{"title":"For Tea Connoisseurs","description":"\u003cp\u003eFor a gift to someone who knows tea, we recommend the teas in the HOJO line-up that are the most original and the least often seen: rare teas, or teas of high quality with a finish that holds.\u003c\/p\u003e","products":[{"product_id":"o14","title":"Ali Shan Jin Xuan Oolong Tea","description":"\u003cdiv style=\"border: 1px solid #ddd; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"font-weight: bold; text-align: center;\"\u003e\n        Floral Aroma and Soft Fresh Milk Scent\n    \u003c\/p\u003e\n    \u003cp\u003e\n        By gently processing the latest Jin Xuan cultivar grown in Ali Shan without roasting, we have achieved a tea with a scent reminiscent of fresh milk and flowers.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Rolled green tea leaves on a white spoon\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/87A200E1-69C7-471B-A78F-F05A8F1503DB.png?v=1613390603\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    \"First Impression is Fresh Milk\"\n\u003c\/h2\u003e\n\u003cp\u003e\n    By gently processing the latest Jin Xuan cultivar grown in Ali Shan without roasting, we have achieved a tea with a scent reminiscent of fresh milk and flowers.\n\u003c\/p\u003e\n\u003cp\u003e\n    You might think, \"Fresh milk in tea?! I don't want such a strange scent!\" but please try it first.\n\u003c\/p\u003e\n\u003cp\u003e\n    Once you taste it, you will immediately understand that the expression \"like fresh milk\" is used in a positive sense. The unforgettable taste has many fans even at HOJO's direct store in Kuala Lumpur (KL).\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    \"Good Balance Between Price and Quality\"\n\u003c\/h2\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Close-up of rolled green dried tea leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/EA7FA793-82C7-4BDD-AFAB-389A095533A0.png?v=1613391063\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    In Taiwan, oolong tea harvested from an altitude of 600m or higher is generally called high mountain tea. Ali Shan tea gardens are at 1500m, which is a standard altitude for high mountain tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Although teas like Lishan tea grown at 2400m are also good, they tend to be expensive. In that regard, Ali Shan tea offers a good balance between quality and price, making it a recommended high mountain tea.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Ali Shan Jin Xuan Oolong Tea Details\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n    \u003cimg alt=\"A person in a cloth head cover plucking tea in a field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/F20D0849-BE77-4D83-AE09-D35DC71161F5.png?v=1613391170\"\u003e\u003cbr\u003e [High Mountain Tea Harvesting Scene]\n\u003c\/div\u003e\n\u003cp\u003e\n    If you actually visit Ali Shan, you will realize that it is a very deep mountain composed of many peaks. Tea gardens are distributed everywhere from the foot to the vicinity of the summit of Ali Shan, and their location significantly affects the quality of the tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    At HOJO, we aim to provide as clean and astringency-free tea as possible, so we source non-blended Ali Shan tea from tea gardens located around 1500m.\n\u003c\/p\u003e\n\u003cp\u003e\n    Furthermore, this product is made from the Jin Xuan cultivar, which has a completely different aroma compared to traditional Ali Shan tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Additionally, this product is a Qing Xiang type with no roasting, focusing on a mellower taste.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    About Cultivars and Harvesting\n\u003c\/h2\u003e\n\u003cp\u003e\n    Unlike green tea, tea leaves are harvested when they have several leaves. If harvested too early, the tea will be rich in theanine, an umami component, but its aroma will be weak.\n\u003c\/p\u003e\n\u003cp\u003e\n    It is important to select tea leaves that have a balanced amount of these substances. However, not any time is suitable; HOJO specifies only March-plucked tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    As the harvest season progresses, the grade decreases, bitterness increases, and sweetness and mellowness decrease. This product is made from the Jin Xuan cultivar.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Side-by-side close-ups of two oolong tea leaf varieties\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/67BB8D5D-ED60-46F8-8309-6B3207B0081E.png?v=1613391470\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u0026nbsp;\n\u003c\/p\u003e\n\u003cp\u003e\n    For more details about Ali Shan tea, please refer to the link below.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center;\"\u003e\n    \u003ca style=\"color: #fff;\" href=\"..\/pages\/alishan-tea\" aria-describedby=\"a11y-new-window-message\" target=\"_blank\"\u003eAbout Ali Shan Tea \u0026gt;\u003c\/a\u003e\n\u003c\/div\u003e\n\u003ca style=\"color: #fff;\" href=\"..\/pages\/alishan-tea\" aria-describedby=\"a11y-new-window-message\" target=\"_blank\"\u003e\u003c\/a\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":44932467228848,"sku":"o14ta","price":1400.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932467261616,"sku":"o14tc","price":4500.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932467294384,"sku":"o14tb","price":8700.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932467327152,"sku":"o14tv","price":21800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/87A200E1-69C7-471B-A78F-F05A8F1503DB.png?v=1737905886"},{"product_id":"d151","title":"Da Xue Shan Wild Tea 2024","description":"\u003ch2\u003e\n    Why Wild Tea Is Delicious\n\u003c\/h2\u003e\n\u003cp\u003e\n    Wild tea refers to tea that grows naturally in the mountains, not cultivated through human agriculture.\u003cbr\u003e\n    We source wild \u003cem\u003eCamellia taliensis\u003c\/em\u003e tea from Da Xue Shan in Lincang.\n\u003c\/p\u003e\n\u003cp\u003e\n    When people hear \"wild tea,\" many associate it with harshness, bitterness, or astringency. However, think about it carefully — wild means natural.\u003cbr\u003e\n    Wild mushrooms, wild seafood, and mountain vegetables all share a distinctive and exceptional flavor.\u003cbr\u003e\n    The common traits of wild foods include a long-lasting aftertaste, a clean and refreshing quality, and a strong flavor that is uniquely natural.\u003cbr\u003e\n    Wild tea harvested in early spring is akin to fresh mountain vegetables.\u003cbr\u003e\n    The wild tea we offer is free from bitterness or astringency, delivering a clear and concentrated liquor.\u003cbr\u003e\n    With a high concentration of minerals, it provides a sensation that spreads through the body, almost as if it permeates the cells.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Change in Wild Tea Sourcing Since 2019\n\u003c\/h2\u003e\n\u003cp\u003e\n    In 2019, before the pandemic, I stayed in the region for two months, visiting many villages in Yongde County.\u003cbr\u003e\n    My goal was to gather information and explore new sources of wild tea and tea gardens at high altitudes.\u003cbr\u003e\n    One day, guided by a relative of my tea producer, I visited a village near Da Xue Shan where residents made their living by harvesting bracken ferns.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Mountain valley with winding dirt roads and distant ridges\" loading=\"lazy\" class=\"alignleft size-full wp-image-8061\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4109.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    This remote mountain village, reachable only after several hours of driving, depends primarily on bracken fern harvesting for income.\u003cbr\u003e\n    These ferns are predominantly exported to Japan, where they are used in dishes such as mountain vegetable udon and soba.\u003cbr\u003e\n    During my visit, I learned that the villagers, with their extensive knowledge from searching for bracken, also know the locations of naturally growing wild tea.\u003cbr\u003e\n    Through their introductions to other villages and locals, we successfully began sourcing new wild tea from 2020 onward.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Bracken fern shoots spread on a woven bamboo tray\" loading=\"lazy\" class=\"alignleft size-large wp-image-8063\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_5146.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    For the actual procurement, I relied on a family of tea producers I have worked with for many years.\u003cbr\u003e\n    Securing authentic wild tea requires reaching out in advance to express purchase intentions, then visiting the villagers to pay in cash on the spot.\u003cbr\u003e\n    Authentic wild tea is exceedingly rare and in high demand, making it increasingly difficult to obtain.\u003cbr\u003e\n    Despite the use of the term \"genuine,\" the majority of so-called wild tea available in Yunnan is actually cultivated tea from managed gardens.\u003cbr\u003e\n    Based on my observations, approximately 95–98% of the \"wild tea\" in the market falls into this category. Even if the tea plants are of wild species, they are grown through human intervention and cannot be considered true wild tea.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Introducing Low-Temperature Pan-Frying\n\u003c\/h2\u003e\n\u003cp\u003e\n    Wild tea is often processed by ethnic minority farmers in mountain regions.\u003cbr\u003e\n    As a result, temperature control during pan-frying is often imprecise, leading to excessive oxidation of the tea's components.\u003cbr\u003e\n    We aimed to improve the pan-frying conditions for wild tea and experimented with various approaches to identify the optimal method.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A man spreading fresh tea leaves on woven mats outdoors\" loading=\"lazy\" class=\"alignleft size-full wp-image-8067\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0400-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    By pan-frying at lower temperatures, we can suppress the thermal decomposition of the tea's components, ensuring a smoother and more refined result.\u003cbr\u003e\n    Imagine a well-executed stir-fry of vegetables: the pan is heated to the optimal temperature before the vegetables are added, allowing them to cook evenly while preserving their natural aroma and texture.\u003cbr\u003e\n    However, excessive heat applied for too long once the moisture has been driven off can cause scorching, diminishing the ingredients' intrinsic qualities.\u003cbr\u003e\n    The pan-frying process for tea requires the same level of precision and care to achieve the desired result.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    By staying on-site and working directly in the production areas, we were able to refine the pan-frying process.\u003cbr\u003e\n    As a result, the 2024 Da Xue Shan Wild Tea has an exceptionally smooth texture and a more sophisticated aroma.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Dark compressed tea cake with a hollow center on white paper\" loading=\"lazy\" class=\"alignleft size-full wp-image-8065\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_5779.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Recommended for Beginners, Cold Brewing, and Aging\n\u003c\/h2\u003e\n\u003cp\u003e\n    Wild tea has a distinctive aroma, making it an excellent introduction to raw Pu-erh tea for beginners.\u003cbr\u003e\n    Its fruity, grape-like aroma lingers gently after swallowing, leaving an elegant sweetness in the mouth.\n\u003c\/p\u003e\n\u003cp\u003e\n    It can be enjoyed brewed with hot water, but is equally delightful when cold-brewed.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Da Xue Shan Wild Tea also offers a unique experience when aged.\u003cbr\u003e\n    After aging in an oxygen-free environment for over a year, it develops a honey-like sweetness.\u003cbr\u003e\n    Further aging for several years intensifies its rich fruity aroma.\u003cbr\u003e\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag\/small portion of cake)","offer_id":44932466540720,"sku":"d151ca","price":3200.0,"currency_code":"JPY","in_stock":true},{"title":"200g(cake)","offer_id":44932466573488,"sku":"d151cc","price":12400.0,"currency_code":"JPY","in_stock":true},{"title":"1,000g value pack (5 pieces of cake)","offer_id":44932466606256,"sku":"d151cv","price":49700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_5301-2_3c6a2faf-452a-440c-a69c-2e0ddb83f6b8.jpg?v=1737905876"},{"product_id":"o09","title":"Ali Shan Cha","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Refreshing Floral Aroma and Pleasant Aftertaste\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Ali Shan tea is a representative of Taiwanese high mountain tea with a fruity and refreshing taste. It offers a great balance of quality and price, making it a popular high mountain tea recommended by HOJO.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        HOJO's Ali Shan tea is Qing Xiang type\/ green type, which is close to green tea in taste, with a refreshing sensation reminiscent of fruits, honey and flowers. It is also characterized by a faintly sweet aftertaste.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        If you can't forget the delicious \"oolong tea\" you once had in Taiwan, please try HOJO's Ali Shan tea.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    The Standard of High Mountain Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    In Taiwan, oolong tea harvested at an altitude of over 1000 meters is called high mountain tea. Ali Shan tea gardens are located at 1500 meters, making it a standard high mountain tea. While tea like Li Shan tea grown at 2400 meters is also good, it tends to be extremely expensive. In that sense, Ali Shan tea offers a great balance of quality and price and is highly recommended.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Can Be Brewed Up to 6 Times?!\n\u003c\/h2\u003e\n\u003cp\u003e\n    Using 5g of tea leaves for 200cc of water, you can brew up to 6 times. When drinking at work, you can simply put the tea leaves in a mug or cup and pour hot water. When you finish drinking, just add more hot water.\n\u003c\/p\u003e\n\u003cp\u003e\n    Below is an introduction to Ali Shan tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003ca style=\"color: #fff;\" href=\"..\/pages\/alishan-tea\" aria-describedby=\"a11y-new-window-message\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center;\"\u003e\n    \u003ca style=\"color: #fff;\" href=\"..\/pages\/alishan-tea\" aria-describedby=\"a11y-new-window-message\" target=\"_blank\"\u003eAbout Ali Shan Tea \u0026gt;\u003c\/a\u003e\n\u003c\/div\u003e\n\u003ca style=\"color: #fff;\" href=\"..\/pages\/alishan-tea\" aria-describedby=\"a11y-new-window-message\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca style=\"color: #fff;\" href=\"..\/pages\/alishan-tea\" aria-describedby=\"a11y-new-window-message\" target=\"_blank\"\u003e\u003c\/a\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":44932466049200,"sku":"o09ta","price":1600.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932466081968,"sku":"o09tc","price":5200.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932466114736,"sku":"o09tb","price":10000.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932466147504,"sku":"o09tv","price":24900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_9853.jpg?v=1737905871"},{"product_id":"o03","title":"Spring Oriental Beauty","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        A Tea That Can Be Called the Ultimate Quality of Oriental Beauty\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Spring Oriental Beauty is a tea made from tea leaves grown in Alishan.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Unlike Oriental Beauty harvested in summer, this tea is plucked in spring, and only the leaves bitten by leafhoppers more extensively than those used for Oriental Beauty are carefully selected to create the ultimate masterpiece of Oriental Beauty.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        This tea is suitable for aging, and the longer it is stored, the more it transforms into a tea with a smoother mouthfeel and a more elegant aroma.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    The Ultimate Quality of Oriental Beauty\n\u003c\/h2\u003e\n\u003cp\u003e\n    Speaking of Oriental Beauty, it is synonymous with leafhoppers.\n\u003c\/p\u003e\n\u003cp\u003e\n    By processing only tea leaves bitten by leafhoppers, it is famous for having a muscat-like aroma (muscatel flavor).\n\u003c\/p\u003e\n\u003cp\u003e\n    For Spring Oriental Beauty, tea leaves bitten even more extensively by leafhoppers than those used for Oriental Beauty are carefully hand-plucked.\n\u003c\/p\u003e\n\u003cp\u003e\n    This tea can be said to represent the ultimate quality of Oriental Beauty. It is made using luxurious raw materials.\n\u003c\/p\u003e\n\u003cp\u003e\n    The tea leaves are yellow, resembling ripened yellow fruits like banana.\n\u003c\/p\u003e\n\u003cp\u003e\n    Furthermore, the harvest is carried out earlier than for Oriental Beauty. In spring, when leafhoppers usually do not swarm, certain tea gardens experience leafhopper infestations, and the insects fly to the still tender tea leaves.\n\u003c\/p\u003e\n\u003cp\u003e\n    This unique feature of Spring Oriental Beauty creates a soft floral aroma reminiscent of spring flowers and a soft, sweet taste.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    The Secret of the Fragrant Muscatel Flavor\n\u003c\/h2\u003e\n\u003cp\u003e\n    Like Oriental Beauty, Spring Oriental Beauty is made only from tea leaves attacked by 2mm long green insects called leafhoppers.\n\u003c\/p\u003e\n\u003cp\u003e\n    Leafhoppers selectively fly to pesticide-free tea gardens. When managed pesticide-free, the tea gardens' productivity drops significantly. Additionally, only tea leaves bitten by leafhoppers and turned yellow can be used, making the raw tea leaves rare and difficult to secure in sufficient quantities.\n\u003c\/p\u003e\n\u003cp\u003e\n    Furthermore, this tea is harvested in spring, unlike Oriental Beauty, which is harvested in summer. In spring, there are fewer leafhoppers compared to summer, making it even harder to secure tea leaves turned yellow by leafhopper bites.\n\u003c\/p\u003e\n\u003cp\u003e\n    Only the yellowed leaves of one bud and two leaves are plucked. To make Spring Oriental Beauty, only the \"more yellowed leaves\" compared to the raw materials for Oriental Beauty are used.\n\u003c\/p\u003e\n\u003cp\u003e\n    Tea leaves attacked by insects turn yellow and simultaneously biosynthesize a substance akin to antibodies in humans (called phytoalexin in plants).\n\u003c\/p\u003e\n\u003cp\u003e\n    In tea, one of the commonly known phytoalexins is a low-molecular-weight substance called terpenoid.\n\u003c\/p\u003e\n\u003cp\u003e\n    These substances are also known for having fruity aromas, and these substances form the \"mi xiang.\"\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Processing of Spring Oriental Beauty\n\u003c\/h2\u003e\n\u003cp\u003e\n    The processing of Spring Oriental Beauty involves the following steps:\n\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eSun Withering\u003c\/li\u003e\n    \u003cli\u003eIndoor Withering ~ Fermentation\u003c\/li\u003e\n    \u003cli\u003eRolling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n    Below are the explanations for each step.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Sun Withering\n\u003c\/h2\u003e\n\u003cp\u003e\n    After harvesting, the tea leaves are spread on the ground under the sun to wither.\n\u003c\/p\u003e\n\u003cp\u003e\n    This process is called sun withering. Because the cultivation area is at a high altitude, there are many days of light clouds, and the soft sunlight shines on the tea leaves.\n\u003c\/p\u003e\n\u003cp\u003e\n    On sunny days with strong sunlight, a black mesh sheet is stretched several meters above the tea leaves to soften the sunlight.\n\u003c\/p\u003e\n\u003cp\u003e\n    Through sun withering, the moisture in the tea leaves evaporates, and fermentation gradually begins. The tea leaves become softer and start to emit a fresh aroma.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Indoor Withering ~ Fermentation\n\u003c\/h2\u003e\n\u003cp\u003e\n    The fermentation method for oolong tea is significantly different from that for black tea. After completing sun withering, the tea leaves are brought indoors with air conditioning, spread on sheets, cooled, and moisture evaporation is promoted.\n\u003c\/p\u003e\n\u003cp\u003e\n    The tea leaves for Spring Oriental Beauty use only one bud and two leaves, unlike the usual oolong tea (one bud and three to five leaves), so the moisture content is high, resulting in a longer withering process.\n\u003c\/p\u003e\n\u003cp\u003e\n    Extended withering promotes hydrolysis of the components, forming a distinctive sweet aftertaste.\n\u003c\/p\u003e\n\u003cp\u003e\n    Indoors, the tea leaves are spread on bamboo trays. Spreading the leaves on trays promotes fermentation, and the process of lifting the tea leaves, \"dropping them on a tilted tray,\" and \"letting them rest to ferment\" is repeated.\n\u003c\/p\u003e\n\u003cp\u003e\n    The fermentation of Spring Oriental Beauty lasts longer than standard oolong tea. However, since the tea leaves are young and tender, the work is done gently overall.\n\u003c\/p\u003e\n\u003cp\u003e\n    The fermented tea leaves are heated to deactivate the enzymes and stop fermentation. If fermentation is not stopped promptly, the fermentation will continue, resulting in a flavor close to black tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    The number of times the leaves are stirred and the time they are left to rest are determined based on the moisture content, aroma, and color of the tea leaves. These delicate decisions are made by the artisans, and this \"decision\" greatly affects the quality of the oolong tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    The artisans work under the guidance of the master. The quality of the oolong tea is significantly influenced by the master. To consistently achieve superior quality, one must work with an excellent master.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Rolling\n\u003c\/h2\u003e\n\u003cp\u003e\n    Like Oriental Beauty, no \"bag rolling\" is done, which involves wrapping and rolling in cloth. Since young tea leaves are used, strong rolling would break the leaves and increase bitterness and astringency, so gentle hand-rolling is mainly employed.