{"title":"Nara","description":"\u003cp\u003eWhat we carry from Nara are the teas of Tsukigase and Tsuge. Both are mountain areas on the Yamato Plateau, at roughly 300 to 500 meters, where the gardens sit mainly on iron-rich red soil. Together with a cool inland climate and a wide swing between day and night temperatures, that ground has supported tea growing in Nara for a long time.\u003c\/p\u003e\n\u003cdiv class=\"CollectionBody\"\u003e\n\u003cp\u003eTea from Nara is called Yamato tea today, but from the Edo period into the modern era this was one of the areas that produced Uji tea. Aracha made in Tsukigase and Tsuge was carried to Uji along the Uji river system, finished there, and sold as Uji tea. Uji tea at that time was a commercial brand rather than an administrative boundary, and Nara was an important part of its production base.\u003c\/p\u003e\n\u003cp\u003eAfter the war, agricultural administration introduced rules on labeling the place of origin, and Uji tea was given standards covering where its raw leaf came from and in what proportion. That was a new administrative measure, different from the trade custom that came before it. As a result, tea grown in Nara that had historically been sold as Uji tea is now classified as tea from Nara and sold as Yamato tea.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"g46","title":"Tsukigase Withered Sencha","description":"\u003cp\u003e\n    This is one of our unique senchas, made from Tsukigase's spring tea. We conducted a longer withering process to enhance its flavor, resulting in a gentle floral scent reminiscent of Taiwan's high mountain oolong tea—a lightly fermented style with a pleasant, refreshing floral note like spring in the highlands. It also has hints of sweet, nutty notes and a smooth drinking sensation that lasts for several brews.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Fresh green tea leaves spread out in a large tray\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6947-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    What is the Withering Process?\n\u003c\/h2\u003e\n\u003cp\u003e\n    The purpose of withering is to dehydrate the fresh tea leaves. Dehydration stress activates enzymes that cause moderate fermentation of the polyphenols. At the same time, terpene glycosides are broken down by the enzyme β-primeverosidase, forming terpenes, the aroma compounds behind floral and fruity notes. There are 2 ways to carry out the withering process:\n\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003eMechanically ventilate the leaves with a withering chamber. This method is commonly used to make black tea.\u003c\/li\u003e\n    \u003cli\u003eSpread the tea on trays and place them in a well-ventilated environment. This method is used for our sencha.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\n    If a withering chamber is used, it causes intense fermentation in the tea leaves, resulting in a strong fruity flavor and the edges of the tea turning yellow or orange. Because we aim to produce a green tea that offers both floral and sencha characteristics, we chose the tray method. We place the fresh tea leaves on trays in a very thin layer and let them wither in the forest for a day.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Not Making Oolong but Sencha with a Floral Flavor\n\u003c\/h2\u003e\n\u003cp\u003e\n    Although we use the withering process, our aim was not to make oolong tea. There are many high-quality oolong teas in Taiwan and China at affordable prices, so we saw no reason to produce oolong tea in Japan. Instead, we wanted to use light fermentation techniques to enhance the flavor of sencha.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Our Exclusively Selected Garden\n\u003c\/h2\u003e\n\u003cp\u003e\n    We source fresh tea from a specific tea garden that uses no pesticides and no nitrogen fertilizer—a practice known in Japan as natural agriculture. We have a long-term relationship with this tea producer, and every year they reserve the same garden for our use. Tea gardens in Tsukigase are small and scattered, so when the producer sells to other customers, they blend leaves from multiple gardens. Since our tea comes from a single garden, it has very distinctive characteristics.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Soil That Used to Be at the Bottom of Lake Biwa\n\u003c\/h2\u003e\n\u003cp\u003e\n    6 million years ago, the entire area of Tsukigase and other Uji tea-growing regions was once the bottom of Lake Biwa. These places are very rich in iron and alkaline minerals. However, these minerals are found mainly in the upper parts of the mountains. Soil at lower elevations contains more sand, formed by river erosion, which is why we use only tea gardens located near the top of the mountain.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Two people working with a machine in a tea field above green hills\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6894-2.jpg\" width=\"630\"\u003e\u003cbr\u003e Tsukigase's tea garden. The hills behind form a straight line—this entire area was once the bottom of Lake Biwa, millions of years ago.\n\u003c\/div\u003e\n\u003ch2\u003e\n    Difference Between Bred Cultivar and Seeded Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    We chose Tsukigase tea from a tea tree called Zairai. In Japanese, Zairai means \"native to Japan,\" though tea originally came from China, so the term is not entirely accurate. In Japan, Zairai refers to tea reproduced from seeds, as opposed to cultivated varieties such as Yabukita, which are propagated by cuttings. Tea grown from seed produces a single taproot that penetrates deep into the ground, while tea grown from cuttings produces multiple shallow, spreading roots. Due to the depth of the taproot, seeded tea trees can effectively absorb minerals, whereas cutting-propagated cultivars absorb fertilizer more efficiently from the shallow soil. Because we value a long-lasting aftertaste and depth of flavor, we strictly select seeded tea—Zairai.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Yellow-green tea liquor in a white cup with a spoon\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_2477.jpg\" width=\"630\"\u003e\u003cbr\u003e The liquor of Tsukigase Withered Sencha is bright yellowish-green and transparent.\n\u003c\/div\u003e\n\u003ch2\u003e\n    Floral Flavor That Bounces Back After Drinking\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Withered Sencha offers refreshing floral notes like orchids. Its taste has a hint of Taiwan's Wen Shan Bao Zhong oolong, while still delivering the character of sencha at the same time. We particularly enjoy the way the floral fragrance rebounds on the palate after each sip.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Green tea leaves piled on a dark plate\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_2465-2.