{"product_id":"g35","title":"Uji Genmai Cha","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: 0.9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Umami ≠ Delicious\n    \u003c\/p\u003e\n    \u003cp\u003e\n        The current mainstream of Japanese tea focuses on high umami content. The main component of umami is an amino acid called theanine, but umami does not mean delicious. Umami refers to a taste represented by sodium glutamate, similar to that found in soup stock.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        To increase the amino acid content in tea leaves, nitrogen fertilizers must be applied. Tea trees in nitrogen-fertilized gardens grow vigorously, but the amount of polyphenols and minerals, including catechins, decreases. Moreover, tea with a high theanine content has a weaker depth of flavor and aftertaste, resulting in a lighter-tasting tea.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\n    Rich Flavor is the Hallmark of Our Japanese Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    We focus on selecting teas with rich flavor, choosing teas that are high in catechins and minerals rather than theanine.\n\u003c\/p\u003e\n\u003cp\u003e\n    Tea rich in minerals is produced through natural cultivation with no fertilizer or only limited fertilizer.\n\u003c\/p\u003e\n\u003cp\u003e\n    Please enjoy the sweet aftertaste that lingers in your throat after drinking our tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Changing the Common Perception of Genmaicha\n\u003c\/h2\u003e\n\u003cp\u003e\n    We have developed a genmaicha that overturns the casual image of traditional genmaicha.\n\u003c\/p\u003e\n\u003cp\u003e\n    In pursuit of a rich, full-flavored genmaicha, we use Uji Sencha Jubuzan, one of the most popular teas in our Japanese tea lineup. It has a strong flavor, mellow body, and lingering flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    This tea is perfect for those who are not satisfied with ordinary genmaicha.\n\u003c\/p\u003e\n\u003cp\u003e\n    To preserve the fresh aroma of newly made tea, we remove only foreign matter and immediately pack it in an oxygen-free package.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A tin of green tea leaves mixed with toasted brown rice\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/g35_01.jpg?v=1615113668\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\n    We Created a Special Genmaicha for Tea Enthusiasts\n\u003c\/h2\u003e\n\u003cp\u003e\n    We developed a genmaicha with a strong flavor and a clear, clean taste using naturally cultivated Zairai Tea. This tea overturns the casual image of genmaicha, offering a very rich taste with a long-lasting aftertaste.\n\u003c\/p\u003e\n\u003cp\u003e\n    Generally, genmaicha is considered a casual everyday tea, available at supermarkets and often made from bancha. However, many genmaicha fans appreciate its suitability with meals and its comforting quality — a reflection of the deep relationship between Japanese people and rice.\n\u003c\/p\u003e\n\u003cp\u003e\n    We have created an exceptionally delicious genmaicha that is not typically available elsewhere.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Developing a Rich, Full-Flavored Genmaicha\n\u003c\/h2\u003e\n\u003cp\u003e\n    Genmaicha is usually considered a casual tea. Most genmaicha is made from leaves plucked after the second harvest, resulting in a lack of depth and lingering aftertaste — the main reason genmaicha is perceived as light. Even genmaicha blended with matcha or gyokuro does not significantly improve its depth of flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    We therefore reconsidered the ingredients used in making genmaicha and focused on enhancing both the depth of flavor and the lingering flavor.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Using Uji Sencha Jubuzan as the Base Ingredient\n\u003c\/h2\u003e\n\u003cp\u003e\n    The tea used is Uji Sencha Jubuzan, one of the most popular teas in our Japanese tea lineup.\n\u003c\/p\u003e\n\u003cdiv class=\"btnB\"\u003e\n    \u003ca href=\"..\/products\/g32\" target=\"_blank\"\u003eOur Uji Sencha Jubuzan\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    This tea is naturally cultivated at an altitude of approximately 500m on Mount Jubu. It is characterized by a strong flavor and a soft, full body unique to raw tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Uji Sencha Jubuzan is a naturally cultivated Zairai Tea grown without any nitrogen fertilizers, allowed to develop slowly and become rich in minerals.\n\u003c\/p\u003e\n\u003cp\u003e\n    It has a floral flavor more reminiscent of Taiwanese oolong tea than typical Japanese tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Most importantly, this tea has a very strong flavor, allowing you to sense its flavor and sweetness deep in your throat.\n\u003c\/p\u003e\n\u003cp\u003e\n    By blending this rich tea with genmai, we have created a genmaicha with depth of flavor comparable to premium tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Traditional Approach with a Moderate Use of Genmai\n\u003c\/h2\u003e\n\u003cp\u003e\n    Generally, a large amount of genmai is added to genmaicha to reduce costs, since genmai is cheaper than green tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    We focused on flavor and carefully considered the blending ratio of genmai. As a result, we use less genmai than green tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Traditional genmaicha uses only plain roasted rice, without the popped rice added in modern genmaicha for visual appeal.\n\u003c\/p\u003e\n\u003cp\u003e\n    Uji Sencha Jubuzan Genmaicha is priced slightly lower than the sencha itself, as genmai costs less than tea leaves.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"100g (in can)","offer_id":44932458250416,"sku":"g35jc","price":12.0,"currency_code":"USD","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932458283184,"sku":"g35jb","price":22.0,"currency_code":"USD","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932458315952,"sku":"g35jv","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/g35_01.jpg?v=1737905779","url":"https:\/\/hojotea.com\/en-en\/products\/g35","provider":"お茶の専門店HOJO \/ HOJO CO., LTD.","version":"1.0","type":"link"}