\n\u003c\/p\u003e\n\u003cp\u003e\n    During the rolling process, the temperature of the tea leaves gradually decreases, becoming hard and crispy. In this case, heating at 60-80°C is performed to soften the tea leaves and continue rolling. If the rolling is too weak, the tea's flavor is not sufficiently extracted.\n\u003c\/p\u003e\n\u003cp\u003e\n    Conversely, if it is too strong, it causes off-flavors and can break the tea leaves. It is crucial to adjust the conditions of each operation timely, considering the state of the tea leaves, the weather of the day, and various other factors, which is the expertise of the master.\n\u003c\/p\u003e\n\u003cp\u003e\n    After rolling is completed, the tea leaves are dried in a dryer to reduce the moisture content to below 5%, completing the process.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Storage of Spring Oriental Beauty\n\u003c\/h2\u003e\n\u003cp\u003e\n    Store at room temperature, no need to refrigerate. This tea ages over time, developing a smoother mouthfeel and a more elegant aroma. Avoid humidity and store in a place away from direct sunlight.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Quality Evaluation of Spring Oriental Beauty\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Twisted brown tea leaves with silvery tips on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/3AEEB5DB-E95D-46B7-BBD8-B1A4026842BB.png?v=1613742421\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Reddish-brown opened tea leaves in two white lidded cups\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/5447BA82-F241-46E3-BD55-1DF5D332DA3C.png?v=1613742452\"\u003e\u003cbr\u003e Tea Sediment of Spring Oriental Beauty (left) and Oriental Beauty (right)\n\u003c\/div\u003e\n\u003cp\u003e\n    The photo above compares the tea sediment of Oriental Beauty and Spring Oriental Beauty.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932464017584,"sku":"o03ta","price":5500.0,"currency_code":"JPY","in_stock":true},{"title":"30g (in can)","offer_id":44932464050352,"sku":"o03tc","price":10800.0,"currency_code":"JPY","in_stock":true},{"title":"90g (large bag \/ 30g x 3 bags)","offer_id":44932464083120,"sku":"o03tb","price":30800.0,"currency_code":"JPY","in_stock":true},{"title":"270g value pack (large bag [30g x 3 bags] x 3 bags)","offer_id":44932464115888,"sku":"o03tv","price":77800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/pho300_o03.jpg?v=1737905855"},{"product_id":"o18","title":"Tian Chi Li Shan Cha","description":"\u003cp\u003e\n    Tian Chi Li Shan Cha is tea harvested from gardens at an altitude of 2500–2600m in Li Shan, named after a nearby pond called Tian Chi. While Tian Chi Li Shan Cha is one of our standard products, the Special grade introduced here is of an entirely different caliber. A particular lot from a specific section of the garden had a truly distinctive aroma — one that surprised us the moment we tasted it, and we decided to purchase it on the spot.\n\u003c\/p\u003e\u003cp\u003e\n    The dried tea leaves have a citrus-like aroma, but when brewed, they release a refreshing citrus scent combined with an aroma reminiscent of matsutake mushrooms. Although the comparison to matsutake may seem surprising, it is entirely a compliment. The fusion of the clean, forest-like character of matsutake with the brightness of citrus creates a fragrance reminiscent of tropical fruits. Thanks to the extremely high altitude of the tea garden, the taste is very soft and smooth.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Tea garden with rows of tea bushes and tall trees in fog\" loading=\"lazy\" class=\"alignleft wp-image-7844\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/83711446_473585796657128_56471217850286080_n-1024x768.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Rolled green oolong tea leaves on a bamboo scoop\" loading=\"lazy\" class=\"alignleft wp-image-7841\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_5226.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Opened green tea leaves in a white bowl\" loading=\"lazy\" class=\"alignleft wp-image-7846\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_5249-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"25g (small bag)","offer_id":44932463886512,"sku":"o18ta","price":5200.0,"currency_code":"JPY","in_stock":true},{"title":"50g (in a can \/ 2 bags of 25g)","offer_id":44932463919280,"sku":"o18tc","price":10300.0,"currency_code":"JPY","in_stock":true},{"title":"100g (large bag\/25g x 4 bags)","offer_id":44932463952048,"sku":"o18tb","price":20200.0,"currency_code":"JPY","in_stock":true},{"title":"300g value pack (large bag [25g x 4 bags] x 3 bags)","offer_id":44932463984816,"sku":"o18tv","price":49200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/2021-03-1314.03.01.png?v=1737905855"},{"product_id":"o07","title":"Li Shan Cha","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        \"There is nothing like Li Shan\"... The best masterpiece of high mountain tea\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Li Shan Cha is made from tea leaves grown at an altitude of 2400m. We source our Li Shan Cha from tea gardens that have received high evaluations in past competitions, and we offer spring teas with the best balance of flavor and sweetness.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        In Japan, this height is equivalent to about the 5th station of Mt. Fuji. The unique climate of the high mountains transforms the tea much like alpine plants, creating an unforgettable floral and citrus flavor.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A glass cup of pale yellow-green tea with a red teapot behind\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/FA70D43B-6E7C-4E46-B6C3-21AB7D1A1860.png\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Refreshing, Elegant Flavor with Sweetness and Smooth Drinking Sensation\n\u003c\/h2\u003e\n\u003cp\u003e\n    The flavor is reminiscent of mandarin orange and lime. Along with a refreshing, clean fragrance, the tea also offers a sweet floral character and honey notes.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Masterpiece Grown in Li Shan\n\u003c\/h2\u003e\n\u003cp\u003e\n    Taiwan has many teas called high mountain teas, but Li Shan Cha always reigns at the top.\n\u003c\/p\u003e\n\u003cp\u003e\n    The unique soil and climate of Li Shan, along with the harsh winter conditions, create a strong citrus flavor and an elegant, sweet aftertaste that other high mountain teas do not possess.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    The Difference is in the Tea Leaves\n\u003c\/h2\u003e\n\u003cp\u003e\n    A tablespoon of tea leaves expands to fill the teapot when hot water is added. If you have time, take out the tea leaves and observe them.\n\u003c\/p\u003e\n\u003cp\u003e\n    You will notice that the leaves retain their plucked shape and are very soft. They are carefully plucked and processed to maintain their original form.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Flavor and Color Lasts Up to the 7th Infusion\n\u003c\/h2\u003e\n\u003cp\u003e\n    Another feature of high-quality Li Shan Cha is that it can be brewed multiple times. Even after the 7th infusion, the color and flavor remain strong.\n\u003c\/p\u003e\n\u003cp\u003e\n    With just 5g of tea leaves, you can enjoy about 1 liter of tea.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Tea leaves in red teapots and a soft leaf pinched between fingers\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/8A5F064A-B3C5-401F-8063-4A977E26D8D5.png\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Opened green tea leaves inside a red teapot seen from above\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/4C20E26D-78BB-440F-9FD0-1564E2D045EE.png\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A cup with one rolled leaf beside a cup with an opened leaf\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/87B5EFCD-9A9F-4726-B867-0DD627829BCE.png\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dark green rolled tea leaves in a white bowl\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/977276FD-0A7A-4165-8285-1E25C6C247B7.png\" width=\"630\"\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":44932463493296,"sku":"o07ta","price":3500.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932463526064,"sku":"o07tc","price":11300.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932463558832,"sku":"o07tb","price":22100.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932463591600,"sku":"o07tv","price":54400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/2021-03-2516.20.26.jpg?v=1737905851"},{"product_id":"b29","title":"Wild Black Tea","description":"\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Black Tea Made from Wild Tea Growing Deep in the Mountains of Yunnan Province\n\u003c\/h2\u003e\n\u003cp\u003e\n    Wild Black Tea is a strong black tea made from wild tea growing deep in the mountains of Yunnan Province. Wild tea refers to tea growing naturally in the mountains, untouched by human hands.\n\u003c\/p\u003e\n\u003cp\u003e\n    It is characterized by a honey-like sweet aroma, strong body, and profound richness unique to wild tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Rich in minerals, it improves blood circulation, making you feel warm and relaxed almost instantly.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/F951F0DF-1894-430D-AC8F-941ACD71D306.png?v=1614601516\" alt=\"Wild Black Tea\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Black Tea Made from Leaves Harvested from Wild Tea Trees\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/C7161E64-87F2-45EA-B72F-F70234602154.png?v=1614601610\" alt=\"Harvesting Wild Tea\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Wild tea trees refer to natural tea trees growing in remote mountain areas of Yunnan Province, not old trees over hundreds or thousands of years.\n\u003c\/p\u003e\n\u003cp\u003e\n  When we first introduced Wild Black Tea around 2013, black tea made from wild tea was very rare and difficult to obtain. However, by the 2020s, black tea made from wild tea became a kind of boom, and everyone started making wild black tea. Unfortunately, many of these teas have not been well-managed, resulting in an over-fermented, stuffy smell, or lacking top notes, leading to unsatisfactory quality.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/5358359D-10CF-42F6-BDDA-D4F56455C6AD.png?v=1614601694\" alt=\"Wild Black Tea Infusion\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Well-made Wild Black Tea should have a very complex aroma and a strong aftertaste with profound richness unique to wild tea. Depending on the water used to brew the tea, the aroma changes significantly. With the right water, it has a honey fragrance similar to Oriental Beauty tea.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/E87C907B-A16B-4D88-8A90-D3E58D1F3950.png?v=1614601755\" alt=\"Wild Black Tea Leaves\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    What is Wild Tea?\n\u003c\/h2\u003e\n\u003cp\u003e\n    Our wild tea is harvested from the  mountain in Lincang, Yunnan Province. Wild tea refers to tea growing naturally in the mountains without any human intervention.\n\u003c\/p\u003e\n\u003cp\u003e\n    Almost every store or site specializing in Chinese pu-erh tea has \"wild tea,\" but I would say that 90% of them are not wild tea but tea harvested from old tea trees cultivated by ethnic minorities near their village or in their tea garden.\n\u003c\/p\u003e\n\u003cp\u003e\n    True wild tea should grow in the mountains without any human care.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A man in an old cultivated tea tree beside tall mossy wild tea trees\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/ly_d27e_02_1719317248.jpg?v=1719317256\" id=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/ly_d27e_02_1719317248.jpg?v=1719317256\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Deliciousness of Wild Vegetables\n\u003c\/h2\u003e\n\u003cp\u003e\n    In spring, Japanese people often eat wild vegetables, which are very tasty. Cultivated vegetables taste completely different from those grown in the mountains even those they are replanted.\n\u003c\/p\u003e\n\u003cp\u003e\n    The sweetness is particularly notable. Wild tea is very sweet, like wild vegetables harvested from the mountains, leaving a sweet aftertaste in the throat.\n\u003c\/p\u003e\n\u003cp\u003e\n    I have never tasted such a mellow and sweet tea in my life. Wild Black Tea is one of the strongest teas sold by HOJO, making you feel tea intoxication immediately after drinking.\n\u003c\/p\u003e\n\u003cp\u003e\n    It warms your body instantly, making you feel relaxed right away.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/5EF94331-3B6B-41C0-8102-A0DA748D3313.png?v=1614601850\" alt=\"Wild Tea Aroma\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Grape-Like Aroma\n\u003c\/h2\u003e\n\u003cp\u003e\n    While many wild teas are bitter and cater to enthusiasts, Wild Black Tea is an exception.\n\u003c\/p\u003e\n\u003cp\u003e\n    Like wild vegetables that vary in bitterness, wild tea flavors vary by tree. The Ai Lao Shan wild tea sold last year was slightly bitter.\n\u003c\/p\u003e\n\u003cp\u003e\n    In contrast, Wild Black Tea has no bitterness. It has a strong woody aroma, and after drinking, a faint aroma of wild grapes or dried apricots lingers.\n\u003c\/p\u003e\n\u003cp\u003e\n    Additionally, this tea has a smoky aroma. Interestingly, the smoky aroma present before drinking disappears in the mouth.\n\u003c\/p\u003e\n\u003cp\u003e\n    I carefully selected teas from nearly 20 different wild tea regions to find non-bitter teas.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Tea Loved by Children\n\u003c\/h2\u003e\n\u003cp\u003e\n    My children also love this tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Good tea is rich in iron, similar in nature to human body fluids and breast milk.\n\u003c\/p\u003e\n\u003cp\u003e\n    Although the aroma doesn't seem suitable for children, when brewed, they often say, \"It has a strong flavor and is delicious.\"\n\u003c\/p\u003e\n\u003cp\u003e\n    They repeatedly ask for refills, and by the time they finish drinking, their faces are flushed and their bodies are very warm.\n\u003c\/p\u003e\n\u003cp\u003e\n    Rich in iron, it is said to be good for modern people who are often iron-deficient.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u0026nbsp;\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    How is Wild Tea Different from Regular Tea?\n\u003c\/h2\u003e\n\u003cp\u003e\n    Wild tea grows amidst fierce competition with other plants. In the dim forest, tea leaves strive to reach sunlight.\n\u003c\/p\u003e\n\u003cp\u003e\n    As a result, the tea tree only has leaves at the top where it receives sunlight. Despite the tree's size, the few leaves contain a high concentration of minerals.\n\u003c\/p\u003e\n\u003cp\u003e\n    Without pruning or fertilizers, the wild tea tree grows very slowly, resulting in small, dense cells that produce rich flavors like freshly harvested wild vegetables.\n\u003c\/p\u003e\n\u003cp\u003e\n    Rich in iron, it is also beneficial for those who need iron. Wild tea leaves are characteristically brownish, even when fresh.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Old tea trees on a hillside and a hand holding young leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/ly_d27e_01_1719317173.jpg?v=1719317180\" id=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/ly_d27e_01_1719317173.jpg?v=1719317180\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    The above photo shows tea trees hundreds of years old. High-quality raw pu-erh tea is made from such old trees.\n\u003c\/p\u003e\n\u003cp\u003e\n    However, these old trees are not wild tea. They are old and high-quality tea leaves, but they are classified as \"cultivated tea.\"\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Wild tea trees in a forest, with close-ups of bark and a shoot\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/ly_d22e_02_1719317301.jpg?v=1719317303\" id=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/ly_d22e_02_1719317301.jpg?v=1719317303\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    This is a wild tea tree growing deep in the mountains, a few hours' walk from the nearest village.\n\u003c\/p\u003e\n\u003cp\u003e\n    Wild tea grows at altitudes around 2000m and above, with trees ranging from young to over 1000 years old. The buds stretch upwards, seeking sunlight.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Video of Wild Tea Exploration\n\u003c\/h2\u003e\n\u003cp\u003e\n    This video shows my wild tea exploration, giving you a better understanding of wild tea.\n\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/k6WRvgJl80g\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e","brand":"HOJO Tea","offers":[{"title":"20g (small bag)","offer_id":44932460806320,"sku":"b29ca","price":1500.0,"currency_code":"JPY","in_stock":true},{"title":"50g (in can)","offer_id":44932460839088,"sku":"b29cc","price":3600.0,"currency_code":"JPY","in_stock":true},{"title":"150g (large bag\/50g x 3 bags)","offer_id":44932460871856,"sku":"b29cb","price":10400.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [50g x 3 bags] x 4 bags)","offer_id":44932460904624,"sku":"b29cv","price":34200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/b29_06.jpg?v=1737905825"},{"product_id":"b47","title":"High Mountain Purple Black Tea","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Custom Black Tea Made from Purple Tea\n    \u003c\/p\u003e\n    \u003cp\u003e\n        High Mountain Purple Black Tea is a very rare black tea made from very rate tea called purple tea. The tea leaves used for production this time were sourced from a naturally cultivated tea garden at an altitude of 2000m, with no pesticides or fertilizers.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        The flavor is characterized by a sweet and mellow flavor reminiscent of peaches and sweet potatoes, with a creamy mouthfeel typical of high mountain teas.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Made using the first flush of spring, it has a very soft mouthfeel, allowing you to drink several cups even on an empty stomach without experiencing stomach pain.\n    \u003c\/p\u003e\n    This tea is also very suitable for milk tea. We recommend making it with plenty of milk.\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dark twisted tea leaves on a wooden tray\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/68EA7F7C-21F9-45F2-AA9E-ED89CD4CCE85.png?v=1614651079\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Rare Purple Tea in Yunnan Province\n\u003c\/h2\u003e\n\u003cp\u003e\n    In the southwest of Lincang City, Yunnan Province, there is tea called purple tea. Due to its cultivation in only a few regions, purple tea is very rare.\n\u003c\/p\u003e\n\u003cp\u003e\n    There are various types of wild tea in the Lincang area, and some of them are very similar in characteristics to purple tea, suggesting that purple tea originated from wild tea that minority ethnic groups began to cultivate.\n\u003c\/p\u003e\n\u003cp\u003e\n    By the way, in Xishuangbanna, there is a tea variety called Zijingcha, but it is a  different tea in terms of form.\n\u003c\/p\u003e\n\u003cp\u003e\n    Zijingcha has entirely purple leaves and a astringent taste, whereas Lincang purple tea, apart from having slightly purple stems, looks similar to ordinary tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Interestingly, purple tea changes to a very dark indigo color when processed. \n    \u003cimg alt=\"Young tea shoots on bare branches\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/210B1FDD-FC3A-42E9-A6E7-9E437123053F.png?v=1614651132\"\u003e\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A hand holding several young tea leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/B4BFFA18-3BAC-4BD2-B886-9F2864DF8B5A.png?v=1614651152\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Producing Custom Black Tea After Hearing It Was Delicious\n\u003c\/h2\u003e\n\u003cp\u003e\n    The area where purple tea is cultivated is extremely limited, and in Lincang City, purple tea is mainly cultivated  in parts of Zhenkang County and Yongde County.\n\u003c\/p\u003e\n\u003cp\u003e\n    Since the raw material itself is very limited, we had never seen purple tea processed into anything other than raw pu-erh tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    However, a few years ago, a producer we know mentioned that they had tried black tea made from purple tea and found it very delicious.\n\u003c\/p\u003e\n\u003cp\u003e\n    Apparently, his friend made it as an experiment and found it very unique and tasty.\n\u003c\/p\u003e\n\u003cp\u003e\n    Intrigued by this story, I planned to produce black tea from purple tea by custom ordering it from a skilled tea master who owns black tea production equipment.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dark twisted tea leaves piled on a wooden board\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/855C56FB-A900-42AE-AA86-AD9C3629C2A8.png?v=1614651204\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Naturally Cultivated Tea Harvested from a 2000m Tea Garden\n\u003c\/h2\u003e\n\u003cp\u003e\n    The purple tea used for production this time was sourced from a tea garden at a very high altitude of 2000m.\n\u003c\/p\u003e\n\u003cp\u003e\n    Of course, it is a naturally cultivated tea garden with no pesticides or fertilizers. The tea has a creamy mouthfeel characteristic of high mountain teas.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Hazy mountain ridges above a village on a grassy slope\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/DD5AAEB4-BD27-4944-B580-42C98F7B53AE.png?v=1614651270\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Characterized by a Sweet, Mellow Flavor Like White Peaches\n\u003c\/h2\u003e\n\u003cp\u003e\n    High Mountain Purple Black Tea is made using the first flush of spring, giving it a very soft mouthfeel that allows you to drink several cups even on an empty stomach without experiencing stomach pain.\n\u003c\/p\u003e\n\u003cp\u003e\n    Additionally, it has almost no astringency or bitterness, making it a tea that even children will enjoy.\n\u003c\/p\u003e\n\u003cp\u003e\n    The flavor of High Mountain Purple Black Tea is very distinctive, with a mellow scent reminiscent of peaches, nectarines, marigolds, sweet potatoes, purple sweet potatoes, and dried sweet potatoes.