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    In Japan, tea producers often remove stems because they consider their appearance unsightly. However, stems are very important to the taste, as they contain calcium—a mineral less concentrated in the leaves—which contributes significantly to the body of the tea. Many other teas, including oolong, black tea, white tea, and Pu-erh tea, retain their stems. We deliberately keep the tea stems and never remove them.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Ideal Brewing Method\n\u003c\/h2\u003e\n\u003cp\u003e\n    Japanese tea is often brewed at lower temperatures (e.g., 70–80°C) to avoid extracting bitterness from caffeine. However, because this sencha is naturally low in bitterness, please use boiling water. It is also rich in polyphenols and lightly fermented due to the long withering process, so the taste and flavor are richer and stronger when brewed with boiling water. Warm the teapot with boiling water for 10 seconds, then brew the tea with boiling water for about 30 seconds. For a larger teapot or a stronger preference, brew longer or use more leaves. For the second brew, use just a few seconds.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag)","offer_id":44932457988272,"sku":"g46ja","price":1400.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932458021040,"sku":"g46jc","price":2700.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932458053808,"sku":"g46jb","price":5100.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932458086576,"sku":"g46jv","price":13000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_2465-2.jpg?v=1737905776"},{"product_id":"g25","title":"Tsukigase Zairai Sencha","description":"\u003cp\u003e\n    Tsukigase, located at the border of Nara, Kyoto, and Mie prefectures, is a region with a rich history and unique geography. Once the bottom of ancient Lake Biwa, known as the Paleo-Biwa Formation, the land rose over time to form its present geographical features. This historical background contributes to the area's rich red clay soil, which is essential to the high quality of Tsukigase tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Clear Floral Flavor That is Unusual for Sencha\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Zairai does not have the typical Japanese green tea flavor. Most Japanese green teas have a sweet flavor that comes from the large amount of amino acids inside the tea leaf. Amino acids are produced when nitrogen-based fertilizer is applied to the tea tree. The more nitrogen-based fertilizer applied, the faster the tea grows and the more amino acids accumulate. This amino acid is called theanine. When tea is baked during the finishing process called Shiage, the amino acids react with sugar and form the typical flavor through the Maillard reaction—the same mechanism that creates the aroma of pancakes.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A sloping tea field in evening light with people among the rows\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/2011112320100478b_480x480.jpg?v=1591980227\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Without nitrogen-based fertilizer, tea grows very slowly. The tea then produces more polyphenols and accumulates more minerals inside the leaf. Tsukigase Zairai is grown without any fertilizer, making it rich in minerals and polyphenols. This type of tea has a very refreshing, flowery flavor because it contains very little amino acid. Brewed with a short infusion, the taste is similar to Taiwanese oolong tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tsukigase is Rich in Red Soil\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Zairai Sencha is produced in Tsukigase village in Nara prefecture. Due to a government consolidation policy, this village was merged into Nara city. Tsukigase is developed along the Nabari River, which flows through Kyoto and eventually reaches Osaka. The river's name changes from Nabari River to Kizu River and then to Yodo River as it passes through different regions. Historically, the river was used for logistics, and all tea gardens were developed along its banks, with the downstream city serving as the main market. Tea produced along this river, including Tsukigase Zairai Sencha, was historically sold as Uji Sencha. Following regulatory changes by Japan's health ministry, producers stopped using that designation, and tea from Nara is now called Yamato Cha. Yamato is Nara's ancient name, and it was once the oldest capital city of Japan.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Two men beside tea bushes, one carrying a camera\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/20111123201003f45_480x480.jpg?v=1591980240\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tsukigase Used to Be the Bottom of Lake Biwa\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase is situated at the border of 3 prefectures: Nara, Kyoto, and Mie. At one time, Lake Biwa was much larger than it is today, and Tsukigase lay at the bottom of this lake. As time passed, the land rose and formed the present geographical features, which is why Tsukigase is so rich in red clay. In fact, Tsukigase is very close to Iga and Shigaraki, both historically known for producing very fine red clay—it takes only a few minutes to reach Iga from Tsukigase. The high quality of Tsukigase tea is mainly due to this red clay.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A misty valley with a river and a suspension bridge\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/201111232010048be_480x480.jpg?v=1591980195\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    However, in Tsukigase, fine soil only exists in certain areas due to the specific geographical structure. The land may once have been flat with a top layer rich in red clay, but the gradual encroachment of the Nabari River formed a river terrace. As a result, the fine red soil exists only in the upper layer. The intermediate layer consists of red soil mixed with sand, while the bottom layer is pure white sand. We therefore look only for tea from gardens situated at the highest level. Tea from the lower layers tastes flat and has a very light flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    The following diagram shows the distribution of soil layers on the river terrace.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Diagram of soil layers before and after river erosion, with tea garden positions\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/tsukigase01e.gif\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Zairai Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Zairai Sencha is produced from Zairai cultivars. In Japanese, Zairai means \"native to Japan,\" though tea itself is not a native Japanese plant—the term refers to seed-grown tea. Zairai tea has very long roots that effectively absorb minerals. When grown under identical conditions, Zairai consistently produces higher quality than modern cultivars such as Yabukita. Because Zairai is planted from seed and undergoes complex natural hybridization, there are various genetic traits among the plants. On close inspection, each tree differs in leaf shape, size, and color.