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A white cup of amber tea with a ceramic spoon\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/C73D6E43-9D77-4943-9103-54218A7B76C7.png?v=1614651322\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Because it uses naturally cultivated tea as raw material, it has a strong lingering flavor and a rich aftertaste.\n\u003c\/p\u003e\n\u003cp\u003e\n    Another characteristic of purple tea is its rich flavor (body and breadth). When you put it in your mouth, the flavor spreads softly, giving it a glamorous impression.\n\u003c\/p\u003e\n\u003cp\u003e\n    High Mountain Purple Black Tea is also very suitable for milk tea. We recommend making it with plenty of milk.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"20g (small bag)","offer_id":44932460150960,"sku":"b47ca","price":900.0,"currency_code":"JPY","in_stock":false},{"title":"50g (in can)","offer_id":44932460183728,"sku":"b47cc","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"150g (large bag\/50g x 3 bags)","offer_id":44932460216496,"sku":"b47cb","price":5500.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [50g x 3 bags] x 4 bags)","offer_id":44932460249264,"sku":"b47cv","price":18700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_5664-1.jpg?v=1737905816"},{"product_id":"o29","title":"Phoenix Oolong Ba Xian 2022","description":"\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Phoenix Town in Chaozhou, Guangdong Province, to source good Phoenix Dan Cong Oolong Tea directly on site.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full wp-image-10296\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9174.jpg?v=1769754009\" alt=\"Dark, twisted tea leaves on a white background\" width=\"630\" height=\"420\"\u003e We are releasing a new lot (2022 harvest) of Phoenix Oolong Ba Xian, our first since 2021. After several years of aging, it has come out in very good condition.\u003c\/p\u003e\n\u003ch2\u003eBa Xian from Ding Ping Keng Tou Village, Hard to Obtain Even Locally\u003c\/h2\u003e\n\u003cp\u003eThis Ba Xian was harvested from a tea garden in Ding Ping Keng Tou Village (Wu Dong mountain range), at an altitude of about 1000m, where the trees are 50 years old. Tea leaves grown at high altitude are rich in compounds, and they are characterized by a soft, concentrated flavor and a vivid flavor that returns after drinking. In Phoenix Town, leaves from high altitudes are also regarded as very rare, and because Ba Xian trees have weak vigor and rarely live long, the number of old trees is limited.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full wp-image-10299\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3251.jpg?v=1771316198\" alt=\"Tea bushes on a steep slope below a rocky mountaintop\" width=\"630\" height=\"420\"\u003e \u003cimg class=\"alignnone size-full wp-image-10301\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4019.jpg?v=1771316197\" alt=\"A tea bush on a hillside with distant mountains and a lake\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBa Xian, a Cultivar Especially Popular in Chaozhou and Shantou\u003c\/h2\u003e\n\u003cp\u003eBa Xian is a highly popular cultivar not only in Phoenix Town but also in Chaozhou and Shantou. The reason lies in the clarity of its refined, vivid orchid-like flavor. It is known as the \"Zhi Lan Xiang aroma type,\" and it has depth not only in flavor but also in taste, with an excellent balance of sweetness, smoothness, and lingering finish. Lao Cong Ba Xian in particular is rare, and tea grown at high altitude sells out quickly even on the market.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full wp-image-10298\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9180.jpg?v=1771563626\" alt=\"A white cup of golden tea\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Captivating Flavor of Ba Xian, Woven from Orchid and Fruit Notes\u003c\/h2\u003e\n\u003cp\u003eThis tea was slowly charcoal roasted at a low temperature and finished in the Qing Xiang style. Centered on the elegant flavor of orchid and lily flowers, fruit notes of pomegranate and raspberry are layered in complexity, giving the flavor depth. This is a tea to enjoy for the vivid returning flavor that rises after swallowing. Because it was grown in a high-altitude tea garden, the mouthfeel is soft and creamy, and it drinks gently and clearly.\u003c\/p\u003e\n","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932459888816,"sku":"o029ca","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932459921584,"sku":"o029cc","price":5400.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932459954352,"sku":"o029cb","price":15900.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932459987120,"sku":"o029cv","price":38900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o95_01.jpg?v=1737905814"},{"product_id":"o103","title":"Phoenix Oolong Mi Lan Xiang 2025 No.2","description":"\u003cp\u003e\n    This product is a Mi Lan Xiang (蜜蘭香) finished with a \"3-time fire\" heavy roasting method, which is favored among Chaozhou locals.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"Dark, twisted tea leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o103_05.jpg?v=1737905810\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    The \"3-time fire\" (三次火) method refers to a finishing process where the tea is roasted over charcoal three times, with each roasting spaced months apart. This method prevents uneven moisture distribution between the tea leaves' core and surface. Typically, the first roast happens right after production, the second in autumn, and the third in the following year. Thus, this product, while from the 2021 harvest, underwent its third charcoal roast in 2022.\n\u003c\/p\u003e\n\u003cp\u003e\n    Originally, due to a lack of proper storage techniques in China, Phoenix Town (鳳凰鎮) preserved its tea's freshness through multiple rounds of charcoal roasting. Consequently, Chaozhou locals have been accustomed to deeply roasted Phoenix Dan Cong teas like \"3-time fire\" and \"4-time fire\" since childhood, which is why heavily roasted Phoenix Dan Cong remains popular in Chaozhou.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A white cup of amber tea seen from above\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o103_06.jpg?v=1737905810\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Through repeated roasting, the tea undergoes maturation, deepening its liquor color into a rich orange hue while developing a robust fruit flavor reminiscent of raspberry and lychee.\n\u003c\/p\u003e\n\u003cp\u003e\n    In Phoenix Dan Cong, there are two primary roasting styles: light charcoal roasting for a floral flavor and repeated roasting for a more intense and matured fragrance. Both styles are highly appreciated by tea enthusiasts.\n\u003c\/p\u003e\n\u003cp\u003e\n    Our previous heavily roasted Phoenix Dan Cong Mi Lan Xiang is now labeled as No.1. No.1 was finished with a \"2-time fire\" method, resulting in a fresher flavor compared to this \"3-time fire\" version.\n\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333; \/* Invert background color on hover *\/\n    color: #f0f0e0; \/* Invert text color on hover *\/\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3); \/* Add depth with a stronger shadow *\/\n    transform: translateY(-5px); \/* Slightly lift on hover *\/\n    text-decoration: none;\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932459495600,"sku":"o103ca","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932459528368,"sku":"o103cc","price":5000.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932459561136,"sku":"o103cb","price":14600.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [40g x 3 bags] x 5 bags)","offer_id":44932459593904,"sku":"o103cv","price":59600.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o103_05.jpg?v=1737905810"},{"product_id":"b41","title":"Nepal 1st Flush Jun Chiyabari Estate","description":"\u003cp\u003e\n    This is the spring tea harvested earliest in the season. It gives a long-lasting aftertaste, with fresh floral flavor and muscatel undertones. The flavor is similar to the Darjeeling First Flush, but its aftertaste is much stronger.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/20813598093_a4bf8204b1_o-1.jpg\"\u003e\u003cimg alt=\"Plucker with a basket in a misty tea field beside a tree\" class=\"alignnone size-large wp-image-6018\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/20813598093_a4bf8204b1_o-1.jpg\" width=\"630\" height=\"421\"\u003e\u003c\/a\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    We purchased interesting black tea from Nepal. The tea garden is located behind the Himalayan range, on the opposite side of Darjeeling.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Two women with baskets on their backs plucking tea leaves\" class=\"alignnone size-large wp-image-6026\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/17896760696_cc8e2745ae_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    IMO certified organic tea garden\n\u003c\/h2\u003e\n\u003cp\u003e\n    Out of many tea gardens in Nepal, we selected Jun Chiyabari tea garden. This garden practices natural farming methods. They use no nitrogen-based fertilizer and no pesticide. I noticed that their material quality is quite ideal. Thanks to the natural farming practice, tea grows very slowly. As a result, it gives a longer-lasting taste and is rich in flavor. Jun Chiyabari garden is also an IMO certified organic tea garden.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Woman in a blue scarf and red top plucking tea leaves\" class=\"alignnone size-large wp-image-6024\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/17920971082_89c13239cd_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Maximum 2100m of elevation\n\u003c\/h2\u003e\n\u003cp\u003e\n    Jun Chiyabari garden is located at 1650 - 2100m. The high mountain climate makes the taste of the tea very rich and soft. At high elevation, the tea garden is exposed to strong sunshine in the daytime, and tea trees effectively carry out photosynthesis, while the temperature drops drastically at night and the consumption activity in the tea tree is very slow. As a result, the tea contains high polyphenol and mineral content, and this is reflected in the intensity of the aftertaste.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Hillside tea terraces dotted with small houses\" class=\"alignnone size-large wp-image-6020\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/21247895400_7cedbd3a3f_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Pluckers with baskets working on a steep tea slope\" class=\"alignnone size-large wp-image-6021\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/21249227999_32b1b9f0d9_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Long-lasting flavor and muscatel flavor\n\u003c\/h2\u003e\n\u003cp\u003e\n    The characteristic of tea from Jun Chiyabari tea garden is the long-lasting aftertaste. Generally, the flavor of their tea lasts longer than most Darjeeling teas. In addition, their autumnal teas emit a delightful muscatel flavor. The muscatel flavor is produced as a result of green flies, which usually appear in large numbers in a tea garden that practices natural farming. Once a tea leaf is attacked by this particular fly, it generates a substance called terpene, which is subsequently transformed into muscatel flavor during fermentation.\n\u003c\/p\u003e\n\u003cp\u003e\n    Generally, the muscatel flavor becomes stronger after the tea is matured for a longer period of time. For further maturation, we suggest keeping the tea with an oxygen absorber. It is essential to remove oxygen for the development of the ideal flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    In particular, the flavor of the First Flush tea becomes distinctive when it is further matured. In countries with an equatorial climate like Malaysia, the tea develops a flavor reminiscent of grapes in 3 to 5 years. In our shop in Malaysia, the aged First Flush tea is always more popular than the fresh First Flush.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Terraced tea garden on a hill with distant mountains\" class=\"alignnone size-large wp-image-6025\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/17921213532_8bfa366135_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Two women with baskets plucking tea in a misty garden\" class=\"alignnone size-large wp-image-6019\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/21247788489_40b1bed831_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Unique selection following our preference\n\u003c\/h2\u003e\n\u003cp\u003e\n    As a characteristic of Jun Chiyabari garden, their teas are generally baked longer at higher temperatures during the drying process. As a result, a number of their teas give a slight woodsy flavor and baked flavor. Some people may enjoy this characteristic. Nevertheless, I personally prefer tea that gives a refreshing floral or fruity flavor. So, out of many batches of tea, we have carefully selected the particular batch that underwent the least heat treatment, and it has a refreshing floral bouquet that suits our preference.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Women sitting on the floor with trays of tea leaves\" class=\"alignnone size-large wp-image-6022\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/21434480535_a5d2074320_o-1.jpg\" width=\"630\" height=\"421\"\u003e\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"20g (small bag)","offer_id":44932455825584,"sku":"b41na","price":1100.0,"currency_code":"JPY","in_stock":false},{"title":"50g (in can)","offer_id":44932455858352,"sku":"b41nc","price":2500.0,"currency_code":"JPY","in_stock":false},{"title":"150g (large bag\/50g x 3 bags)","offer_id":44932455891120,"sku":"b41nb","price":7100.0,"currency_code":"JPY","in_stock":false},{"title":"600g value pack (large bag [50g x 3 bags] x 4 bags)","offer_id":44932455923888,"sku":"b41nv","price":23800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/b41_01-3.jpg?v=1737905754"},{"product_id":"w03","title":"Ancient Bai Mu Dan (Gushu Bai Mu Dan )","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n    Ancient Bai Mu Dan is a white tea made from one bud and one leaf plucked in March.\n\u003c\/p\u003e\n\u003cp\u003e\n    At HOJO, we use tea leaves plucked from ancient trees grown naturally in Yunnan Province to produce Ancient Bai Mu Dan. This tea combines quality and visual beauty, making it extremely rare even in China. It has a floral flavor characteristic of white tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    White tea has a gentle flavor, making it popular with children, and is also recommended for cold brewing. Additionally, it is suitable for aging; when stored unopened (oxygen-free) for several years, it develops a muscat-like fruity flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    To produce our Ancient Bai Mu Dan, we source fresh tea leaves from naturally cultivated, pesticide-free and fertilizer-free tea gardens in Yunnan Province and manage the processing ourselves to create the ideal white tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    The leaves are plucked from trees estimated to be over 100 years old, offering a deep, rich flavor that penetrates deeply.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dried white tea leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/2018-01-25_13.20.53.png?v=1615892740\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    We created our original Ancient Bai Mu Dan using tea leaves harvested from ancient trees growing at altitudes of around 2100 meters in Yunnan Province. This tea breaks the conventional concept of white tea with its exceptional quality.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Hazy mountain ridges beyond flowering plants and green trees\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0487.jpg?v=1615892785\"\u003e\u003cbr\u003e The landscape around the production area of Ancient Bai Mu Dan\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    The Quality of Raw Materials Directly Reflects the Quality of White Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    The simplicity of white tea production means that the quality of the raw tea leaves directly affects the quality of the finished tea. Therefore, improving the quality of the fresh tea leaves naturally enhances the quality of the white tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Based on our experience, the highest quality tea leaves in China come from tea gardens in remote areas of Yunnan Province, at altitudes above 2000 meters, where the trees are naturally cultivated.\u003ca href=\"..\/pages\/about-golden-tea\" target=\"_blank\" style=\"color: #fff;\"\u003en Tea \u0026gt;\u003c\/a\u003e\u003cspan style=\"font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Helvetica Neue, Arial, sans-serif; letter-spacing: 0.01071em;\"\u003e.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    In these area, tea gardens are not like those in Japan or Fujian Province. The tea trees are left to grow naturally, and some trees can reach the height of a two-story house.\n\u003c\/p\u003e\n\u003cp\u003e\n    We select tea gardens that practice complete natural cultivation\/sustainable without pesticides, fertilizers, or even weeding around the trees, and arrange to obtain raw materials from these gardens.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A worker among dense tea trees on a hillside\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9880.jpg?v=1615892853\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Fujian Province White Tea Prices Skyrocket, Leading to Mass Production\n\u003c\/h2\u003e\n\u003cp\u003e\n    In Fujian Province, famous for its white tea, prices have been rising continuously over the past 7-8 years. This trend started around 2000 when the concept of \"aging white tea through long-term storage\" was introduced.\n\u003c\/p\u003e\n\u003cp\u003e\n    Previously, white tea had to be sold within the year, but now, the older the tea, the higher the price it fetches. As a result, white tea has become an investment commodity in Fujian Province, with prices rising more than tenfold.\n\u003c\/p\u003e\n\u003cp\u003e\n    Naturally, to increase production and income, farmers in Fujian Province began using more fertilizers, leading to a general decline in tea quality. With high prices and low quality, HOJO has spent several years preparing to switch all our white tea production to Yunnan Province.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Terraced rows of tea bushes on a hillside\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4579.jpg?v=1615892913\"\u003e\u003cbr\u003e Typical white tea gardens in Fuding, Fujian Province\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Producing Our Own Tea Using Local Facilities\n\u003c\/h2\u003e\n\u003cp\u003e\n    One frequent issue with producing white tea in Yunnan Province is the lack of proper tea processing techniques and management. Many producers in Yunnan believe that \"white tea only needs to be naturally dried\" and neglect the detailed steps, often diminishing the value of the high-quality raw materials.\n\u003c\/p\u003e\n\u003cp\u003e\n    If withering is not properly managed, the tea leaves can turn black due to excessive fermentation caused by inappropriate temperature, air circulation, and leaf overlap during the withering process.\n\u003c\/p\u003e\n\u003cp\u003e\n    Such tea leaves develop a distinct flavor reminiscent of dried wood ear mushrooms, which I personally do not prefer. To bring out the best flavor from high-quality raw materials, proper management of the withering process is crucial.\n\u003c\/p\u003e\n\u003cp\u003e\n    Over the past few years, we have been involved in the actual production of white tea at the production sites. This experience has enabled us to produce white tea independently, provided we have the necessary facilities.\n\u003c\/p\u003e\n\u003cp\u003e\n    When producing Ancient Bai Mu Dan, we directed the production methods and management parameters to the workers and managed each batch to achieve the quality HOJO aims for.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Tea leaves spread out in a round bamboo tray\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9387-1.jpg?v=1615892978\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Using Naturally Cultivated Tea from High Altitude Gardens\n\u003c\/h2\u003e\n\u003cp\u003e\n    The raw tea leaves for this product were harvested around 2100 meters in the southwestern part of Lincang, Yunnan Province. The tea is plucked as one bud and one leaf.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A person in a hat standing among tea trees and white flowers\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8928.jpg?v=1615893029\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A hand holding freshly plucked tea shoots and leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9347_836a56d4-dd4c-4d32-ac2a-8681acf0383d.jpg?v=1789407634\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    How to Make White Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    White tea is defined\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    How to Make White Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    White tea is defined as tea that undergoes withering and slight fermentation without pan-frying or rolling.\n\u003c\/p\u003e\n\u003cp\u003e\n    White tea has a long history, existing for over 2000 years, making it one of the oldest types of tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Fresh tea leaves are plucked and then withered briefly in the sun before being slowly withered in the shade for several days. The dehydration stress gradually activates the tea's enzymes, resulting in slight fermentation.\n\u003c\/p\u003e\n\u003cp\u003e\n    If the withering time is short, the leaves retain a green color and floral flavor. Conversely, longer withering results in a slightly brown color and a fruity flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    As mentioned earlier, if the tea leaves become damp during withering, they can turn black and develop an over-fermented smell similar to dried mushrooms. This product is withered for approximately 48 hours (depending on daily weather), resulting in a balanced flavor with floral and subtle fruity notes.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Tea leaves spread across a woven bamboo mat\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9322.jpg?v=1615893095\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Tea leaves spread on tiers of bamboo racks\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/1A509DC4-A2BA-47A6-B004-570C5C4FB726.png?v=1615893281\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Achieving Rich Flavor by Avoiding Heat Processing\n\u003c\/h2\u003e\n\u003cp\u003e\n    There are several methods to produce white tea. The mainstream method in Fujian Province involves a short heat treatment in a drying machine after the withering process. This helps to suppress the green-grassy note, clarifies the flavor and aroma, and brings out a sweet fragrance.\n\u003c\/p\u003e\n\u003cp\u003e\n    However, while this process enhances the sweet flavor, it also diminishes the fresh and floral scent. The raw tea leaves used by HOJO are naturally cultivated and therefore have minimal green-grassy notes.\n\u003c\/p\u003e\n\u003cp\u003e\n    Therefore, we deliberately omit the final heat treatment to preserve the fresh, distinctive flavor of just-withering white tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    When you taste Ancient Bai Mu Dan, you will notice a rich floral fragrance, a very long finish, and a satisfying body. This tea is recommended not only for white tea enthusiasts but also for those new to white tea.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dried white tea leaves scattered on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1122-1.jpg?v=1615893141\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dry tea leaves in a white cup with a blue rim\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9334.jpg?v=1615893157\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Brewed tea leaves in a white cup with a blue rim\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9338.jpg?v=1615893180\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Pale yellow tea in a white cup with a porcelain spoon\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/FA973ACF-D9EB-4590-8C61-80848285B16C.png?v=1615893253\"\u003e\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (in a bag)","offer_id":43880370733232,"sku":"w03cc","price":2400.0,"currency_code":"JPY","in_stock":true},{"title":"150g (50g x 3 bags)","offer_id":44932451205296,"sku":"w03cb","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":44932451238064,"sku":"w03cv","price":22800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3970-2.jpg?v=1787721646"},{"product_id":"s04","title":"Pu-erh Jasmine Pearl","description":"\u003cp\u003e\n    It is a rare jasmine tea that can only be made by us, as we stay in Yunnan for nearly two months every year to select teas according to our quality criteria.\n\u003c\/p\u003e\n\u003cp\u003e\n    Normally, jasmine tea is made of green tea. It has a strong jasmine flavor and a weak tea taste.\n\u003c\/p\u003e\n\u003cp\u003e\n    After trying many jasmine teas available in the market, we decided to produce our own jasmine tea using raw pu-erh tea. You might worry that raw pu-erh tea gives an odd flavor, like old furniture or a stale odor. This tea is totally different. On the first sip, you will enjoy an uplifting and refreshing jasmine bouquet, followed by a rich tea taste, a mellow drinking sensation, and a long-lasting aftertaste. This is not just an ordinary jasmine tea; it is a well-balanced jasmine tea in both taste and flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    We carefully selected the base tea from a natural farming garden, which uses no pesticides or fertilizers. Thus, the tea grows slowly and is rich in minerals and tea substances, which you can tell by the deep lingering finish down the throat.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/PJ9_480x480.jpg?v=1614962733\" alt=\"Jasmine Tea\" width=\"595\" height=\"385\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Why Use Pu-erh Tea for Jasmine Tea?\n\u003c\/h2\u003e\n\u003cp\u003e\n    The reason for making jasmine tea from raw pu-erh tea is to achieve a richness in taste that cannot be obtained with ordinary tea leaves. The strength of the richness is reflected in the lingering flavor, and you can feel the jasmine flavor travel deep down the throat.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0988-1.jpg\" alt=\"Jasmine Tea\" width=\"600\" height=\"400\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    The raw pu-erh tea used in this production is of such high quality that it could be part of HOJO's standard raw pu-erh tea lineup. This tea is grown entirely naturally, in a mountain about 12 hours by car from Lincang, near the Myanmar border. This area has limited infrastructure, no proper tar or cement roads, and you need a jeep or tractor to reach the producers in the Lahu villages. These areas have very little rain and very dry mountains, populated with tea trees planted by their ancestors hundreds of years ago. As a tradition of ethnic minorities, they do not use fertilizers or pesticides, and weeds growing around the tea trees are left unattended. They only remove the weeds once a year before the spring harvest, and then the weeds are left untouched until the next spring. According to them, this method of growing tea trees has been continued for over 1,000 years. With this method, tea trees grow very slowly and produce very few leaves, so the tea leaves contain a high concentration of minerals. The quality of these tea leaves is among the highest in China, but because it is located in the mountains, we obtained the tea leaves at a realistic price and made jasmine tea with a rich taste that is unachievable with ordinary tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0974-1.jpg\" alt=\"Jasmine Tea\" width=\"600\" height=\"400\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    The tea trees in the natural farming garden. Obviously, there are very few tea leaves on each tree.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0923-1.jpg\" alt=\"Jasmine Tea\" width=\"600\" height=\"400\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Jasmine Raw Pu-erh Tea Resembles White or Green Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    When you hear about jasmine raw pu-erh tea, you might think, \"Did you make jasmine tea with the brown-colored tea that tastes musty like old furniture?\" Many people associate pu-erh tea with dark-colored ripe pu-erh tea, which is made by microbial fermentation. Ripe pu-erh is a tea developed in the 1970s and has a history of about 40 years. On the other hand, raw pu-erh tea is dried under the sun after being heated in the same way as green tea, but for raw pu-erh tea, some remaining enzymes are activated during the sun-drying process, making it a semi-fermented tea. In other words, from the viewpoint of manufacturing methods, raw pu-erh is very close to white tea, green tea, or Taiwanese oolong tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_10941-1.jpg\" alt=\"Jasmine Tea\" width=\"600\" height=\"400\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    The tea leaves of raw pu-erh tea are green.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Enjoy the Lingering Sweetish Taste of Minerals Unavailable in Ordinary Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    In Yunnan, it is said that the higher the quality of tea, the softer the taste, and after drinking such tea, the warmer the body feels. Drinking pu-erh jasmine tea makes your face blush and your body warm rapidly. This is because the minerals aid in improving blood circulation throughout the body, including the face. Depending on the amount you drink, you may feel too relaxed and experience a \"tea drunk\" feeling, which is a feeling of tipsiness caused by lowering blood pressure and improving blood circulation.\n\u003c\/p\u003e\n\u003ch2\u003e\n    How is the Jasmine Flavor Achieved?\n\u003c\/h2\u003e\n\u003cp\u003e\n    The scenting process is conducted in Guangxi, the hub of jasmine flower plantations in China. Only fresh jasmine flowers of the right size are used, and the scenting is conducted repeatedly at night, at least five times, to produce the utmost quality of jasmine tea. Each time, fresh jasmine flowers are blended with the tea overnight to let the tea absorb the natural jasmine fragrance when the flowers bloom at night.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/jasmine03.jpg\" alt=\"Jasmine Tea\" width=\"316\" height=\"237\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/jasmine02.jpg\" alt=\"Jasmine Tea\" width=\"316\" height=\"237\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    With fresh jasmine flowers, the outcome of scented jasmine tea is totally different from commercial jasmine tea, which is perfumed with essential oil. The pu-erh jasmine pearl is scented with fresh jasmine flowers for many nights, so the jasmine flavor lasts for several brews. After brewing, the jasmine flavor still remains on the brewed leaf, unlike perfumed jasmine tea, where the flavor reduces drastically after the second brew.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/jasmine01_480x480.jpg?v=1615018250\" alt=\"Jasmine Tea\" width=\"480\" height=\"360\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    The tea in pearl shape is mixed with fresh jasmine flowers and proceeds for scenting overnight.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0278\/9235\/1065\/files\/Jasmine_02_480x480.jpg?v=1615018361\" alt=\"Jasmine Tea\" width=\"480\" height=\"360\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    The next morning, the jasmine flowers are sieved and separated from the tea, and the tea will be dried and kept for the next scenting with fresh jasmine flowers again.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":44932450549936,"sku":"s04ca","price":1300.0,"currency_code":"JPY","in_stock":true},{"title":"100g (in can)","offer_id":44932450582704,"sku":"s04cc","price":3900.0,"currency_code":"JPY","in_stock":true},{"title":"200g (large bag\/100g x 2 bags)","offer_id":44932450615472,"sku":"s04cb","price":7600.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [100g x 2 bags] x 3 bags)","offer_id":44932450648240,"sku":"s04cv","price":18700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_5267.jpg?v=1737905683"},{"product_id":"b61","title":"Lapsang Souchong Hua Xiang","description":"\u003cp\u003e\n    \u003cimg alt=\"Pile of dark twisted dried tea leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8795.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    This tea is different from the commonly known smoky Lapsang Souchong and has a fruity and floral flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    This product is sourced from pesticide-free tea gardens.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Lapsang Souchong with a Sweet Flavor of Tropical Fruits and No Smoky Flavor\n\u003c\/h2\u003e\n\u003cp\u003e\n    Lapsang Souchong is well known among tea enthusiasts as the world's oldest black tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Traditionally, Lapsang Souchong is dried using pine wood, giving it a distinctive smoky flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    On the other hand, there is a high-grade version of Lapsang Souchong with fruity and floral flavors. Our Lapsang Souchong Qi Zhong, Xiao Chi Gan, Fei Zi Xiao, and Hua Xiang fall into this category.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Orange tea in a white pitcher beside a dish of leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8803.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Some consider this fruity and floral style of Lapsang Souchong a more recent development.\n\u003c\/p\u003e\n\u003cp\u003e\n    However, others believe that this style has existed for a long time but was interrupted by the Cultural Revolution. Although the exact details are unclear, historical evidence suggests that the fruity style has a long history.\n\u003c\/p\u003e\n\u003cp\u003e\n    For example, Earl Grey was created by imitating Lapsang Souchong in the 1800s. If the Lapsang Souchong of that time had a smoky flavor, Earl Grey would not be as it is today.\n\u003c\/p\u003e\n\u003cp\u003e\n    Similarly, Keemun black tea was created in the 1800s by imitating the Lapsang Souchong production method, yet it has no smoky flavor — further supporting the idea that fruity, floral Lapsang Souchong has long existed.\n\u003c\/p\u003e\n\u003ch2\u003e\n    Black Tea Made from Seed-Grown Tea at High Altitudes\n\u003c\/h2\u003e\n\u003cp\u003e\n    Lapsang Souchong Hua Xiang, like Qi Zhong, is made from naturally cultivated seed-grown tea from Tong Mu Guan. Seed-grown tea refers to tea grown from seeds. Compared to cutting-grown tea, seed-grown tea develops a deep root system, allowing for better mineral absorption and producing a richer aftertaste.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Seed-grown tea plant with a long taproot beside a cutting-grown plant\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/R1043794-1.jpg\" width=\"630\"\u003e\u003cbr\u003e The plant on the right in the photo above is seed-grown tea, characterized by its long, straight taproot.\n\u003c\/div\u003e\n\u003cp\u003e\n    The tea garden is located at an altitude of 1100m, under almost the same conditions as the Qi Zhong we carry. However, Lapsang Souchong Hua Xiang has a slightly shorter fermentation time. Like Qi Zhong, the finished tea is roasted at a low temperature over a long period with charcoal, allowing it to mature and develop a floral flavor reminiscent of rose, along with fruity notes of peach, mango, and longan, and a hint of sweet potato.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Clear orange tea in a white cup\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8812-2.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"20g (small bag)","offer_id":44932438982832,"sku":"b61ca","price":2300.0,"currency_code":"JPY","in_stock":true},{"title":"50g (in can)","offer_id":44932439015600,"sku":"b61cc","price":5400.0,"currency_code":"JPY","in_stock":true},{"title":"150g (large bag\/50g x 3 bags)","offer_id":44932439048368,"sku":"b61cb","price":15900.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [50g x 3 bags] x 4 bags)","offer_id":44932439081136,"sku":"b61cv","price":51800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_8795-2.jpg?v=1737905534"},{"product_id":"w25","title":"Ancient White Tea ( Gushu Bai Cha )","description":"\u003cp\u003e\n    \u003cimg alt=\"Green and silvery tea leaves in a metal scoop\" class=\"alignleft size-full wp-image-7600\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4846-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Ancient White Tea (Gushu Baicha) is made from tea leaves plucked from old trees, using one bud and two to three leaves. It is a luxurious white tea that combines a floral flavor with a long, lingering aftertaste.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Metal bowl filled with tea leaves covered in fine white down\" class=\"alignleft size-full wp-image-7603\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4771-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tea from High-Altitude Old Trees\n\u003c\/h2\u003e\n\u003cp\u003e\n    Ancient White Tea is made from tea grown in sustainable, naturally cultivated gardens at an altitude of 2100–2200 meters in Zhenkang County, Lincang City. The tea leaves are sourced from a garden owned by a friend and fellow tea producer with whom we collaborate. Due to the high altitude, old tree age, and natural cultivation, the tea grows very slowly, and the first flush is not harvested until April. Slowly grown tea is rich in minerals and polyphenols, resulting in a deep aftertaste and a long finish.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Tea trees and grass in a garden with mountains behind\" class=\"alignleft size-full wp-image-7591\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3629.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Refreshing Citrus Flavor\n\u003c\/h2\u003e\n\u003cp\u003e\n    To bring out the best characteristics of Ancient White Tea, we pluck using one bud and 2–3 leaves rather than one bud and one leaf. Baihao Yinzhen (Silver Needle), made from a single bud, and Bai Mudan (White Peony), made from one bud and one leaf, both have a creamy texture due to their high amino acid content. In contrast, one bud and 2–3 leaves contain more polyphenols, resulting in a cleaner taste and a more pronounced floral flavor. Ancient White Tea has a refreshing citrus character and a clear, transparent taste.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Dry green and silvery tea leaves in a white bowl\" class=\"alignleft size-large wp-image-7602\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4870-2.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Hand holding a spoon in a white bowl of pale yellow tea\" class=\"alignleft size-large wp-image-7595\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4877.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Green and silvery tea leaves on a white dish\" class=\"alignleft size-full wp-image-7594\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4871.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Enhanced Flavor with Aging\n\u003c\/h2\u003e\n\u003cp\u003e\n    Teas with high polyphenol content are well suited for aging. In the case of white tea in particular, aging in an oxygen-free environment further enhances its flavor.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Pile of green and silvery tea leaves on a dark surface\" class=\"alignleft size-large wp-image-7597\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4851.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Non-Heat Processing of White Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    White tea is made without applying any heat, which preserves the enzymes in the tea leaves. After plucking, the leaves are spread on mats in a well-ventilated indoor space to slowly release moisture through withering. This dehydration stress activates the leaf enzymes, triggering a gentle fermentation. Unlike oolong and black tea, where heat is applied after withering to halt fermentation, white tea is continuously withered and simultaneously dried until fully dry.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Man spreading tea leaves by hand on a bamboo mat\" class=\"alignleft size-large wp-image-7593\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3944.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Bamboo tray filled with dry tea leaves covered in fine white down\" class=\"alignleft size-large wp-image-7592\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3985.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Ideal for Cold Brew Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    This tea is also excellent when cold brewed. As a guide, 5g of tea leaves can yield about 2 liters of cold brew. Simply soak the leaves in water and refrigerate for about half a day. Be sure to remove the leaves after brewing. Using water that has been boiled and cooled will further enhance the flavor and aroma. Stored in the refrigerator, it stays fresh for several days. Children love it too, so it is well worth trying.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (in a bag)","offer_id":43880369848496,"sku":"w25cc","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"150g (50g x 3 bags)","offer_id":44932438524080,"sku":"w25cb","price":5400.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":44932438556848,"sku":"w25cv","price":18700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_8415.jpg?v=1737905528"},{"product_id":"w30","title":"High Mountain White Tea","description":"\u003cp\u003e\n    \u003cimg alt=\"Dry white tea leaves in a stainless steel bowl\" class=\"alignleft size-full wp-image-8731\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8418.jpg?v=1641395076\" width=\"630\" height=\"420\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    High Mountain White Tea is a white tea made from one bud and two leaves plucked at an altitude of 2100m to 2300m. It has a soft taste and a refreshing flavor that reminds one of grass, perilla, honey, and peaches.\n\u003c\/p\u003e\n\u003cp\u003e\n    Since the tea garden is far from the village, the amount sourced is limited, making it a rare tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Large dry white tea leaves in a white cup\" class=\"alignleft size-full wp-image-8745\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/w30_03.jpg?v=1713923309\" width=\"630\" height=\"420\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tea Garden Untouched by Humans for Decades\n\u003c\/h2\u003e\n\u003cp\u003e\n    High Mountain White Tea is made from tea harvested from Bai Yan Shan in Zhenkang County, Lincang City, Yunnan Province, at an altitude of 2100m to 2300m, and nearby mountains. The tea trees are estimated to be 100 to 150 years old. The tea garden has been left unattended for decades, and the tea trees have become semi-wild. In China, such tea gardens are called \"wild tea gardens.\"\n    \u003cimg alt=\"Forested mountain ridges fading into haze\" class=\"alignleft size-full wp-image-8746\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/w30_02-1.jpg?v=1713923310\" width=\"630\" height=\"420\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2\u003e\n    Honey Fragrance Formed by Leafhoppers\n\u003c\/h2\u003e\n\u003cp\u003e\n    In addition to the high altitude, the characteristic of High Mountain White Tea is that it comes from tea gardens with plenty of sunshine. Tea from sunlit gardens has a very floral flavor. Moreover, sunlit tea gardens are prone to leafhoppers, resulting in many tea leaves that have been attacked by them.\n\u003c\/p\u003e\n\u003cp\u003e\n    When bitten by leafhoppers, the tea tries to resist by biosynthesizing a substance called terpenoid, which is equivalent to antibodies in humans.\n\u003c\/p\u003e\n\u003cp\u003e\n    When this substance is changed through fermentation and aging, it forms a honey fragrance similar to that found in Oriental Beauty. Even in its fresh state, High Mountain White Tea has a faint honey fragrance. Generally, the honey fragrance becomes more pronounced as fermentation and aging progress. It is expected that High Mountain White Tea will develop a clearer honey fragrance (muscatel flavor) after being aged in an anaerobic environment for several years.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\n    \u003ca href=\"\/en-en\/blogs\/blog\/posts-895\"\u003e\u003c\/a\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    High-Altitude Tea is High-Quality Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    When sourcing tea, we invariably prefer tea gardens at high altitudes. As you can imagine, the climate in high-altitude areas allows for strong sunlight and high temperatures during the day, while nights cool down rapidly. This results in vigorous photosynthesis during the day and minimal consumption activities at night, making the tea rich in components and giving it a more dense flavor and aroma.