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Tea bush canopy covered in bright green new shoots\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/IMG_6934_480x480.jpg?v=1591980488\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Sustainable Tea Garden\n\u003c\/h2\u003e\n\u003cp\u003e\n    Our Tsukigase Zairai Sencha is produced through natural farming practices. Natural farming is a more stringent approach than organic production. Farmers do not use any nitrogen fertilizer, even organic forms. They use only grasses or leaves collected from the mountains to manage the growth rate of the tea. The tea grows almost entirely in natural conditions. If nitrogen-based fertilizer such as animal manure is applied, the tea grows faster, which negatively affects its quality.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A man in gloves plucking something from a tea bush\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/g25_03.jpg\" width=\"630\"\u003e\u003cbr\u003e Removing insects by hand\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Bundles of dried grass stacked in a field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/g25_04.jpg\" width=\"630\"\u003e\u003cbr\u003e Wild grass is applied after fermentation.\n\u003c\/div\u003e\n\u003ch2\u003e\n    Slow Growing\n\u003c\/h2\u003e\n\u003cp\u003e\n    Usually, tea trees are trimmed in autumn. The common practice in Japan is to cut the branches low, leaving thick branches like straw. These thick branches effectively transfer nutrients from the ground, causing tea leaves to grow faster and increasing yield. As a result, the aftertaste becomes shallow and the tea accumulates a large amount of amino acids from the excessive nutrient supply. This is why most Japanese teas have a flat aftertaste. In Japan, it is commonly said that good tea contains more amino acids—but in fact, high-quality tea should contain more minerals and polyphenols and fewer amino acids.\n\u003c\/p\u003e\n\u003cp\u003e\n    Tsukigase tea is trimmed only at the tips, to a very minor extent. With this practice, the branches become very thin—no thicker than a toothpick—and very consistent in size, producing small, evenly sized leaves with a uniform moisture content. Leaves managed this way look yellowish-green and feel firm to the touch. According to the farmer, this method makes the tea leaves less efficient at absorbing nutrients, causing them to grow very slowly and allowing substances to accumulate in the leaves. This is one of the primary reasons Tsukigase tea is of such high quality.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag)","offer_id":44932457496752,"sku":"g25ja","price":1400.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932457529520,"sku":"g25jc","price":2700.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932457562288,"sku":"g25jb","price":5100.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932457595056,"sku":"g25jv","price":13000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/5DD8B62E-8E6B-489E-B521-20258143C2D1.png?v=1737905771"},{"product_id":"g43","title":"Tsukigase Asamomi Sencha","description":"\u003cp\u003e\n    Tsukigase, located at the border of Nara, Kyoto, and Mie prefectures, is a region with a rich history and unique geography. Once the bottom of ancient Lake Biwa, known as the Paleo-Biwa Formation, the land rose over time to form its present geographical features. This historical background contributes to the area's rich red clay soil, which is essential to the high quality of Tsukigase tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Clear Floral Flavor That is Unusual for Sencha\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Zairai does not have the typical Japanese green tea flavor. Most Japanese green teas have a sweet flavor that comes from the large amount of amino acids inside the tea leaf. Amino acids are produced when nitrogen-based fertilizer is applied to the tea tree. The more nitrogen-based fertilizer applied, the faster the tea grows and the more amino acids accumulate. This amino acid is called theanine. When tea is baked during the finishing process called Shiage, the amino acids react with sugar and form the typical flavor through the Maillard reaction—the same mechanism that creates the aroma of pancakes.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A sloping tea field in evening light with people among the rows\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/2011112320100478b_480x480.jpg?v=1591980227\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Without nitrogen-based fertilizer, tea grows very slowly. The tea then produces more polyphenols and accumulates more minerals inside the leaf. Tsukigase Zairai is grown without any fertilizer, making it rich in minerals and polyphenols. This type of tea has a very refreshing, flowery flavor because it contains very little amino acid. Brewed with a short infusion, the taste is similar to Taiwanese oolong tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tsukigase is Rich in Red Soil\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Zairai Sencha is produced in Tsukigase village in Nara prefecture. Due to a government consolidation policy, this village was merged into Nara city. Tsukigase is developed along the Nabari River, which flows through Kyoto and eventually reaches Osaka. The river's name changes from Nabari River to Kizu River and then to Yodo River as it passes through different regions. Historically, the river was used for logistics, and all tea gardens were developed along its banks, with the downstream city serving as the main market. Tea produced along this river, including Tsukigase Zairai Sencha, was historically sold as Uji Sencha. Following regulatory changes by Japan's health ministry, producers stopped using that designation, and tea from Nara is now called Yamato Cha. Yamato is Nara's ancient name, and it was once the oldest capital city of Japan.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Two men beside tea bushes, one carrying a camera\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/20111123201003f45_480x480.jpg?v=1591980240\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tsukigase Used to Be the Bottom of Lake Biwa\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase is situated at the border of 3 prefectures: Nara, Kyoto, and Mie. At one time, Lake Biwa was much larger than it is today, and Tsukigase lay at the bottom of this lake. As time passed, the land rose and formed the present geographical features, which is why Tsukigase is so rich in red clay. In fact, Tsukigase is very close to Iga and Shigaraki, both historically known for producing very fine red clay—it takes only a few minutes to reach Iga from Tsukigase. The high quality of Tsukigase tea is mainly due to this red clay.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A misty valley with a river and a suspension bridge\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/201111232010048be_480x480.jpg?v=1591980195\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    However, in Tsukigase, fine soil only exists in certain areas due to the specific geographical structure. The land may once have been flat with a top layer rich in red clay, but the gradual encroachment of the Nabari River formed a river terrace. As a result, the fine red soil exists only in the upper layer. The intermediate layer consists of red soil mixed with sand, while the bottom layer is pure white sand. We therefore look only for tea from gardens situated at the highest level. Tea from the lower layers tastes flat and has a very light flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    The following diagram shows the distribution of soil layers on the river terrace.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Diagram of soil layers before and after river erosion, with tea garden positions\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/tsukigase01e.gif\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Zairai Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase Zairai Sencha is produced from Zairai cultivars. In Japanese, Zairai means \"native to Japan,\" though tea itself is not a native Japanese plant—the term refers to seed-grown tea. Zairai tea has very long roots that effectively absorb minerals. When grown under identical conditions, Zairai consistently produces higher quality than modern cultivars such as Yabukita. Because Zairai is planted from seed and undergoes complex natural hybridization, there are various genetic traits among the plants. On close inspection, each tree differs in leaf shape, size, and color.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Tea bush canopy covered in bright green new shoots\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/IMG_6934_480x480.jpg?v=1591980488\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Sustainable Tea Garden\n\u003c\/h2\u003e\n\u003cp\u003e\n    Our Tsukigase Zairai Sencha is produced through natural farming practices. Natural farming is a more stringent approach than organic production. Farmers do not use any nitrogen fertilizer, even organic forms. They use only grasses or leaves collected from the mountains to manage the growth rate of the tea. The tea grows almost entirely in natural conditions. If nitrogen-based fertilizer such as animal manure is applied, the tea grows faster, which negatively affects its quality.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A man in gloves plucking something from a tea bush\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/g25_03.jpg\" width=\"630\"\u003e\u003cbr\u003e Removing insects by hand\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Bundles of dried grass stacked in a field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/g25_04.jpg\" width=\"630\"\u003e\u003cbr\u003e Wild grass is applied after fermentation.\n\u003c\/div\u003e\n\u003ch2\u003e\n    Slow Growing\n\u003c\/h2\u003e\n\u003cp\u003e\n    Usually, tea trees are trimmed in autumn. The common practice in Japan is to cut the branches low, leaving thick branches like straw. These thick branches effectively transfer nutrients from the ground, causing tea leaves to grow faster and increasing yield. As a result, the aftertaste becomes shallow and the tea accumulates a large amount of amino acids from the excessive nutrient supply. This is why most Japanese teas have a flat aftertaste. In Japan, it is commonly said that good tea contains more amino acids—but in fact, high-quality tea should contain more minerals and polyphenols and fewer amino acids.\n\u003c\/p\u003e\n\u003cp\u003e\n    Tsukigase tea is trimmed only at the tips, to a very minor extent. With this practice, the branches become very thin—no thicker than a toothpick—and very consistent in size, producing small, evenly sized leaves with a uniform moisture content. Leaves managed this way look yellowish-green and feel firm to the touch. According to the farmer, this method makes the tea leaves less efficient at absorbing nutrients, causing them to grow very slowly and allowing substances to accumulate in the leaves. This is one of the primary reasons Tsukigase tea is of such high quality.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (in can)","offer_id":44932457365680,"sku":"g43ja","price":1400.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in a bag)","offer_id":44932457398448,"sku":"g43jc","price":2700.0,"currency_code":"JPY","in_stock":true},{"title":"200g (100g x 2 bags)","offer_id":44932457431216,"sku":"g43jb","price":5100.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (100g x 6 bags)","offer_id":44932457463984,"sku":"g43jv","price":13000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_7406-1.jpg?v=1737905770"},{"product_id":"g48","title":"Tsuge Zairai Sencha","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Umami ≠ Delicious\n    \u003c\/p\u003e\n\u003cp\u003e\n        The current trend in Japanese tea is to have a high umami content. The main component of umami is an amino acid called theanine, but umami does not necessarily mean delicious. Umami refers to flavors like monosodium glutamate, a key taste component.\n    \u003c\/p\u003e\n\u003cp\u003e\n        To increase the amino acid content in tea leaves, nitrogen fertilizer must be applied. In tea gardens where nitrogen fertilizer is used, tea plants grow vigorously, but the amount of catechins and other polyphenols and minerals decreases.\n    \u003c\/p\u003e\n\u003cp\u003e\n        Additionally, teas high in theanine have a lighter taste with less depth (body and aftertaste), making them taste more plain.\n    \u003c\/p\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Rich-Aftertaste Tea is the Hallmark of HOJO's Japanese Tea\n    \u003c\/p\u003e\n\u003cp\u003e\n        At HOJO, we prioritize rich-Aftertaste tea, selecting teas that are high in catechins and minerals rather than theanine.\n    \u003c\/p\u003e\n\u003cp\u003e\n        Teas rich in minerals are produced through natural cultivation without fertilizers or with limited use of fertilizers. Enjoy the sweet aftertaste that lingers in your throat when you drink our tea.