\n\u003c\/p\u003e\n\u003cp\u003e\n    Not just tea, but vegetables, wild plants, and fruits from high-altitude regions have an absolute advantage in quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Dry white tea leaves in a white cup on a patterned surface\" class=\"alignleft size-full wp-image-8737\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8435.jpg?v=1713923121\" width=\"630\" height=\"420\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A cup of pale tea beside a cup of brewed leaves\" class=\"alignleft size-full wp-image-8736\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8445.jpg?v=1713923123\" width=\"630\" height=\"420\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    High Mountain White Tea has a refreshing flavor reminiscent of perilla and herbs, with a hint of peach, and a sweet muscatel aftertaste. It features a smooth mouthfeel and a transparent flavor. In addition to brewing with hot water, we also recommend brewing with cold water. It might also be interesting to let some of the tea age for a long time without opening the package to bring out the muscatel flavor.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (in a bag)","offer_id":43880369815728,"sku":"w30cc","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"150g (50g x 3 bags)","offer_id":44932438458544,"sku":"w30cb","price":6200.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":44932438491312,"sku":"w30cv","price":20700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4110-2.jpg?v=1787720261"},{"product_id":"o102","title":"Phoenix Oolong Lao Cong Gong Xiang 2021","description":"\u003cp\u003e\n    This tea is sourced from Qixing'an Village (七星案村) at an altitude of approximately 900m. \n    Gong Xiang (貢香) is known for its exceptionally strong fragrance among various Phoenix Dan Cong varieties.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A heap of dark, twisted dry oolong leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_8692.jpg?v=1737905518\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    The name \"Gong Xiang\" conveys the idea of a tea that stands out with its bright and prominent flavor. \n    Upon sipping, it releases a strong top note that flows from the mouth to the nose, followed by a long-lasting lingering fragrance.\n\u003c\/p\u003e\n\u003cp\u003e\n    Through a low-temperature charcoal roasting process, this tea achieves a refreshing Qing Xiang (清香) aroma. \n    It carries berry-like fragrances reminiscent of raspberry, cherry, mulberry, and strawberry, \n    combined with the fresh floral scent of ginger blossoms.\n\u003c\/p\u003e\n\u003cp\u003e\n    Being an \"Lao Cong\" (老欉) tea harvested from old trees, this is a premium-grade tea. \n    It commands a higher price but offers exceptional flavor and aftertaste.\n\u003c\/p\u003e\n\u003ch2\u003e\n    What is Lao Cong in Phoenix Dan Cong?\n\u003c\/h2\u003e\n\u003cp\u003e\n    In the context of Phoenix Dan Cong, Lao Cong refers to tea made from older tea trees. However, there is no strict definition of what qualifies as \n    Lao Cong, as the age criteria vary by cultivar and producer. Generally, older trees grow more slowly than younger ones, resulting in a longer-lasting \n    aftertaste and deeper complexity, making Lao Cong teas some of the most sought-after and high-end selections in Phoenix Dan Cong.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"Tea trees beside a path in a misty tea garden\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4014.jpg\" width=\"680\" height=\"453\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333; \/* Invert background color on hover *\/\n    color: #f0f0e0; \/* Invert text color on hover *\/\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3); \/* Add depth with a stronger shadow *\/\n    transform: translateY(-5px); \/* Slightly lift on hover *\/\n    text-decoration: none;\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932437803184,"sku":"o102ca","price":2500.0,"currency_code":"JPY","in_stock":false},{"title":"40g (in can)","offer_id":44932437835952,"sku":"o102cc","price":6300.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932437868720,"sku":"o102cb","price":18400.0,"currency_code":"JPY","in_stock":false},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932437901488,"sku":"o102cv","price":45000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/IMG_8692.jpg?v=1737905518"},{"product_id":"o112","title":"Phoenix Oolong Lao Cong Gui Hua Xiang Single Tree 2022","description":"\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A heap of dark, twisted dry oolong leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o112c_001.jpg?v=1737905511\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Phoenix Dan Cong Lao Cong Gui Hua Xiang Danzhu (桂花香單株) is harvested from a 250-year-old single tree in Touya Village (頭埡村), situated at an altitude of 1000m.\n\u003c\/p\u003e\n\u003cp\u003e\n    \"Gui Hua Xiang\" (桂花香) refers to the fragrance of osmanthus flowers. Osmanthus-scented oolong teas are highly popular, with both China and Taiwan producing teas known as Gui Hua Oolong. However, these teas are typically infused with osmanthus aroma rather than naturally possessing it.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"Dark dry tea leaves piled in a stainless steel bowl\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o112c_002.jpg?v=1737905512\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In reality, many Phoenix Dan Cong teas labeled as Gui Hua Xiang have been artificially scented. Teas with added fragrance exhibit an intense osmanthus scent in their dry leaves. During sourcing trips in the region, artificially scented versions of Gui Hua Xiang are frequently encountered.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A tea tree with fresh green leaves growing on a slope\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o112_002.jpg?v=1737905512\" width=\"630\" height=\"473\"\u003e\n    \u003cfigcaption\u003e\n        The single tea tree of Phoenix Dan Cong Lao Cong Gui Hua Xiang Danzhu\n    \u003c\/figcaption\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A tall tea tree with bright green new growth\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o112_003.jpg?v=1737905512\" width=\"630\" height=\"840\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    However, this tea is not artificially infused with osmanthus aroma. Instead, its natural cultivar characteristics and fermentation process produce an authentic osmanthus-like fragrance, making it an exceptionally rare tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Having tasted multiple Phoenix Dan Cong Gui Hua Xiang teas in the past, most failed to exhibit a noticeable osmanthus flavor. In most cases, the fragrance was so subtle that it required deliberate effort to detect.\n\u003c\/p\u003e\n\u003cp\u003e\n    This particular tea possesses a remarkably strong osmanthus fragrance, which genuinely astonished me upon first tasting. As a single-tree tea, it is quite expensive, but it provides an unparalleled opportunity to experience the authentic Gui Hua Xiang profile.\n\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333; \/* Invert background color on hover *\/\n    color: #f0f0e0; \/* Invert text color on hover *\/\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3); \/* Add depth with a stronger shadow *\/\n    transform: translateY(-5px); \/* Slightly lift on hover *\/\n    text-decoration: none;\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932437377200,"sku":"o112ca","price":6300.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932437409968,"sku":"o112cc","price":16000.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932437442736,"sku":"o112cb","price":47500.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932437475504,"sku":"o112cv","price":115000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o112c_001.jpg?v=1737905511"},{"product_id":"d161","title":"Tang Jia Raw Pu-erh Tea 2022","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Unique Characteristics of 2020 and 2021 Harvests\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Tang Jia Raw Pu-erh Tea has a well-balanced taste with a moderate body and a long aftertaste. The 2020 harvest has a creamier and smoother mouthfeel, while the 2021 harvest offers a longer aftertaste and a sharp, transparent taste.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    When thinking of Pu-erh tea, many may imagine a tea with a brown liquor and the flavor of dried mushrooms or dried fruits. However, that type of tea is Ripe Pu-erh tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Raw Pu-erh tea is fruity and delicate, much like freshly made white wine. It has no bitterness or astringency, making it very popular with children.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003ca href=\"..\/pages\/about-raw-pu-erh\" style=\"color: #fff;\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-bottom: 20px;\"\u003e\n    \u003ca href=\"..\/pages\/about-raw-pu-erh\" style=\"color: #fff;\" target=\"_blank\"\u003eDifference Between Raw and Ripe Pu-erh Tea \u0026gt;\u003c\/a\u003e\n\u003c\/div\u003e\n\u003ca href=\"..\/pages\/about-raw-pu-erh\" style=\"color: #fff;\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n    \u003cp\u003e\n        Tang Jia Raw Pu-erh Tea is made from spring tea harvested from tea gardens at an altitude of 2000–2100 meters in the western part of Lincang City, Yunnan Province. The name \"Tang Jia\" comes from the family name \"Tang,\" who own the tea garden. Despite having many old trees that anyone would envy, the Tang family's tea garden was left unattended for about 30 years until 2018, without any tea being plucked.\n    \u003c\/p\u003e\n    \u003ch2\u003e\n        Ancient Tea Garden Left Unattended for 30 Years Due to Family Circumstances\n    \u003c\/h2\u003e\n    \u003cp\u003e\n        The Tang family used to be tea farmers, but after the current head of the family inherited the property, they switched to raising cattle and goats. The high-quality meat of cattle and goats grazed on wild mountain grass in the high-altitude areas of Lincang fetches high prices. Even pen-raised cattle sell for around 10,000 yuan (approximately 150,000 yen) per head, and free-range cattle command even higher prices, making livestock farming a coveted occupation in the village. Consequently, many tea garden owners, like the Tang family, have switched to livestock farming.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        \u003cimg alt=\"Person herding cattle and goats along a dirt path\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3084.jpg\" class=\"alignleft size-full wp-image-7724\" width=\"630\" loading=\"lazy\"\u003e\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Initially, the Tang family expected his wife to be involved in tea production while Mr. Tang (pictured above) managed the livestock. However, since the livestock farming provided sufficient income, his wife had little interest in working the tea garden. As a result, the garden was left unattended for years, creating tension within the family — particularly with the mother-in-law — and ultimately leading to their divorce a few years ago.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        \u003cimg alt=\"People walking with cattle up a rocky red-soil slope\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_8771.jpg\" class=\"alignleft size-full wp-image-7730\" width=\"630\" loading=\"lazy\"\u003e\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Me attempting to touch a goat kid.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Now in his 50s, Mr. Tang remarried after his first wife left. His new wife is a refugee from Kokang, Myanmar.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Kokang was a region of intense civil conflict, with fighter jets and mortar shells flying overhead until just a few years ago. The western part of Lincang is only about 50 kilometers from Myanmar, and accepting refugees from there is common. In counties like Zhenkang and Yongde, it is not unusual for locals to marry people from Myanmar.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        \u003cimg alt=\"Smiling woman in a striped top standing among tea bushes\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0111.jpg\" class=\"alignleft size-large wp-image-7728\" width=\"630\" loading=\"lazy\"\u003e\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Mr. Tang's new wife from Myanmar (pictured above) is an incredibly hard worker. Within less than six months, she transformed the completely overgrown garden into a pluckable state by clearing the underbrush and cutting down small trees. Her extraordinary work ethic made her famous in the village, and the tea garden became known as \"the ancient tea garden of the Myanmar wife.\"\n    \u003c\/p\u003e\n    \u003cp\u003e\n        In 2018, I attempted to source Tang Jia's tea, but due to its popularity I could only secure a small amount of the raw tea leaves. In 2019, I decided to rent the Tang family's tea garden. Fortunately, the tea producer I collaborate with is a relative of the Tang family, which allowed me to arrange the rental fee through the producer and secure a one-year lease.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Following local custom, when renting a tea garden you pay the rental fee upfront and also pay the Myanmar wife a fair rate for plucking the tea. This arrangement provides the Tang family with additional income from the rental fee.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        \u003cimg alt=\"Hillside tea garden covered in bright green tea bushes\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_2838-2.jpg\" class=\"alignleft size-large wp-image-7726\" width=\"630\" loading=\"lazy\"\u003e\n    \u003c\/p\u003e\n    \u003cp\u003e\n        The Tang family's tea garden after clearing the overgrowth.\n    \u003c\/p\u003e\n    \u003ch2\u003e\n        Slowly Grown Tea Trees\n    \u003c\/h2\u003e\n    \u003cp\u003e\n        Interestingly, even tea trees that have thrived for hundreds of years can suddenly become weak and die if fertilized. Farmers with this knowledge avoid using any fertilizers to prevent weakening the trees. The Tang family has\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Focus on Sourcing Naturally Cultivated Tea\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A woman in a yellow jacket reaching into a tea tree to pluck leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1207_417cac31-feef-474b-8429-501636b4b2b6.jpg?v=1727852439\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Since 2010, we have been visiting Yunnan Province every spring. Over the years, we have built connections with many famous tea regions. However, our focus is not on a region's fame, but on teas with transparency and a long-lasting aftertaste. To achieve this, we seek out remote mountain villages and select tea gardens with ancient tea trees, high altitudes, and no fertilizers, sourcing through channels off the beaten path. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 30px; margin-bottom: 30px; color: #0000ff;\"\u003e\n    \u003ca href=\"\/en-en\/pages\/aftertaste\" style=\"color: #0000ff;\"\u003eBeyond Fame: In Pursuit of Teas with a Long-Lasting Aftertaste\u003cspan style=\"color: #0000ff;\"\u003e\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan, teas claiming to originate from famous regions are produced across thousands of locations using leaves sourced from elsewhere, and can be found everywhere — from airports and convenience stores to supermarkets.\n\u003c\/p\u003e\n\u003cp\u003e\n    What makes the situation more complex is a well-known phenomenon among local sourcing professionals: teas made from leaves grown in remote, lesser-known areas often surpass the genuine articles in quality. This is especially common with Pu-erh teas from Lincang. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"\/en-en\/pages\/famous_area\" style=\"color: #0000ff;\"\u003eFamous Tea Regions Where Imitation Is the Norm\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan Province, there are long-established brands such as Dayi and Zhongcha. These brands are highly regarded because teas produced before 1990 are considered exceptionally valuable.\n\u003c\/p\u003e\n\u003cp\u003e\n    Why are those older teas so special? Many assume it is simply due to long aging, but the real reason is that the tea leaves used at that time were naturally grown without fertilizers, giving them inherently superior quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    This means that even if today's teas are aged for just as long, they will not reach the same level. For more information, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"\/en-en\/pages\/pu-erh_brand\" style=\"color: #0000ff;\"\u003eChanges in the Quality of Famous Tea Brands: Then and Now\u003c\/a\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag\/small portion of cake)","offer_id":44932435509424,"sku":"d161ca","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"200g (cake)","offer_id":44932435542192,"sku":"d161cc","price":7600.0,"currency_code":"JPY","in_stock":true},{"title":"1,000g value pack (5 pieces of cake)","offer_id":44932435574960,"sku":"d161cv","price":26800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4140-1_380bf309-426a-475c-8594-1ea5b182134f.jpg?v=1788163472"},{"product_id":"o140","title":"Phoenix Oolong Lao Cong Cao Lan Xiang 2022","description":"\u003cp\u003e\n    This tea is sourced from Fengxi Kengbian Village (鳳溪坑邊村), located in the central region of the Wudong Mountain Range (烏崠山脈中部), at an altitude of approximately 700m. It is harvested from 70-year-old Lao Cong (老欉) tea trees.\u003cbr\u003e\n    While its altitude and tree age are relatively modest, this tea boasts an exceptionally strong fragrance, making it one of the most popular selections at our store.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A heap of dark, twisted dry oolong leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/products\/o112c_001.jpg?v=1737905511\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Cao Lan Xiang (草蘭香) belongs to the Zhi Lan Xiang (芝蘭香) category, known for its orchid-like floral fragrance. This Phoenix Dan Cong tea exhibits an elegant aroma reminiscent of magnolia, subtle jasmine, and a delicate melon-like nuance. It also carries the hallmark characteristics of Lao Cong, with a long-lasting aftertaste and a deep, lingering finish that seems to sink into the core of the body.\n\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333; \/* Invert background color on hover *\/\n    color: #f0f0e0; \/* Invert text color on hover *\/\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3); \/* Add depth with a stronger shadow *\/\n    transform: translateY(-5px); \/* Slightly lift on hover *\/\n    text-decoration: none;\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932434526384,"sku":"o140ca","price":2100.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932434559152,"sku":"o140cc","price":5400.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932434591920,"sku":"o140cb","price":15700.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932434624688,"sku":"o140cv","price":38900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o140.jpg?v=1737905475"},{"product_id":"o174","title":"Phoenix Oolong Lao Cong Jiang Mu Xiang 2025","description":"\u003cp\u003eJiang Mu Xiang is a line that belongs to the Jiang Hua Xiang group, one of the representative aroma types of Phoenix Oolong. This tea is made in Gui Zhu Hu Village in Wu Dong Shan, at an altitude of 1200m. As the name Lao Cong suggests, it uses leaves harvested from 80-year-old trees, and the character of old trees shows clearly in its quality. The flavor is highly concentrated and the aftertaste is rich, with a sweetness that spreads in the mouth and a flavor that lasts a long time.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eJiang Mu Xiang has a very distinctive flavor even among Phoenix Oolong, and it is one of the most popular teas in our shop.\u003c\/p\u003e \u003cp\u003e\u003cimg loading=\"lazy\" class=\"alignnone size-full wp-image-10693\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4243.jpg\" alt=\"Dark twisted dried oolong leaves on a white background\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e \u003cp\u003e\"Jiang Mu\" means old ginger, and the name comes from the sharp, ginger-like aroma in the top note. However, when you actually drink this tea, you can clearly sense a bright flavor reminiscent of raspberry, with a distinctive galangal-like top note layered over it. The combination of the bright raspberry flavor and the distinctive galangal note creates a highly individual flavor.\u003c\/p\u003e \u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4233.jpg?v=1788155239\" alt=\"Fine dark twisted dry tea leaves piled in a bowl\"\u003e\u003c\/p\u003e \u003cp\u003eGalangal is a fresh spice similar to ginger, used in Thai dishes such as tom yum soup. It is also closely tied to the food culture of Chaozhou. In Chaozhou, kway teow, a rice noodle dish with beef or pork, is a kind of soul food, and beef kway teow is served with freshly grated galangal as a condiment. For this reason, galangal is a very familiar spice to the people of Chaozhou, and this aromatic character is probably one reason why Jiang Mu Xiang is so popular there.\u003c\/p\u003e \u003cp\u003eAmong the many aroma types of Phoenix Oolong, it has a character as easy to recognize as Mi Lan Xiang.\u003c\/p\u003e \u003cp\u003eTo bring out the quality of the leaves, the tea was carefully charcoal-roasted at a low temperature, resulting in a fresh, Qing Xiang (light-roast) style flavor. It is an excellent tea, with a fine balance between the quality of the leaves and the skill of the processing.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932434395312,"sku":"o174ca","price":2300.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932434428080,"sku":"o174cc","price":5900.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932434460848,"sku":"o174cb","price":17500.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932434493616,"sku":"o174cv","price":42800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o139.jpg?v=1737905475"},{"product_id":"o145","title":"Phoenix Oolong Lao Cong Jiang Hua Xiang 2022","description":"\u003cp\u003e\n    This tea is made from tea trees approximately 60 years old, located at an altitude of 1200m in Guizhu Lake Village, Wudong Mountain Range, near Tianchi.