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n\u003cimg alt=\"A green tea field on a slope beside a forest of cedar trees\" class=\"alignleft size-full wp-image-9228\" height=\"420\" loading=\"lazy\" sizes=\"(max-width: 630px) 100vw, 630px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9561.jpg?v=1737905451\" width=\"630\"\/\u003e\n\u003c\/p\u003e\n\u003cimg alt=\"Tea garden on a hillside with a cedar forest behind\" class=\"alignnone size-full wp-image-1325\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9593.jpg\" width=\"630\"\/\u003e\nTsuge Zairai Sencha is made from \"zairai\" tea plucked in spring, from the naturally farmed tea garden located in Tsuge, Nara City, Nara Prefecture.\nThe tea garden of Tsuge Zairai Sencha is maintained in sustainable manner applying neither pesticide nor fertilizer.\nTsuge Zairai Sencha has a subtle and refreshing floral scent with a hint of sweet nutty note and smooth taste. It has a very long-lasting finishing that lingers down the throat.\nIn terms of the strength and depth of the finishing\/aftertaste, it is the longest among HOJO's Japanese teas.\n\u003cimg alt=\"Pile of dry green tea leaves on a white background\" class=\"alignnone size-full wp-image-1323\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0023.jpg\" width=\"630\"\/\u003e\nThe tea leaves are slightly rough cut like aracha (crude tea), not those slim-needle-shape. But you may be surprised how delicate and soft the taste of tea is.\n\u003cimg alt=\"Brewed green tea leaves in a white dish\" class=\"alignnone size-full wp-image-1322\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0033.jpg\" width=\"630\"\/\u003e\n\u003cimg alt=\"Yellow-green tea liquor in a white cup\" class=\"alignnone size-full wp-image-1321\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0040.jpg\" width=\"630\"\/\u003e\n \n\u003ch2\u003e\n    Tsuge, which is said to be the center of ancient Japan\n\u003c\/h2\u003e\nTsuge is located in the Yamato highland in the northeastern part of Nara Prefecture.\n Tsuge used to be Tsuge Village, but was merged with Nara City in 2005. Even now, the name Tsuge remains as a place name.\nMany myths that seem to be related to the land around Tsugi are described in the Kojiki(The oldest document of  in Japan) . There are a number of heritages in Tsuge.\nIf you have the greatest interest in the ancient history of Japan, Tsuge is an interesting place to visit.\n\u003cimg alt=\"Map of the Kinki region marking the location of Tsuge\" class=\"alignnone size-full wp-image-1327\" height=\"613\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/nara_map.jpg\" width=\"630\"\/\u003e\n\u003ch2\u003e\n    The soil is rich in minerals\n\u003c\/h2\u003e\nTsuge Zairai Sencha tea gardens located on the slope of a mountain within walking distance from Kunitsu Shrine and Ogami Shrine. Tsuge, where many ancient historical sites remain, is a land that is not easily eroded by rivers.  The area around the tea garden is covered with beige-yellowish clay that has the similar property as Zhuni and is very rich in iron. It is one of the reasons why Tsuge Zairai Sencha has such a long finishing.\n\u003cimg alt=\"Bare soil with fallen leaves on a slope\" class=\"alignnone size-full wp-image-1330\" height=\"471\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/312319354_663334285304415_6787079740662994095_n.jpg\" width=\"630\"\/\u003e \u003cimg alt=\"A hand holding small crumbs of reddish-brown soil\" class=\"alignnone size-full wp-image-1331\" height=\"471\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/312318237_532396828777532_8579815991812196207_n.jpg\" width=\"630\"\/\u003e\nFor decades, the tea garden was managed with natural farming method. It's pesticide-free and fertilizer-free tea garden.\n\u003cimg alt=\"Tea grower standing in a green tea field\" class=\"alignnone size-full wp-image-1326\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9580.jpg\" width=\"630\"\/\u003e\nTsuge Zairai Sencha Tea Garden and the tea maker\n \nUnlike modern Japanese tea garden with mass production scale, this Tsuge Zairai Sencha tea gardens are in very small scale.\nWe evaluate the quality of tea from each section of the tea garden owned by the producer, and selected a single tea garden for our lineup.\n\u003ch2\u003e\n    Quality Tea comes from Healthy Tea\n\u003c\/h2\u003e\nWe think that a good example of a healthy plant is a natural plant in the forest or mountain. Plants in nature depend only on the ecosystem for nitrogen intake. As a result, natural plants grow slower and their cells are more compact and dense.\nWhen we search for quality tea, we search for the garden that is maintained in a state similar to the natural plant.\n On the contrary, when fertilizers (nitrogen fertilizers, regardless of organic or chemical) are applied, the nitrogen is over saturated in \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-0\"\u003ethe tea garden\u003c\/span\u003e. As a result, the tea tree \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-1\"\u003eabsorbs\u003c\/span\u003e a lot of nitrogen and it grows fast and vigorously. To support faster growth, tea leaves synthesize a large amount of chlorophyll and actively performs photosynthesis. The cells of the rapidly growing tea leaves are enlarged, leading to low cell density.As a result, although the yield increases, the aftertaste\/finishing becomes light and flat.\nThere are some producers who advertise not using chemical fertilizers, but we believe that both chemical fertilizers and organic fertilizers have the same effect on tea growth as long as they are rich in nitrogen.\nBased on our experience, applying the grass and forest's fallen leaves as the fertilizer are not a problem because it is the part of the ecosystem that keeps tea and vegetables in their natural state.\n\u003ch2\u003e\n    Fertilizer-free cultivation eliminates the need for pesticides\n\u003c\/h2\u003e\nAs you can see by observing the plants in nature, they are perfectly sustainable. They have been alive and well for many years even though they have not been given any fertilizer as well as pesticides.\nIn fact, pests are always looking for the nitrogen through the consumption of leaves. \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-0\"\u003eTherefore, tea\u003c\/span\u003e leaves that contains \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-1\"\u003ea higher concentration\u003c\/span\u003e of nitrogen will eventually attract insects, which is why pesticides are needed.\n \nFor example, even if the plants are natural, if they are fertilized, the leaves and their cells will grow larger, the color changes to dark green, and at the same time they will attract insects.\nNon-fertilized tea contains a lot of polyphenols and terpenes and low in nitrogen concentration. These physiologically active substances contribute greatly to the taste and flavor of tea; it gives a rich and complex taste, with fruity and floral flavor. Note that the flavor comes not from the polyphenols themselves but from terpenes. Slowly grown tea contains more terpene glycosides, the precursors of these terpenes, which is why its flavor is rich.\nLike natural plants, these tea plants do not require pesticide because insects are not interested in the plant that contains low nitrogen. The producers of Tsuge Zairai Sencha also emphasized the fact that it is almost free of pests.\n\u003cimg alt=\"Fine dry green tea leaves in a metal bowl\" class=\"alignnone size-full wp-image-1324\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0018.jpg\" width=\"630\"\/\u003e\nFertilizer-free tea grows slowly and does not require vigorous photosynthesis. For this reason, it has less number chlorophyll and generally it is characterized by its yellow-green color.\n\u003ch2\u003e\n    Seedling tea\n\u003c\/h2\u003e\nTsuge Zairai Sencha is grown from seedlings.\nSeedlings means tea plants are grown from seeds, and are called zairai in Japan.\nOriginally, \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-0\"\u003eZaire\u003c\/span\u003e means the name used for the endemic \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-1\"\u003especies\u003c\/span\u003e of Japanese animals and plants such as Japanese \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-2\"\u003eserow\u003c\/span\u003e, or Yamato Iwana. Since tea were originally brought from China, the term \"Zairai\" is not really appropriate. However, in the Japanese tea industry, Zairai is commonly used for the tea planted by seeding, so HOJO uses the term 'zairai' to make it easier to understand.\nThe teas of cultivars, such as Yabukita, Okumidori and Benifuki, are planted with cuttings.\nWhen seeds are sown, crossbreeding produces hybrids, so cuttings or grafting are essential to preserve a particular cultivar or variety.\nCompared to cuttings, seedling tea has a different root structure.\nThe photo below shows a clear picture of the different between cuttings and seedling tea.\n\u003cimg alt=\"Two tea plants laid on a rock, the left with shallow spreading roots and the right with one long deep root\" class=\"alignnone size-full wp-image-1328\" height=\"473\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6121.jpg\" width=\"630\"\/\u003e\nCuttings (Cultivated Tea) on the left, seedlings (Grown from Seed) on the right\nThe tea tree sown from the seed has a long root like a burdock, it's called a taproot. For this reason, it is easy to absorb the minerals in the ground, and the tea has a thicker aftertaste.\n","brand":"HOJO Tea","offers":[{"title":"50g (small bag)","offer_id":44932432199856,"sku":"g48ja","price":1400.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932432232624,"sku":"g48jc","price":2600.0,"currency_code":"JPY","in_stock":false},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932432265392,"sku":"g48jb","price":5000.0,"currency_code":"JPY","in_stock":false},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932432298160,"sku":"g48jv","price":12500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0023.jpg?v=1737905451"},{"product_id":"b70","title":"Tsukigase Black Tea Benihikari","description":"\u003cp\u003e\n    \u003cimg alt=\"A pile of dark dried black tea leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9496.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    We have released a black tea from Tsukigase, Nara Prefecture, made from the Benihikari cultivar grown without pesticides or fertilizers.\n\u003c\/p\u003e\n\u003cp\u003e\n    This black tea was developed in collaboration with the producer in Tsukigase, and we were directly involved in improving the production methods.\n\u003c\/p\u003e\n\u003cp\u003e\n    Japanese black tea is often said to have a distinctive fragrance, commonly regarded as one of its defining characteristics.\n\u003c\/p\u003e\n\u003cp\u003e\n    We have found that in many cases this fragrance is actually caused by insufficient control of enzymatic fermentation during processing.\n\u003c\/p\u003e\n\u003cp\u003e\n    We designed this production method to address this issue and to avoid over-fermentation.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Green tea leaves piled in a wooden box\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6931-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Pesticide Free Benihikari Black Tea from Tsukigase, Nara\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase, Nara was once called Tsukigase Village, but in 2005 it was incorporated into Nara City. Even as it became part of Nara City, its nature and climate still remain strongly present today.\n\u003c\/p\u003e\n\u003cp\u003e\n    Tsukigase is located at the northeastern edge of Nara Prefecture, close to Minamiyamashiro Village in southern Kyoto and Iga Ueno City in Mie Prefecture. Across the slopes, tea gardens spread alongside plum groves, with the deep valley carved by the Nabari River forming a clear boundary. The terrain, with its elevation difference from the mountain foothills down to the Nabari River at the valley bottom, creates a large day-to-night temperature range, bringing softness and a clear fragrance to the tea through natural stress.\n\u003c\/p\u003e\n\u003cp\u003e\n    The soil there is formed from the ancient Lake Biwa strata, created roughly 5 million to 1 million years ago. The deep layers contain sediments and fossils, and in some places iron-rich yellowish soil is found in the surface layer. Tea gardens developed along the mountain shoulder often have a thick yellow soil layer, and that is where we source our lot. This iron-rich soil has the characteristic of producing a long finish. Because the tea gardens are situated on slopes rather than flat land, the root systems develop to draw water from deeper layers rather than relying on moisture near the surface, allowing the plants to absorb minerals from greater depths.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A green tea plantation on a hillside with trees at the top\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6939-1.jpg\" width=\"630\"\u003e\u003cbr\u003e Tea gardens in Tsukigase\n\u003c\/div\u003e\n\u003ch2\u003e\n    The Importance of Fermentation Control in Black Tea Production\n\u003c\/h2\u003e\n\u003cp\u003e\n    Japanese black tea, often referred to as Wakocha, is frequently said to have a distinctive fragrance that many consider a defining characteristic.\n\u003c\/p\u003e\n\u003cp\u003e\n    However, from a tea manufacturing perspective, this is not a natural characteristic of Japanese black tea, but an over-fermentation odor caused by insufficient control of enzymes.\n\u003c\/p\u003e\n\u003cp\u003e\n    In Japan, equipment designed for green tea is often reused for black tea production, even though it is not well-suited to black tea processing. As a result, producers often fail to stop enzyme activity precisely during heating and drying, allowing fermentation to proceed too far.