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A tall multi-trunk tea tree among green plants\" height=\"840\" width=\"630\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4885.jpg?v=1737905472\" class=\"alignleft size-full wp-image-9691\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Lao Cong Jiang Hua Xiang 2022 tea trees\n\u003c\/p\u003e\n\u003cp\u003e\n    Among Phoenix Dan Cong teas, Mi Lan Xiang is a well-known representative of strongly aromatic teas. Similarly, Jiang Hua Xiang is another tea with a very strong flavor, although its aroma type is entirely different. Jiang Hua Xiang features a vibrant top note with a pleasant spiciness, giving it an exceptionally floral fragrance.\u003cbr\u003e\u003cimg alt=\"A heap of dark twisted dry oolong leaves with yellow-green edges\" height=\"420\" width=\"630\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o145_2023_01.jpg?v=1737905472\" class=\"alignleft size-full wp-image-9681\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    When describing the fragrance of Jiang Hua Xiang, it is often referred to locally as resembling the scent of ginger flowers. While ginger flower fragrance is rarely experienced in Japan, encountering it during trips to Taiwan or China reveals just how strikingly similar it is to Jiang Hua Xiang. For a more familiar comparison, the fragrance is akin to narcissus or lily flowers. Additionally, it carries notes reminiscent of stone fruits such as plums or nectarines.\n\u003c\/p\u003e\n\u003cp\u003e\n    True to its Lao Cong name, the tea stands out for its exceptional material quality when brewed. It has a long-lasting aftertaste with a sweet finish and lingering fragrance in the throat. The texture is extraordinarily soft and smooth.\n\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932434133168,"sku":"o145ca","price":2500.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932434165936,"sku":"o145cc","price":6300.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932434198704,"sku":"o145cb","price":18400.0,"currency_code":"JPY","in_stock":false},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932434231472,"sku":"o145cv","price":45100.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o145_2023_01.jpg?v=1737905472"},{"product_id":"o132","title":"Phoenix Oolong Lao Cong Gong Xiang 2022","description":"\u003cp\u003e\n    Gong Xiang (貢香) is a unique cultivar that does not belong to any of the ten major aroma types of Phoenix Dan Cong. It is one of the most intensely aromatic varieties, often leaving a striking impression on first-time drinkers.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"A heap of dark twisted dry oolong leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0029.jpg?v=1737905467\" width=\"630\" height=\"420\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    This tea is harvested from 70-year-old Lao Cong (老欉) tea trees grown in an organic tea garden located in Nankeng Village (南坑村), approximately 800m above sea level in the southern mountainous region of Fenghuang Town (鳳凰鎮).\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"Tea trees on a slope beside a large rock\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/1_fc22390b-0778-4d59-90d0-099705186d63.jpg?v=1791045276\" width=\"630\" height=\"473\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    As tea trees age, their growth rate slows down, which enhances the depth and length of their aftertaste. Older trees also produce tea with a more pronounced aftertaste and extended steeping potential, making them highly valued.\n\u003c\/p\u003e\n\u003cp\u003e\n    Among Phoenix Dan Cong varieties, Gong Xiang is known for its vibrant and intense fragrance. It prominently features berry-like flavors, reminiscent of strawberries, raspberries, and wild berries. When brewed correctly, it also exudes floral notes akin to narcissus, ginger lily, and lily flowers.\n\u003c\/p\u003e\n\u003ch2\u003e\n    What is Lao Cong in Phoenix Dan Cong?\n\u003c\/h2\u003e\n\u003cp\u003e\n    In Phoenix Dan Cong, Lao Cong refers to tea produced from older tea trees. However, there is no strict definition of what qualifies as Lao Cong, as age criteria vary by cultivar and producer. Generally, older trees grow more slowly than younger ones, resulting in a longer-lasting aftertaste and deeper complexity, making Lao Cong teas among the most sought-after and high-end selections in Phoenix Dan Cong.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n    \u003cimg alt=\"Tea trees beside a path in a misty tea garden\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4014.jpg\" width=\"680\" height=\"453\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333;\n    color: #f0f0e0;\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3);\n    transform: translateY(-5px);\n    text-decoration: none;\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932433608880,"sku":"o132ca","price":2700.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932433641648,"sku":"o132cc","price":7000.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932433674416,"sku":"o132cb","price":20700.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932433707184,"sku":"o132cv","price":50500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_0029.jpg?v=1737905467"},{"product_id":"o129","title":"Phoenix Oolong Lao Cong Ba Xian Wang 2022","description":"\u003cp\u003e\n    Ba Xian is arguably one of the most popular Phoenix Dan Cong teas in its hometown of Chaozhou. Particularly in recent years, its popularity has surged. However, due to its rarity and limited production, Ba Xian commands high prices in the market, making it increasingly difficult to obtain each year.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A heap of dark, thin twisted dry oolong leaves on a white background\" sizes=\"(max-width: 630px) 100vw, 630px\" height=\"420\" width=\"630\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o129_001.jpg?v=1713923251\" class=\"alignleft size-full wp-image-9461\" loading=\"lazy\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Among producers in Fenghuang Town, when a tea of truly exceptional quality is created, it is proudly labeled as their special offering, called \"Ba Xian Wang\" (King of Ba Xian). This designation is a testament to the producer's confidence and is often associated with competition-grade teas.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Dense tea bushes on a misty hillside\" sizes=\"(max-width: 630px) 100vw, 630px\" height=\"473\" width=\"630\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/8_2c134020-903b-4cae-9fce-0450c6863421.jpg?v=1791045276\" class=\"alignleft size-full wp-image-9460\" loading=\"lazy\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    According to a tale from Fenghuang Town, about 70-80 years ago, a farmer in Fenghuang discovered a tea tree with a unique flavor in a place called Quzailiao. Impressed by its flavor, he decided to propagate it through cuttings and planted many saplings on the mountains behind Yahu Village. However, the survival rate of these trees was unexpectedly low, and only eight trees survived across the entire mountain. Because of this, the farmer named the variety \"Ba Xian\" (Eight Immortals). The original mother tree has long since perished, and it is said that only two to three of the original eight trees remain today.\n\u003c\/p\u003e\n\u003cp\u003e\n    In recent years, advancements in grafting techniques have encouraged farmers to graft Ba Xian onto older tea trees. Yet, even with grafting, the survival rate of this variety remains extremely low, particularly when grafted onto century-old trees. As a result, existing Ba Xian trees with over 100 years of history are exceptionally rare. Additionally, Ba Xian trees have a characteristic sparse and elongated shape, making them difficult to cultivate as single-tree teas compared to other tea varieties that grow densely in fan shapes.\n\u003c\/p\u003e\n\u003cp\u003e\n    This product is harvested from tea trees approximately 100 years old, located at an altitude of 1200m in Guizhu Lake Village, Wudong Mountain. These trees were grafted onto seed-grown old tea trees over eight years ago, achieving a quality level comparable to the rootstock. The tea offers a profoundly long aftertaste and an impressively soft texture, creating an impression reminiscent of tea made from centuries-old trees. Likely, the exceptional quality of this tea is a result of the ideal combination of Ba Xian's unique traits, altitude, and soil conditions.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Pale golden tea in a white cup on a metal surface\" sizes=\"(max-width: 630px) 100vw, 630px\" height=\"420\" width=\"630\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o129_002.jpg?v=1737905464\" class=\"alignleft size-full wp-image-9462\" loading=\"lazy\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Ba Xian belongs to the Zhi Lan Xiang aroma type and is known for its robust top notes. The flavor evokes mangoes, lilies, honeysuckle, and flowers of plants in the ginger family, accompanied by a rich scent of frankincense.\n\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932433346736,"sku":"o129ca","price":11900.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932433379504,"sku":"o129cc","price":31300.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932433412272,"sku":"o129cb","price":92900.0,"currency_code":"JPY","in_stock":false},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932433445040,"sku":"o129cv","price":225500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o129_001-2.jpg?v=1737905464"},{"product_id":"o118","title":"Phoenix Oolong Jiang Hua Xiang Single Tree 2021","description":"\u003ch2\u003eWhat is Jiang Hua Xiang (姜花香)?\u003c\/h2\u003e\n\u003cp\u003eThis tea is made from a single 200-year-old tree in Touya Village (头垭村) at an altitude of 1000m. The name \"Jiang Hua Xiang\" comes from its resemblance to the fragrance of ginger flowers. While ginger flowers are not commonly seen in Japan, their scent is familiar in Taiwan, Southeast Asia, and China. The tea has a floral profile akin to narcissus, lily, false acacia, and honeysuckle. Additionally, it exhibits a subtle lychee-like note similar to Mi Lan Xiang.\u003c\/p\u003e\n\u003cp\u003eDue to the high altitude and the advanced age of the tree, the tea grows very slowly. This results in a dense and rich liquor that permeates the body, offering a deep and lingering aftertaste.\u003c\/p\u003e\n\u003cp\u003e\n    \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o118_04.jpg\" rel=\"lightbox[2021 Dan Zhu]\" title=\"Phoenix Dan Cong Lao Cong Jiang Hua Xiang Dan Zhu 2021 Tea Tree\"\u003e\n        \u003cimg alt=\"Spreading tea tree on a slope covered with fallen leaves\" border=\"0\" height=\"316\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o118_04.jpg\" width=\"240\"\u003e\n    \u003c\/a\u003e\n\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003cp\u003eSingle tree tea (Dan Zhu Cha), as the name suggests, is harvested from a single tree.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333; \/* Invert background color on hover *\/\n    color: #f0f0e0; \/* Invert text color on hover *\/\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3); \/* Add depth with a stronger shadow *\/\n    transform: translateY(-5px); \/* Slightly lift on hover *\/\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":44932430397616,"sku":"o118ca","price":5300.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":44932430430384,"sku":"o118cc","price":13800.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":44932430463152,"sku":"o118cb","price":40800.0,"currency_code":"JPY","in_stock":false},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":44932430495920,"sku":"o118cv","price":99400.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o118_01_39690a82-40b9-4906-9723-8b187c55edd7.jpg?v=1737905424"},{"product_id":"d149","title":"High Mountain Purple Tea 2024 No.2","description":"\u003cp\u003e\n    This tea is harvested from a mountainous region in Lincang, Yunnan Province, located just tens of kilometers from the Myanmar border, at an altitude of 2100 meters. It has a notably strong body, and when tasted, the peachy flavor gently spreads in the mouth, leaving a lingering sweetness.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cp\u003e\n    High Mountain Purple Tea is harvested from a mountainous region in Lincang, Yunnan Province, located just tens of kilometers from the Myanmar border, at an altitude of 2100 meters.\n\u003c\/p\u003e\n\u003cp\u003e\n    These areas are home to villages of ethnic minorities, where purple tea has been made for over 100 years. Locals have been drinking it, just like regular tea, for generations.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A tea branch with young yellow-green shoots and leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3077-2.jpg?v=1615643435\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A person in a hat standing among tea trees\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3079.jpg?v=1615643457\"\u003e\u003cbr\u003eHigh Mountain Purple Tea Tree\n\u003c\/p\u003e\n\u003cp\u003e\n    According to local ethnic minorities, purple tea originates from wild tea plants, and the name comes from the purple coloration of the stems and other parts of the tea plant.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A heap of freshly plucked green tea leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/04C2FEDB-4703-43AF-B723-5493583BB566.png?v=1615643537\"\u003e\u003cbr\u003eAs shown in the picture above, not all tea stems are purple.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Heaped freshly plucked tea leaves with reddish stems\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/282B9570-A31A-4C27-8B1E-A721B5B7BF0F.png?v=1615643738\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Freshly plucked tea shoots and stems on an open palm\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/4D9E3840-070B-4B38-9BC0-E23B48320A4C.png?v=1615643763\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    Another characteristic is that when processed, the tea leaves change to a deep indigo color. Therefore, the name \"purple tea\" may also refer to the color of the tea leaves after processing.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Dark tea leaves spread on a woven bamboo mat\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/B6EF8032-BA28-468A-8C31-9CE21975AB86.png?v=1615643852\"\u003e\u003cbr\u003eThe picture above shows mao-cha before sorting.\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    A Tea Loved by Enthusiasts for Its Strong Body\n\u003c\/h2\u003e\n\u003cp\u003e\n    High Mountain Purple Tea has two main characteristics.\n\u003c\/p\u003e\n\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        Characteristics of High Mountain Purple Tea\n    \u003c\/p\u003e\n    \u003col\u003e\n        \u003cli\u003eStrong body\u003c\/li\u003e\n        \u003cli\u003eHoney and perilla-like flavor developed through aging\u003c\/li\u003e\n    \u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    When you taste High Mountain Purple Tea, the flavor spreads across your mouth. This is the tea's most notable feature: its strong body, with flavors gently spreading, leaving a sweet aftertaste in your mouth.\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Honey Flavor Developed Through Aging\n\u003c\/h2\u003e\n\u003cp\u003e\n    High Mountain Purple Tea has a sweet flavor reminiscent of perilla, peaches, and honey. Because the flavor is very strong, it is easy to recommend to beginners of raw pu-erh tea.\n\u003c\/p\u003e\n\u003cp\u003e\n    Furthermore, through aging, the flavor becomes richer, and you can enjoy sweet scents like dried fruits, canned fruit, or brown sugar.\n\u003c\/p\u003e\n\u003cp\u003e\n    For aging, please store the tea unopened (in an oxygen-free environment) in a room with as high a temperature as possible. The lack of oxygen will allow the tea to age ideally.\n\u003c\/p\u003e\n\u003cp\u003e\n    Although aging is an oxidation reaction, oxidation can progress even without oxygen (the exchange of electrons between substances is also part of the oxidation process).\n\u003c\/p\u003e\n\u003cp style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-bottom: 20px;\"\u003e\n    \u003ca href=\"..\/pages\/about-aging\" style=\"color: #fff;\" target=\"_blank\"\u003eAbout Tea Aging \u0026gt;\u003c\/a\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Round dark tea cake resting on crumpled paper\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4715.jpg?v=1615643950\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    High Mountain Purple Tea is Different from Purple Silk Tea\n\u003c\/h2\u003e\n\u003cp\u003e\n    Purple Tea is often confused with the purple tea discovered in 1985 in Nannuo Mountain in southern Yunnan. However, the purple tea from Nannuo Mountain has a purple appearance and a strong astringency, making it unsuitable for drinking.\n\u003c\/p\u003e\n\u003cp\u003e\n    After some cultivation, a variety known as Zǐ Sī Chá (紫絹茶) was created, which is more suitable for drinking. However, Zǐ Sī Chá has a short history, and it has only been sold recently. Most of the tea trees are grown in tea gardens that follow modern agricultural practices.\n\u003c\/p\u003e\n\u003cp\u003e\n    In the high mountain areas of Lincang, Yunnan Province, there are purple tea trees that are over 100 years old, and this tea has been part of local life for generations, long before the discovery of purple tea in Nannuo Mountain in 1985.\n\u003c\/p\u003e\n\u003cp\u003e\n    The appearance of High Mountain Purple Tea is very similar to regular tea, with the exception that sometimes the stems are purple. Therefore, it seems likely that High Mountain Purple Tea is a subspecies of Camellia sinensis.\n\u003c\/p\u003e\n\u003cp\u003e\n    In terms of flavor, it does not have a particularly astringent taste, and is a smooth and drinkable tea.\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Round dark tea cakes lined up on wooden racks\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3573.jpg?v=1615643999\"\u003e\n\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"Pale golden tea in a white bowl with a spoon\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4729.jpg?v=1615644016\"\u003e\n\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Focus on Sourcing Naturally Cultivated Tea\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A woman in a yellow jacket reaching into a tea tree to pluck leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1207_417cac31-feef-474b-8429-501636b4b2b6.jpg?v=1727852439\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Since 2010, we have been visiting Yunnan Province every spring. Over the years, we have built connections with many famous tea regions. However, our focus is not on a region's fame, but rather on tea with transparency and a long-lasting aftertaste. To achieve this, we focus on remote mountain villages, selecting tea gardens with ancient tea tree, high altitudes, and no fertilizers, sourcing through unique logistics channels. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 30px; margin-bottom: 30px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/aftertaste\" style=\"color: #0000ff;\"\u003eBeyond Fame: In Pursuit of Teas with a Long-Lasting Aftertaste\u003cspan style=\"color: #0000ff;\"\u003e\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan, teas claiming to be from famous regions are produced in thousands of locations, using leaves from other areas, and can be found everywhere—from airports and convenience stores to supermarkets.\n\u003c\/p\u003e\n\u003cp\u003e\n    What complicates matters is the surprising phenomenon where imitation teas made from leaves in remote areas are of higher quality than the genuine articles. This is especially common with Pu-erh teas from Lincang, and it is a well-known fact among professionals involved in sourcing locally. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/famous_area\" style=\"color: #0000ff;\"\u003eFamous Tea Regions Where Imitation Is the Norm\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan Province, there are long-established brands like Dayi and Zhongcha. These brands are renowned because their teas produced before 1990 are highly valued.\n\u003c\/p\u003e\n\u003cp\u003e\n    So, why are these older teas considered special? Many people assume it's due to long aging, but in reality, the tea leaves used at that time were naturally grown without fertilizers, resulting in their superior quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    Therefore, even if current teas are aged for a long time, they will not reach the same quality. For more information, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/pu-erh_brand\" style=\"color: #0000ff;\"\u003eChanges in the Quality of Famous Tea Brands: Then and Now\u003c\/a\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag\/small portion of cake)","offer_id":44932429086896,"sku":"d149ca","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"200g (cake)","offer_id":44932429119664,"sku":"d149cc","price":7300.0,"currency_code":"JPY","in_stock":true},{"title":"1,000g value pack (5 pieces of cake)","offer_id":44932429152432,"sku":"d149cv","price":29400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_5226_bf8ecf5a-d4f6-4920-8f97-f73811188c34.jpg?v=1737905404"},{"product_id":"d156","title":"Mang Fei Ripe Pu-erh Tea 2023","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n        \u003cp\u003e\n            Mang Fei is a place name transliterated from an ethnic minority language rather than originating from standard Chinese pronunciation. The pronunciation \"Mang Fei\" preserves its indigenous phonetic characteristics.\n        \u003c\/p\u003e\n        \u003cp\u003e\n            Mang Fei is situated in the western part of Yongde County, Lincang, Yunnan Province, approximately 15–20 km from the county center. During the rainy season, the roads become muddy, making access more difficult.\n        \u003c\/p\u003e\n        \u003cp\u003e\n            The landscape is mountainous, with elevations ranging from approximately 1,800–2,100 meters. The terrain is steep, with villages scattered along valleys and slopes. The soil is primarily red clay, with some areas featuring exposed rock formations.\n        \u003c\/p\u003e\n        \u003cp\u003e\n            Tea cultivation has been an integral part of Mang Fei for centuries. The region consists mainly of small-scale tea gardens rather than large plantations.\n        \u003c\/p\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Many associate Pu-erh tea with dark-colored liquor and earthy flavors reminiscent of dried mushrooms and aged fruit, but that applies only to ripe Pu-erh.\n\u003c\/p\u003e\n\u003cp\u003e\n    Raw Pu-erh, in contrast, undergoes no microbial fermentation during production. It has a fresh, delicate profile comparable to white wine and is free from bitterness or astringency, making it enjoyable even for children.