\n\u003c\/p\u003e\n\u003cp\u003e\n    Consequently, the tea is over-fermented and tannins known as thearubigins are formed, while amino acids break down reductively, generating a musty odor.\n\u003c\/p\u003e\n\u003cp\u003e\n    This musty smell is not a characteristic of Japanese black tea, but a flaw caused by problems in the manufacturing process. We often find the same type of odor in black teas from Taiwan, China, and India when manufacturing is poorly controlled.\n\u003c\/p\u003e\n\u003cp\u003e\n    To prevent such defects, we focus carefully on how each stage of the manufacturing process is designed and controlled. Based on a clear understanding of processing conditions, we evaluate the finished tea and select only lots that show clean, well-controlled aromatic quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Wet reddish brown tea leaves in a white dish\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9505.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A white cup filled with amber colored tea\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9509.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tea with a Fragrance Reminiscent of Pineapple and Grapes\n\u003c\/h2\u003e\n\u003cp\u003e\n    Benihikari is a black tea cultivar developed in Japan in 1969 by crossing Benikaori with a Chinese-lineage tea plant, known for its light, menthol-like character.\n\u003c\/p\u003e\n\u003cp\u003e\n    This tea is lightly fermented, producing a clean and refreshing fragrance with subtle menthol notes and impressions of pineapple, grapes, and honey. The fragrance remains clear even through multiple infusions.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":44932426956976,"sku":"b70ja","price":1300.0,"currency_code":"JPY","in_stock":false},{"title":"50g (in a bag)","offer_id":44932426989744,"sku":"b70jc","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"150g (50g x 3 bags)","offer_id":44932427022512,"sku":"b70jb","price":6200.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":44932427055280,"sku":"b70jv","price":20700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9496.jpg?v=1767797895"},{"product_id":"都祁薪火焙茶-軽焙","title":"Tsuge Wood-Fire Roasted Hojicha, Light Roast","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Umami ≠ Delicious\n    \u003c\/p\u003e\n\u003cp\u003e\n        The current trend in Japanese tea is to have a high umami content. The main component of umami is an amino acid called theanine, but umami does not necessarily mean delicious. Umami refers to flavors like monosodium glutamate, a key taste component.\n    \u003c\/p\u003e\n\u003cp\u003e\n        To increase the amino acid content in tea leaves, nitrogen fertilizer must be applied. In tea gardens where nitrogen fertilizer is used, tea plants grow vigorously, but the amount of catechins and other polyphenols and minerals decreases.\n    \u003c\/p\u003e\n\u003cp\u003e\n        Additionally, teas high in theanine have a lighter taste with less depth (body and aftertaste), making them taste more plain.\n    \u003c\/p\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Rich-Aftertaste Tea is the Hallmark of HOJO's Japanese Tea\n    \u003c\/p\u003e\n\u003cp\u003e\n        At HOJO, we prioritize rich-Aftertaste tea, selecting teas that are high in catechins and minerals rather than theanine.\n    \u003c\/p\u003e\n\u003cp\u003e\n        Teas rich in minerals are produced through natural cultivation without fertilizers or with limited use of fertilizers. Enjoy the sweet aftertaste that lingers in your throat when you drink our tea.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n\u003cimg alt=\"A green tea field on a slope beside a forest of cedar trees\" class=\"alignleft size-full wp-image-9228\" height=\"420\" loading=\"lazy\" sizes=\"(max-width: 630px) 100vw, 630px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9561.jpg?v=1737905451\" width=\"630\"\/\u003e\n\u003c\/p\u003e\n\u003cimg alt=\"Tea garden on a hillside with a cedar forest behind\" class=\"alignnone size-full wp-image-1325\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9593.jpg\" width=\"630\"\/\u003e\nTsuge Zairai Sencha is made from \"zairai\" tea plucked in spring, from the naturally farmed tea garden located in Tsuge, Nara City, Nara Prefecture.\nThe tea garden of Tsuge Zairai Sencha is maintained in sustainable manner applying neither pesticide nor fertilizer.\nTsuge Zairai Sencha has a subtle and refreshing floral scent with a hint of sweet nutty note and smooth taste. It has a very long-lasting finishing that lingers down the throat.\nIn terms of the strength and depth of the finishing\/aftertaste, it is the longest among HOJO's Japanese teas.\n\u003cimg alt=\"Pile of dry green tea leaves on a white background\" class=\"alignnone size-full wp-image-1323\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0023.jpg\" width=\"630\"\/\u003e\nThe tea leaves are slightly rough cut like aracha (crude tea), not those slim-needle-shape. But you may be surprised how delicate and soft the taste of tea is.\n\u003cimg alt=\"Brewed green tea leaves in a white dish\" class=\"alignnone size-full wp-image-1322\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0033.jpg\" width=\"630\"\/\u003e\n\u003cimg alt=\"Yellow-green tea liquor in a white cup\" class=\"alignnone size-full wp-image-1321\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0040.jpg\" width=\"630\"\/\u003e\n \n\u003ch2\u003e\n    Tsuge, which is said to be the center of ancient Japan\n\u003c\/h2\u003e\nTsuge is located in the Yamato highland in the northeastern part of Nara Prefecture.\n Tsuge used to be Tsuge Village, but was merged with Nara City in 2005. Even now, the name Tsuge remains as a place name.\nMany myths that seem to be related to the land around Tsugi are described in the Kojiki(The oldest document of  in Japan) . There are a number of heritages in Tsuge.\nIf you have the greatest interest in the ancient history of Japan, Tsuge is an interesting place to visit.\n\u003cimg alt=\"Map of the Kinki region marking the location of Tsuge\" class=\"alignnone size-full wp-image-1327\" height=\"613\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/nara_map.jpg\" width=\"630\"\/\u003e\n\u003ch2\u003e\n    The soil is rich in minerals\n\u003c\/h2\u003e\nTsuge Zairai Sencha tea gardens located on the slope of a mountain within walking distance from Kunitsu Shrine and Ogami Shrine. Tsuge, where many ancient historical sites remain, is a land that is not easily eroded by rivers.  The area around the tea garden is covered with beige-yellowish clay that has the similar property as Zhuni and is very rich in iron. It is one of the reasons why Tsuge Zairai Sencha has such a long finishing.\n\u003cimg alt=\"Bare soil with fallen leaves on a slope\" class=\"alignnone size-full wp-image-1330\" height=\"471\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/312319354_663334285304415_6787079740662994095_n.jpg\" width=\"630\"\/\u003e \u003cimg alt=\"A hand holding small crumbs of reddish-brown soil\" class=\"alignnone size-full wp-image-1331\" height=\"471\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/312318237_532396828777532_8579815991812196207_n.jpg\" width=\"630\"\/\u003e\nFor decades, the tea garden was managed with natural farming method. It's pesticide-free and fertilizer-free tea garden.\n\u003cimg alt=\"Tea grower standing in a green tea field\" class=\"alignnone size-full wp-image-1326\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9580.jpg\" width=\"630\"\/\u003e\nTsuge Zairai Sencha Tea Garden and the tea maker\n \nUnlike modern Japanese tea garden with mass production scale, this Tsuge Zairai Sencha tea gardens are in very small scale.\nWe evaluate the quality of tea from each section of the tea garden owned by the producer, and selected a single tea garden for our lineup.\n\u003ch2\u003e\n    Quality Tea comes from Healthy Tea\n\u003c\/h2\u003e\nWe think that a good example of a healthy plant is a natural plant in the forest or mountain. Plants in nature depend only on the ecosystem for nitrogen intake. As a result, natural plants grow slower and their cells are more compact and dense.\nWhen we search for quality tea, we search for the garden that is maintained in a state similar to the natural plant.\n On the contrary, when fertilizers (nitrogen fertilizers, regardless of organic or chemical) are applied, the nitrogen is over saturated in \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-0\"\u003ethe tea garden\u003c\/span\u003e. As a result, the tea tree \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-1\"\u003eabsorbs\u003c\/span\u003e a lot of nitrogen and it grows fast and vigorously. To support faster growth, tea leaves synthesize a large amount of chlorophyll and actively performs photosynthesis. The cells of the rapidly growing tea leaves are enlarged, leading to low cell density.As a result, although the yield increases, the aftertaste\/finishing becomes light and flat.\nThere are some producers who advertise not using chemical fertilizers, but we believe that both chemical fertilizers and organic fertilizers have the same effect on tea growth as long as they are rich in nitrogen.\nBased on our experience, applying the grass and forest's fallen leaves as the fertilizer are not a problem because it is the part of the ecosystem that keeps tea and vegetables in their natural state.\n\u003ch2\u003e\n    Fertilizer-free cultivation eliminates the need for pesticides\n\u003c\/h2\u003e\nAs you can see by observing the plants in nature, they are perfectly sustainable. They have been alive and well for many years even though they have not been given any fertilizer as well as pesticides.\nIn fact, pests are always looking for the nitrogen through the consumption of leaves. \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-0\"\u003eTherefore, tea\u003c\/span\u003e leaves that contains \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-1\"\u003ea higher concentration\u003c\/span\u003e of nitrogen will eventually attract insects, which is why pesticides are needed.\n \nFor example, even if the plants are natural, if they are fertilized, the leaves and their cells will grow larger, the color changes to dark green, and at the same time they will attract insects.\nNon-fertilized tea contains a lot of polyphenols and terpenes and low in nitrogen concentration. These physiologically active substances contribute greatly to the taste and flavor of tea; it gives a rich and complex taste, with fruity and floral flavor.\nLike natural plants, these tea plants do not require pesticide because insects are not interested in the plant that contains low nitrogen. The producers of Tsuge Zairai Sencha also emphasized the fact that it is almost free of pests.\n\u003cimg alt=\"Fine dry green tea leaves in a metal bowl\" class=\"alignnone size-full wp-image-1324\" height=\"420\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0018.jpg\" width=\"630\"\/\u003e\nFertilizer-free tea grows slowly and does not require vigorous photosynthesis. For this reason, it has less number chlorophyll and generally it is characterized by its yellow-green color.\n\u003ch2\u003e\n    Seedling tea\n\u003c\/h2\u003e\nTsuge Zairai Sencha is grown from seedlings.\nSeedlings means tea plants are grown from seeds, and are called zairai in Japan.\nOriginally, \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-0\"\u003eZaire\u003c\/span\u003e means the name used for the endemic \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-1\"\u003especies\u003c\/span\u003e of Japanese animals and plants such as Japanese \u003cspan class=\"correction alternate\" id=\"GingerWidget-correction-2\"\u003eserow\u003c\/span\u003e, or Yamato Iwana. Since tea were originally brought from China, the term \"Zairai\" is not really appropriate. However, in the Japanese tea industry, Zairai is commonly used for the tea planted by seeding, so HOJO uses the term 'zairai' to make it easier to understand.\nThe teas of cultivars, such as Yabukita, Okumidori and Benifuki, are planted with cuttings.\nWhen seeds are sown, crossbreeding produces hybrids, so cuttings or grafting are essential to preserve a particular cultivar or variety.\nCompared to cuttings, seedling tea has a different root structure.\nThe photo below shows a clear picture of the different between cuttings and seedling tea.\n\u003cimg alt=\"Two tea plants laid on a rock, the left with shallow spreading roots and the right with one long deep root\" class=\"alignnone size-full wp-image-1328\" height=\"473\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6121.jpg\" width=\"630\"\/\u003e\nCuttings (Cultivated Tea) on the left, seedlings (Grown from Seed) on the right\nThe tea tree sown from the seed has a long root like a burdock, it's called a taproot. For this reason, it is easy to absorb the minerals in the ground, and the tea has a thicker aftertaste.\n","brand":"HOJO Tea","offers":[{"title":"50g (small bag)","offer_id":45116698689712,"sku":"g49ja","price":1600.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":45116698722480,"sku":"g49jc","price":3000.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":45116698755248,"sku":"g49jb","price":5700.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":45116698788016,"sku":"g49jv","price":14500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9808-2.jpg?v=1788159077"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/collections\/IMG_6916.jpg?v=1622829391","url":"https:\/\/hojotea.com\/en-en\/collections\/nara.oembed","provider":"お茶の専門店HOJO \/ HOJO CO., LTD.","version":"1.0","type":"link"}