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003ca href=\"..\/pages\/about-raw-pu-erh\" style=\"display: block; padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-bottom: 20px; color: #0000ff; text-decoration: underline;\" target=\"_blank\"\u003e Raw and Ripe Pu-erh Differences \u0026gt; \u003c\/a\u003e\n\u003c\/p\u003e\n\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp style=\"text-align: center; font-weight: bold;\"\u003e\n        High-quality ripe Pu-erh has a sweet flavor.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        Some people dislike ripe Pu-erh because they associate it with musty or moldy flavors. However, properly processed ripe Pu-erh made from high-quality raw material carries a pleasant, dried fruit-like sweetness. Any unpleasant odor is likely due to poor-quality raw Pu-erh or issues during microbial fermentation.\n    \u003c\/p\u003e\n    \u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center;\"\u003e\n        \u003ca href=\"\/en-en\/pages\/about-ripe-pu-erh\" style=\"color: #fff;\" target=\"_blank\"\u003e About Ripe Pu-erh \u0026gt;\u003c\/a\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Product Details\n\u003c\/h2\u003e\n\u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n    \u003ch2\u003e\n        The Soil of Mang Fei Produces Full-bodied Tea, Vegetables, and Fruits\n    \u003c\/h2\u003e\n    \u003cp\u003e\n        Mang Fei is one of the most well-known tea-growing regions in Yongde County, largely due to its distinctive soil composition.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n    \u003cp\u003e\n        Yunnan's geological history reveals that the land was once submerged beneath the sea before being uplifted through tectonic activity. The collision between the Indian and Eurasian plates played a major role in forming the region's mountainous landscape, including the steep terrain of Lincang, where Mang Fei is located.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n    \u003cp\u003e\n        As a result, limestone formations are commonly found throughout Yongde County. Land that was once under the sea often contains alkaline minerals such as calcium, potassium, and sodium, which contribute to a full-bodied taste in agricultural products. This characteristic extends to Mang Fei's tea, vegetables, and fruits.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n    \u003cp\u003e\n        Many famous Pu-erh tea-producing regions share this full-bodied character, including Lao Ban Zhang, Xi Gui, and Ma An Shan. Mang Fei tea is highly sought after due to its rich body, intense flavor, and lingering aftertaste. Mang Fei Ripe Pu-erh embodies these qualities with its deeply satisfying, full-bodied profile.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px; text-align: left;\"\u003e\n    \u003ch2\u003e\n        Rare Naturally Grown Tea from a Famous Production Region\n    \u003c\/h2\u003e\n    \u003cp\u003e\n        Due to high demand, many tea farmers in Mang Fei apply fertilizers to increase yield. However, fertilized tea trees grow rapidly, resulting in low cell density and a thinner, shorter aftertaste. While some advocate the use of animal manure as an eco-friendly alternative, it remains a nitrogen source and can similarly lead to quality degradation. While Mang Fei teas are generally full-bodied, many lack depth and lingering complexity. The 2023 Mang Fei Gushu Ripe Pu-erh, however, comes from a naturally cultivated tea garden, free from pesticides and fertilizers, yielding an exceptionally long aftertaste rarely found in tea from well-known regions.\n    \u003c\/p\u003e\n    \u003ch2\u003e\n        Rare Small-batch Ripe Pu-erh Production\n    \u003c\/h2\u003e\n    \u003cp\u003e\n        Most ripe Pu-erh is produced in large batches, often around 10 tons per lot, as producers rely on high volumes for profitability. The 2023 Mang Fei Gushu Ripe Pu-erh, however, was produced in a small batch of just over 1 ton due to the rarity and high cost of the raw material. Small-batch production ensures ideal processing conditions for pan-frying and sun-drying, resulting in a well-crafted tea with minimal imperfections. Although this tea is from the 2023 vintage and has had only a short aging period, high-quality ripe Pu-erh is enjoyable even when fresh. The purity of the raw material allows for a smooth, clean taste with natural sweetness. For those looking to enhance its flavor further, aging it in an airtight environment for several years is recommended.\n    \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Focus on Sourcing Naturally Cultivated Tea\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A woman in a yellow jacket reaching into a tea tree to pluck leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1207_417cac31-feef-474b-8429-501636b4b2b6.jpg?v=1727852439\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Since 2010, we have been visiting Yunnan Province every spring. Over the years, we have built connections with many famous tea regions. However, our focus is not on a region's fame, but rather on tea with transparency and a long-lasting aftertaste. To achieve this, we focus on remote mountain villages, selecting tea gardens with ancient tea trees, high altitudes, and no fertilizers, sourcing through unique logistics channels. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 30px; margin-bottom: 30px; color: #0000ff;\"\u003e\n    \u003ca href=\"\/en-en\/pages\/aftertaste\" style=\"color: #0000ff;\"\u003eBeyond Fame: In Pursuit of Teas with a Long-Lasting Aftertaste\u003cspan style=\"color: #0000ff;\"\u003e\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan, teas claiming to be from famous regions are produced in thousands of locations using leaves from other areas, and can be found everywhere—from airports and convenience stores to supermarkets.\n\u003c\/p\u003e\n\u003cp\u003e\n    What complicates matters is the surprising phenomenon where imitation teas made from leaves in remote areas are of higher quality than the genuine articles. This is especially common with Pu-erh teas from Lincang, and it is a well-known fact among professionals involved in local sourcing. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"\/en-en\/pages\/famous_area\" style=\"color: #0000ff;\"\u003eFamous Tea Regions Where Imitation Is the Norm\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan Province, there are long-established brands like Dayi and Zhongcha. These brands are renowned because their teas produced before 1990 are highly valued.\n\u003c\/p\u003e\n\u003cp\u003e\n    So why are these older teas considered special? Many people assume it is due to long aging, but in reality, the tea leaves used at that time were naturally grown without fertilizers, resulting in their superior quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    Therefore, even if current teas are aged for a long time, they will not reach the same quality. For more information, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"\/en-en\/pages\/pu-erh_brand\" style=\"color: #0000ff;\"\u003eChanges in the Quality of Famous Tea Brands: Then and Now\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na:hover {\n    background-color: #333;\n    color: #f0f0e0;\n    box-shadow: 0 12px 16px rgba(0, 0, 0, 0.3);\n    transform: translateY(-5px);\n    text-decoration: none;\n}\n\u003c\/style\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag\/small portion of cake)","offer_id":44932427677872,"sku":"d156ca","price":2600.0,"currency_code":"JPY","in_stock":true},{"title":"200g (cake)","offer_id":44932427710640,"sku":"d156cc","price":10300.0,"currency_code":"JPY","in_stock":true},{"title":"1,000g value pack (5 pieces of cake)","offer_id":44932427743408,"sku":"d156cv","price":41000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7177.jpg?v=1738306239"},{"product_id":"b70","title":"Tsukigase Black Tea Benihikari","description":"\u003cp\u003e\n    \u003cimg alt=\"A pile of dark dried black tea leaves on a white background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9496.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    We have released a black tea from Tsukigase, Nara Prefecture, made from the Benihikari cultivar grown without pesticides or fertilizers.\n\u003c\/p\u003e\n\u003cp\u003e\n    This black tea was developed in collaboration with the producer in Tsukigase, and we were directly involved in improving the production methods.\n\u003c\/p\u003e\n\u003cp\u003e\n    Japanese black tea is often said to have a distinctive fragrance, commonly regarded as one of its defining characteristics.\n\u003c\/p\u003e\n\u003cp\u003e\n    We have found that in many cases this fragrance is actually caused by insufficient control of enzymatic fermentation during processing.\n\u003c\/p\u003e\n\u003cp\u003e\n    We designed this production method to address this issue and to avoid over-fermentation.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Green tea leaves piled in a wooden box\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6931-1.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Pesticide Free Benihikari Black Tea from Tsukigase, Nara\n\u003c\/h2\u003e\n\u003cp\u003e\n    Tsukigase, Nara was once called Tsukigase Village, but in 2005 it was incorporated into Nara City. Even as it became part of Nara City, its nature and climate still remain strongly present today.\n\u003c\/p\u003e\n\u003cp\u003e\n    Tsukigase is located at the northeastern edge of Nara Prefecture, close to Minamiyamashiro Village in southern Kyoto and Iga Ueno City in Mie Prefecture. Across the slopes, tea gardens spread alongside plum groves, with the deep valley carved by the Nabari River forming a clear boundary. The terrain, with its elevation difference from the mountain foothills down to the Nabari River at the valley bottom, creates a large day-to-night temperature range, bringing softness and a clear fragrance to the tea through natural stress.\n\u003c\/p\u003e\n\u003cp\u003e\n    The soil there is formed from the ancient Lake Biwa strata, created roughly 5 million to 1 million years ago. The deep layers contain sediments and fossils, and in some places iron-rich yellowish soil is found in the surface layer. Tea gardens developed along the mountain shoulder often have a thick yellow soil layer, and that is where we source our lot. This iron-rich soil has the characteristic of producing a long finish. Because the tea gardens are situated on slopes rather than flat land, the root systems develop to draw water from deeper layers rather than relying on moisture near the surface, allowing the plants to absorb minerals from greater depths.\n\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A green tea plantation on a hillside with trees at the top\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6939-1.jpg\" width=\"630\"\u003e\u003cbr\u003e Tea gardens in Tsukigase\n\u003c\/div\u003e\n\u003ch2\u003e\n    The Importance of Fermentation Control in Black Tea Production\n\u003c\/h2\u003e\n\u003cp\u003e\n    Japanese black tea, often referred to as Wakocha, is frequently said to have a distinctive fragrance that many consider a defining characteristic.\n\u003c\/p\u003e\n\u003cp\u003e\n    However, from a tea manufacturing perspective, this is not a natural characteristic of Japanese black tea, but an over-fermentation odor caused by insufficient control of enzymes.\n\u003c\/p\u003e\n\u003cp\u003e\n    In Japan, equipment designed for green tea is often reused for black tea production, even though it is not well-suited to black tea processing. As a result, producers often fail to stop enzyme activity precisely during heating and drying, allowing fermentation to proceed too far.\n\u003c\/p\u003e\n\u003cp\u003e\n    Consequently, the tea is over-fermented and tannins known as thearubigins are formed, while amino acids break down reductively, generating a musty odor.\n\u003c\/p\u003e\n\u003cp\u003e\n    This musty smell is not a characteristic of Japanese black tea, but a flaw caused by problems in the manufacturing process. We often find the same type of odor in black teas from Taiwan, China, and India when manufacturing is poorly controlled.\n\u003c\/p\u003e\n\u003cp\u003e\n    To prevent such defects, we focus carefully on how each stage of the manufacturing process is designed and controlled. Based on a clear understanding of processing conditions, we evaluate the finished tea and select only lots that show clean, well-controlled aromatic quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"Wet reddish brown tea leaves in a white dish\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9505.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n    \u003cimg alt=\"A white cup filled with amber colored tea\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9509.jpg\" width=\"630\"\u003e\n\u003c\/p\u003e\n\u003ch2\u003e\n    Tea with a Fragrance Reminiscent of Pineapple and Grapes\n\u003c\/h2\u003e\n\u003cp\u003e\n    Benihikari is a black tea cultivar developed in Japan in 1969 by crossing Benikaori with a Chinese-lineage tea plant, known for its light, menthol-like character.\n\u003c\/p\u003e\n\u003cp\u003e\n    This tea is lightly fermented, producing a clean and refreshing fragrance with subtle menthol notes and impressions of pineapple, grapes, and honey. The fragrance remains clear even through multiple infusions.\n\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":44932426956976,"sku":"b70ja","price":1300.0,"currency_code":"JPY","in_stock":false},{"title":"50g (in a bag)","offer_id":44932426989744,"sku":"b70jc","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"150g (50g x 3 bags)","offer_id":44932427022512,"sku":"b70jb","price":6200.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":44932427055280,"sku":"b70jv","price":20700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9496.jpg?v=1767797895"},{"product_id":"o131","title":"Phoenix Oolong Lao Cong Mi Lan Xiang 2021","description":"\u003cp\u003eThis tea was harvested from tea trees over 80 years old in Da An Village in Wu Dong Shan, at an altitude of 950m.\u003c\/p\u003e\n\u003cp\u003eIn addition to the sweet, lychee-like flavor typical of Mi Lan Xiang, it has a showy floral flavor.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignleft size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o131_0e15a4bf-46b2-487a-8c1d-9f910b0ed648.jpg\" alt=\"Phoenix Oolong Lao Cong Mi Lan Xiang 2021\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eIt is a Nong Xiang (heavier roast) type, but the charcoal roasting is not too strong, and the liquor has a color close to golden yellow. Five years of aging have made the showy flavor of a high-grade Mi Lan Xiang even more intense and thick.\u003c\/p\u003e\n\u003cp\u003eAnother appeal is the full-bodied taste and very long lingering finish that come from trees over 80 years old. Because the tea trees are grown free from agricultural chemicals and without any fertilizer, it has very clear and transparent flavor.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":45567870566576,"sku":"o131ca","price":2900.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":45567870599344,"sku":"o131cc","price":7300.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":45567870632112,"sku":"o131cb","price":21600.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":45567870664880,"sku":"o131cv","price":52900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o131_0e15a4bf-46b2-487a-8c1d-9f910b0ed648.jpg?v=1788878675"},{"product_id":"o130","title":"Phoenix Oolong Lao Cong Ye Lai Xiang 2022","description":"\u003cp\u003eThis tea comes from Gui Zhu Hu Village in Wu Dong, at an altitude of 1200m, from trees about 70 years old. Its main character is a sweet floral flavor similar to black locust and honeysuckle. You can also sense a sweet, berry-like flavor. Because the tea garden sits at a very high altitude, the tea has a dense flavor and a rich taste with a long lingering finish.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignleft size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/E8_80_81_E6_9E_9E_E5_A4_9C_E6_9D_A5_E9_A6_992.jpg\" alt=\"Phoenix Oolong Lao Cong Ye Lai Xiang 2022\" width=\"630\" height=\"473\"\u003e\u003c\/p\u003e\n\u003cp\u003eYe Lai Xiang is one of the ten aroma types of Phoenix Oolong. Any tea with this flavor can be called Ye Lai Xiang, regardless of which cultivar or tree it comes from. Bei Tou Ye Lai Xiang, on the other hand, is a cultivar descended from one specific mother tree, and it shows the Ye Lai Xiang flavor.\u003c\/p\u003e\n\u003cp\u003eThe mother tree of this tea grew in front of a grave, so the tea was originally called Bei Tou Ye Lai Xiang, written with the characters 碑头 (it means gravestone). Because the name recalls a grave, in recent years it has been written with different characters, 陂头 (it means slope).\u003c\/p\u003e\n\u003cp\u003eYe Lai Xiang is the Chinese name for Tonkin jasmine, known as Ieraishan in Japanese. The aroma type takes its name from its resemblance to the flower's scent. Its flavor is also very similar to the scent of black locust flowers.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":45567873843376,"sku":"o130ca","price":3600.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":45567873876144,"sku":"o130cc","price":9200.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":45567873908912,"sku":"o130cb","price":27000.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":45567873941680,"sku":"o130cv","price":66100.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o130_02_07a6987b-277c-44d6-831a-1d96d5ab0e09.jpg?v=1788879846"},{"product_id":"o147","title":"Phoenix Oolong Lao Cong Yin Hua Xiang Single Tree 2022","description":"\u003cp\u003eThis tea comes from Gui Zhu Hu Village in Wu Dong, at an altitude of 1200m, from a tree about 150 years old. If you think of a Phoenix Oolong with an unusual name, Ya Shi Xiang is surely the one that comes to mind.Ya Shi Xiang means Duck Shit Aroma.\u003c\/p\u003e\n\u003cp\u003eThere is a legend that its flavor was so good that people deliberately gave it a terrible name, fearing it would be stolen.\u003c\/p\u003e\n\u003cp\u003eIn recent years, some people have felt that the name Ya Shi Xiang sounds rather unpleasant, so Yin Hua Xiang is sometimes used instead. The name Yin Hua Xiang was reportedly introduced around 2014 because the tea's fragrance resembles that of Jin Yin Hua (honeysuckle) flowers.\u003cbr\u003eHowever, the original name Ya Shi Xiang is still widely used. Some producers prefer Yin Hua Xiang, while others continue to use Ya Shi Xiang.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignleft size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/E5_8D_95_E6_A0_AA_E9_93_B6_E8_8A_B1_E9_A6_99.jpg\" alt=\"Phoenix Oolong Lao Cong Yin Hua Xiang Single Tree 2022\" width=\"630\" height=\"473\"\u003e\u003c\/p\u003e\n\u003cp\u003eYin Hua Xiang refers to a flavor profile rather than a specific cultivar. Several different cultivars can produce this characteristic flavor, and teas displaying it may be sold as Yin Hua Xiang, regardless of the cultivar used.\u003cbr\u003eFor example, Shi Ye is another cultivar that can produce the Yin Hua Xiang flavor. Even when the cultivar is not specified, a tea may be sold as Yin Hua Xiang if it exhibits this characteristic flavor profile.\u003c\/p\u003e\n\u003cp\u003eA single tree tea is harvested from one specific tree. This tea was harvested from a seed-grown old tree 150 years old and has a Yin Hua Xiang type aroma. It has a long lingering finish and a rich flavor with depth.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003cp\u003eSingle tree tea (Dan Zhu Cha), as the name suggests, is harvested from a single tree.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":45567873974448,"sku":"o147ca","price":4600.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":45567874007216,"sku":"o147cc","price":11900.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":45567874039984,"sku":"o147cb","price":35100.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":45567874072752,"sku":"o147cv","price":85500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o147_02_73fa6a27-9fc6-423d-a08a-c6a794a42089.jpg?v=1788879847"},{"product_id":"o180","title":"Phoenix Oolong Lao Cong Shi Hua Xiang Single Tree 2021","description":"\u003cp\u003eThis tea was harvested from a single 300-year-old tree at an altitude of 1,100m in Wu Dong Hu Village.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignleft size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o110_002_2e3330d7-09ee-482e-a7c0-159daffc3b1f.jpg\" alt=\"Phoenix Oolong Lao Cong Shi Hua Xiang Single Tree 2021\" width=\"480\" height=\"640\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe tea garden is at a very high altitude, and the tree is by far the oldest among our Phoenix Oolong single tree teas. As a result, the liquor is extremely smooth, with a long lingering finish and a dense aftertaste that seems to soak into your body. In a sense, the pleasant texture of the liquor alone makes this a wonderful tea.\u003c\/p\u003e\n\u003cp\u003eThe flavor is gentle and calm, with sweet notes of narcissus, ripe prunes, akebia, and pineapple.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003cp\u003eSingle tree tea (Dan Zhu Cha), as the name suggests, is harvested from a single tree.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":45567874105520,"sku":"o180ca","price":7800.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":45567874138288,"sku":"o180cc","price":20500.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":45567874171056,"sku":"o180cb","price":61000.0,"currency_code":"JPY","in_stock":true},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":45567874203824,"sku":"o180cv","price":147700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o178_01_9431358b-8b72-4dea-becd-f5cbd505cc44.jpg?v=1788879847"},{"product_id":"o143","title":"Phoenix Oolong Lao Cong Mi Lan Xiang 2022 No.2","description":"\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9684_ba2bfaca-940a-49fd-bc10-a940d0a8cc1d.jpg\" alt=\"Phoenix Oolong Lao Cong Mi Lan Xiang 2022 No.2\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eWe have released a very special tea, Phoenix Oolong Lao Cong Mi Lan Xiang 2022. What makes it special is that this Mi Lan Xiang is made from seed-grown old trees, which is normally unheard of. As a result, it has a lingering finish of a length you would not expect, and the taste is very moving. In Phoenix Town, old tea trees are generally called Lao Cong.\u003c\/p\u003e\n\u003cp\u003eThis is a Mi Lan Xiang harvested from seed-grown Lao Cong trees. It is a lot of raw leaf from a different group of mother trees within the same tea garden, located at an altitude of about 1200m.\u003c\/p\u003e\n\u003ch2\u003eHow Phoenix Oolong names are classified by aroma type\u003c\/h2\u003e\n\u003cp\u003eThere are several different ways of naming Phoenix Oolong.\u003c\/p\u003e\n\u003cp\u003eFirst, some names use the cultivar name (more precisely, the name of a line or base cultivar), such as Song Zhong and Ba Xian. These were sorted out from the Phoenix Shui Xian population as lines with relatively stable traits, and have been propagated by cuttings or grafting.\u003c\/p\u003e\n\u003cp\u003eOn the other hand, most Phoenix Oolong on the market is named by a classification called aroma type. In this case, the name does not point directly to a specific cultivar or mother tree. It is based on the type of aroma that appears after processing. For example, the well-known Mi Lan Xiang is not a cultivar name. There is no cultivar called Mi Lan Xiang; any Dan Cong that shows the aroma characteristics of the Mi Lan Xiang type is grouped together as Mi Lan Xiang.\u003c\/p\u003e\n\u003cp\u003eIt is true that many of the tea trees used for Mi Lan Xiang belong to the Bai Ye (white leaf) line, but it is not limited to them. Even trees from other lines or seed-grown trees are treated as Mi Lan Xiang if the aroma after processing is judged to be the Mi Lan Xiang type. In this way, for Phoenix Oolong names decided by aroma type, several kinds of tea leaf are used as raw material, with the aroma type after processing as the criterion.\u003c\/p\u003e\n\u003ch2\u003eWhy it was first produced as Lao Cong Shui Xian\u003c\/h2\u003e\n\u003cp\u003eThe Phoenix Oolong Lao Cong Mi Lan Xiang 2022 introduced here was originally produced as Lao Cong Shui Xian. 2022 was the year our producer acquired a new tea garden in Gui Zhu Hu Village on Wu Dong Shan, at an altitude of about 1200m, and harvested it for the first time.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3998-1_468a5672-7bab-4fda-93b7-8e6cb8452f53.jpg\" alt=\"Phoenix Oolong Lao Cong Mi Lan Xiang 2022 No.2\" width=\"630\" height=\"420\"\u003e \u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_4008_c5ac9bf1-5cdd-4643-9176-000f0acbc561.jpg\" alt=\"Phoenix Oolong Lao Cong Mi Lan Xiang 2022 No.2\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eThis tea garden is located near the summit of Tian Chi, one of several peaks on Wu Dong Shan. Because of its high altitude and favorable environment, it has long been known as a place where good tea is produced. However, when the garden was acquired, many old seed-grown trees remained there, and the trees had not yet been sorted or named by aroma type.\u003c\/p\u003e\n\u003cp\u003eIn Phoenix Town, tea trees whose aroma type has not been clearly determined are not treated as Dan Cong and are grouped under the name Shui Xian. Among them, those with especially high tree age are called Lao Cong Shui Xian. For this reason, in 2022, the first harvest year, the trees were divided by tree age and section and produced as Lao Cong Shui Xian in several lots.\u003c\/p\u003e\n\u003cp\u003eLater, when we evaluated the 2022 Lao Cong Shui Xian, we found that one of the lots clearly showed the characteristics of the Mi Lan Xiang type. The tendency could be seen right after processing, but the characteristics became clearer over time, and now the tea can be clearly recognized as the Mi Lan Xiang type.\u003c\/p\u003e\n\u003ch2\u003eThe old Lao Cong trees used as raw material, and the price structure\u003c\/h2\u003e\n\u003cp\u003eThe reason this tea is of excellent quality is that all of its raw material comes from old seed-grown trees growing in a high-altitude tea garden. Unlike trees grown from cuttings, a seed-grown tea tree has one thick taproot that reaches deep into the soil and into cracks in the bedrock. Therefore, it is strongly affected not only by the surface layer but also by the deeper layers. On the other hand, tea trees propagated by cuttings have shallow roots that spread sideways, so their absorption tends to be limited to the topsoil.\u003c\/p\u003e\n\u003cp\u003eBecause of this difference in root structure, tea made from old seed-grown trees tends to reflect the conditions of the land directly. As a result, this tea shows a lingering finish far longer than you would expect from ordinary Mi Lan Xiang, and a dense flavor. I have handled many Phoenix Oolong Mi Lan Xiang teas over the years, but this is a level of Mi Lan Xiang I had never experienced, and it is a very impressive lot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_6121_177cbda3-f9f0-436e-acf2-3a4d3331cb83.jpg\" alt=\"Phoenix Oolong Lao Cong Mi Lan Xiang 2022 No.2\" width=\"630\" height=\"473\"\u003e\u003c\/p\u003e\n\u003cp\u003eTea trees of the same age: grown from a cutting on the left, seed-grown on the right.\u003c\/p\u003e\n\u003cp\u003eNormally, a Mi Lan Xiang from old seed-grown trees is very expensive when it is sold as a Dan Cong with a confirmed aroma type. However, this tea was produced and sold as Lao Cong Shui Xian before its aroma type had been sorted out, so we were able to buy it at a much lower price. In the Phoenix Town market, the price is not set by tree age or altitude as such. It depends on whether the aroma type has been clearly identified and the tea is valued as a Dan Cong. For this reason, Shui Xian without a clear aroma type is generally traded at about half the price of a Dan Cong made from trees of the same age and at the same altitude.\u003c\/p\u003e\n\u003cp\u003eOur producer is now steadily sorting these Lao Cong Shui Xian trees by aroma type. For this reason, we think there will be almost no further chances to buy a Mi Lan Xiang like this one, which came about through a chance combination of conditions.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003cp\u003eAmong Dan Cong teas, tea harvested from especially old trees is called \"Lao Cong.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":45567878365360,"sku":"o143ca","price":2700.0,"currency_code":"JPY","in_stock":false},{"title":"40g (in can)","offer_id":45567878398128,"sku":"o143cc","price":6900.0,"currency_code":"JPY","in_stock":false},{"title":"120g (large bag\/40g x 3 bags)","offer_id":45567878430896,"sku":"o143cb","price":20300.0,"currency_code":"JPY","in_stock":false},{"title":"360g value pack (large bag [40g x 3 bags] x 3 bags)","offer_id":45567878463664,"sku":"o143cv","price":49800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9684_ba2bfaca-940a-49fd-bc10-a940d0a8cc1d.jpg?v=1788880815"},{"product_id":"w44","title":"Da Xue Shan Wild White Tea Loose 2025","description":"\u003cimg alt=\"Dark green and pale dried wild white tea leaves in a small pile\" class=\"alignnone size-full wp-image-10284\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9134.jpg\" width=\"630\" height=\"420\"\u003e\nCrafted from truly wild Camellia taliensis trees growing naturally in the high-altitude forests of Yunnan, this tea offers a purity and character unique to its origin.\nThis year’s unusually dry climate during the withering season was ideal, resulting in a floral and clean tea. We look forward to sharing how this year’s tea has turned out.\n\u003ch2\u003eTruly Wild Tea from a Rare Species\u003c\/h2\u003e\nDa Xue Shan Wild White Tea stands out for two main reasons.\nFirst, it’s made from truly wild tea trees that grow naturally in the mountains, completely untouched by human cultivation.\nSecond, it comes from a rare tea species called Camellia taliensis, which is different from Camellia sinensis used in most teas.\nBy “wild,” we don’t mean old tea trees or abandoned tea garden. These are trees that have grown freely in the mountain forests for generations, just like wild plants.\nWhat makes wild tea special can be felt most clearly in the finish. After drinking, the aftertaste is incredibly deep and long-lasting, lingering in the throat with a rich and heavy presence.\n\u003ch2\u003eCamellia taliensis: Tradition and Distinctive Flavour\u003c\/h2\u003e\nCamellia taliensis is a close relative of Camellia sinensis, which is commonly used to produce traditional teas across China. However, in certain mountainous villages of Yunnan, ethnic minority communities have long used Camellia taliensis instead, harvesting the leaves from wild trees, pan-frying them at home, and drinking the tea as part of their daily life. This long-standing local tradition highlights a distinct cultural lineage separate from mainstream tea production.\nThis wild white tea has a distinctive flavour profile that sets it apart. It carries a unique fruity note, often reminiscent of Shine Muscat grapes and fresh young tomatoes. Smooth, refreshing, and layered with depth, it’s no surprise that this tea remains one of the most popular in our collection.\n\u003cimg alt=\"Close-up of fresh green tea leaves held in a palm\" class=\"alignnone size-full wp-image-10285\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7490-2.jpg\" width=\"630\" height=\"420\"\u003e\n\u003ch2\u003eThe Challenges of Processing Camellia taliensis into White Tea\u003c\/h2\u003e\nCamellia taliensis is characterized by its much thicker stems, which make it especially challenging to process into high-quality white tea.\nTechnically, you can make white tea by simply withering and drying the leaves. But if the process isn’t handled properly, moisture often remains trapped in the thick stems. This can lead to over-fermentation, resulting in browning and a musty, off smell. In fact, many wild white teas in the market with a dark, leathery appearance similar to wood ear mushrooms are usually the result of poor processing.\nTo avoid this, we travelled to Yunnan before the harvest season began and oversaw every step of the production ourselves. This included selecting the raw leaves, spreading the leaves properly, ensuring good air circulation, and checking the final moisture content. Our goal was to produce a tea that looks fresh and vibrant, like it was just plucked from the mountain, with a clean green appearance and a pure, uplifting flavor.\n\u003cimg alt=\"Fresh green tea leaves spread on woven bamboo trays\" class=\"alignnone size-full wp-image-10287\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7470.jpg\" width=\"630\" height=\"420\"\u003e\n\u003cimg alt=\"Green tea leaves spread out on a white cloth\" class=\"alignnone size-full wp-image-10286\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7489.jpg\" width=\"630\" height=\"420\"\u003e\n\u003ch2\u003eFloral and Shine Muscat-like Flavor\u003c\/h2\u003e\nBecause rainfall and humidity vary each year, the flavor profile of white tea can change noticeably, even when using the exact same processing method.\nThis year, from late March to mid-April, which is the peak white tea season, the weather in Yunnan was unusually dry. It hardly rained at all, and the air was so dry that even without spin drying, my laundry dried completely within two to three hours at the place I stayed.\nThanks to these ideal conditions, the withering process went exceptionally well. As a result, this year’s Da Xue Shan Wild White Tea has a clean taste with soft floral notes and a hint of Shine Muscat grapes.\n\u003ch2\u003eFlavor Development Over Time\u003c\/h2\u003e\nAt this early stage, the flavor is still quite mild, as it is freshly produced. However, when stored in an oxygen-free environment, its character changes gradually. From our past experience, the sweet notes become more noticeable after a few months. After about three years, a fruity note similar to grapes starts to appear. With longer aging, this flavor continues to develop and becomes more like raisins.\nOne of the unique pleasures of white tea is being able to enjoy it at different stages. You can appreciate the refreshing floral sweetness when new, and also enjoy the richer character that appears over time. We hope you will experience both the freshly made and the aged versions to see how this wild mountain tea evolves.\n\u003cimg alt=\"A small white cup filled with pale yellow brewed tea\" class=\"alignnone size-full wp-image-10283\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9154.jpg\" width=\"630\" height=\"420\"\u003e\n\u003ch2\u003eIncredible Impact: Da Xue Shan Wild White Tea Sparkling\u003c\/h2\u003e\nDa Xue Shan Wild White Tea tastes amazing whether brewed hot or enjoyed as a cold infusion. Because white tea is processed with minimal heat, its natural enzymes are still active.\nWhen you brew it with hot water, these enzymes are activated during infusion, triggering a light fermentation that brings out a subtle fruity flavor—almost like a lightly fermented black tea. On the other hand, cold infusion keeps the enzymes inactive, allowing the tea’s floral notes and Shine Muscat-like sweetness to come through more clearly.\nIf you take it a step further by carbonating the cold-brewed tea using a device like Drinkmate, it turns into a surprisingly refreshing drink. Commercial sparkling water often has a flat or odd taste, and blending it with cold-brewed tea does not deliver the same result. Freshly carbonated white tea is vibrant, aromatic, and naturally sweet.\nWe highly recommend trying it out with a carbonation machine to create your own sparkling white tea and experience the difference.","brand":"HOJO Tea","offers":[{"title":"50g (in a bag)","offer_id":45567892881584,"sku":"w44ca","price":3600.0,"currency_code":"JPY","in_stock":true},{"title":"100g (50g x 2 bags)","offer_id":45567892914352,"sku":"w44cc","price":6900.0,"currency_code":"JPY","in_stock":true},{"title":"200g (50g x 4 bags)","offer_id":45567892947120,"sku":"w44cb","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":45567892979888,"sku":"w44cv","price":34200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9134_68fba66b-a736-45ab-bb77-d6a2167f16a4.jpg?v=1788882260"},{"product_id":"d170","title":"High Mountain Purple Raw Pu-erh Tea Cake 2025","description":"\u003cp\u003eHigh Mountain Purple Tea is the name for tea made from tea trees with purple traits growing on high-altitude tea mountains in the Lincang area of Yunnan Province. Locally it has long been called purple tea, and some of the older trees appear to be several hundred years old. It is clearly a different lineage from cultivars selected and bred in recent years, such as Zi Juan.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9738.jpg\" alt=\"High Mountain Purple Raw Pu-erh Tea Cake 2025\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp\u003e\n        Raw Pu-erh tea is a delicate tea that is fruity and fresh, like freshly made white wine. It has no bitterness or astringency, making it very popular with children.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        When you think of Pu-erh tea, you might imagine a tea with a brown liquor and the flavor of dried mushrooms or dried fruits, but that is a type of Pu-erh called ripe Pu-erh.\n    \u003c\/p\u003e\n    \u003ca style=\"color: #fff;\" href=\"..\/pages\/about-raw-pu-erh\" target=\"_blank\"\u003e\n    \u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-bottom: 20px;\"\u003e\n        Difference Between Raw and Ripe Pu-erh Tea \u0026gt;\n    \u003c\/div\u003e\n    \u003c\/a\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003eWhere Purple Tea Grows and Why It Is Rare\u003c\/h2\u003e\n\u003cp\u003eThe purple tea found in the high-altitude areas of Lincang is a different lineage from Zi Juan, which was discovered in Xishuangbanna, Yunnan, in 1985 and developed by selective breeding. It is also different from the tea with purple buds generally called Zi Ya in Yunnan. The type of purple tea we offer has a very limited distribution, concentrated in parts of Yong De and Zhenkang counties in southwestern Lincang.\u003c\/p\u003e\n\u003cp\u003ePurple tea has attracted increasing attention in recent years, and some farmers in areas such as Zhenkang County have begun cultivating it. However, these trees are all young. High Mountain Purple Tea from trees over 100 years old is therefore so rare that it is almost legendary.\u003c\/p\u003e\n\u003cp\u003eThe producer's son climbing an old purple tea tree \u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3838-1.jpg\" alt=\"High Mountain Purple Raw Pu-erh Tea Cake 2025\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003ePurple Tea Trees and Their Leaves\u003c\/h2\u003e\n\u003cp\u003eThe leaves often look much like ordinary tea leaves, although parts of the branches, stems and leaf stalks may show some purple coloration. This trait is not present in every tree and varies from tree to tree, even within the same area or tea garden.\u003c\/p\u003e\n\u003cp\u003eAfter processing, the dried leaves take on a dark purple or indigo tint. As a raw material, the leaves hold a lot of moisture and tend to get sticky during rolling, so they behave differently from ordinary tea leaves.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_2590-1.jpg\" alt=\"High Mountain Purple Raw Pu-erh Tea Cake 2025\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003eThe Flavor of Purple Tea and Why It Is Hard to Process\u003c\/h2\u003e\n\u003cp\u003eThe most distinctive feature of purple tea is its flavor. During processing, a clear and unique aroma reminiscent of perilla leaves rises, clearly different from ordinary tea leaves. This aroma depends strongly on the nature of the fresh leaves themselves and does not come from processing alone.\u003c\/p\u003e\n\u003cp\u003eHowever, this flavor is easily lost if temperatures are not properly controlled during processing. In particular, high temperatures during pan frying eliminate the perilla and fruit notes, leaving the tea with a character very different from that of purple tea.\u003c\/p\u003e\n\u003cp\u003eWhen processed as raw Pu-erh tea and aged under suitable conditions, High Mountain Purple Tea develops a sweet, peach-like flavor, allowing you to enjoy the changes that come with aging.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9745.jpg\" alt=\"High Mountain Purple Raw Pu-erh Tea Cake 2025\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3573-3.jpg\" alt=\"High Mountain Purple Raw Pu-erh Tea Cake 2025\" width=\"630\" height=\"472\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-bottom: 20px;\"\u003e\n    \u003ca style=\"color: #fff;\" href=\"..\/pages\/about-aging\" target=\"_blank\"\u003eAbout Tea Aging \u0026gt;\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Focus on Sourcing Naturally Cultivated Tea\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A woman in a yellow jacket reaching into a tea tree to pluck leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1207_417cac31-feef-474b-8429-501636b4b2b6.jpg?v=1727852439\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Since 2010, we have been visiting Yunnan Province every spring. Over the years, we have built connections with many famous tea regions. However, our focus is not on a region's fame, but rather on tea with transparency and a long-lasting aftertaste. To achieve this, we focus on remote mountain villages, selecting tea gardens with ancient tea trees, high altitudes, and no fertilizers, sourcing through unique logistics channels. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 30px; margin-bottom: 30px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/aftertaste\" style=\"color: #0000ff;\"\u003eBeyond Fame: In Pursuit of Teas with a Long-Lasting Aftertaste\u003cspan style=\"color: #0000ff;\"\u003e\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan, teas claiming to be from famous regions are produced in thousands of locations using leaves from other areas, and can be found everywhere—from airports and convenience stores to supermarkets.\n\u003c\/p\u003e\n\u003cp\u003e\n    What complicates matters is the surprising phenomenon where imitation teas made from leaves in remote areas are of higher quality than the genuine articles. This is especially common with Pu-erh teas from Lincang, and it is a well-known fact among professionals involved in local sourcing. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/famous_area\" style=\"color: #0000ff;\"\u003eFamous Tea Regions Where Imitation Is the Norm\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan Province, there are long-established brands like Dayi and Zhongcha. These brands are renowned because their teas produced before 1990 are highly valued.\n\u003c\/p\u003e\n\u003cp\u003e\n    So why are these older teas considered special? Many people assume it is due to long aging, but in reality, the tea leaves used at that time were naturally grown without fertilizers, resulting in their superior quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    Therefore, even if current teas are aged for a long time, they will not reach the same quality. For more information, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/pu-erh_brand\" style=\"color: #0000ff;\"\u003eChanges in the Quality of Famous Tea Brands: Then and Now\u003c\/a\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"50g (small bag\/small portion of cake)","offer_id":45567916081328,"sku":"d170ca","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"200g (cake)","offer_id":45567916114096,"sku":"d170cc","price":7300.0,"currency_code":"JPY","in_stock":true},{"title":"1,000g value pack (5 pieces of cake)","offer_id":45567916146864,"sku":"d170cv","price":29400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9738.jpg?v=1771308731"},{"product_id":"b71","title":"Qing Xiang Black Tea Purple Tea 2024","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003eWhat Is Qing Xiang Black Tea? Every year we stay in Yunnan Province, where we manage selecting fresh tea leaves, production, packing and export and we also work on developing new teas. In 2024 we developed a new style of black tea using processing techniques which is not found in conventional black tea, and we are now releasing the first tea of this style. We are not producers who own tea gardens. We borrow local producers' equipment and raw leaves, and we design and carry out the processing ourselves. This black tea was processed at low temperatures to keep avoid heat damage to the leaves, this tea is a black tea of its own that does not fit into any existing category. We had been calling it \"New Style Black Tea,\" but from now on we will call it \"Qing Xiang Black Tea.\" The Qing Xiang means refreshing flavor in Chinese We plan to release several teas one after another as the Qing Xiang Black Tea series.\u003c\/div\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9953.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"1500\" height=\"1000\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003eQing Xiang Black Tea Purple Tea 2024\u003c\/h2\u003e\n\u003cp\u003eThis tea is made from High Mountain Purple Tea from Yunnan Province, China. It uses the same High Mountain Purple Tea as our High Mountain Purple Black Tea, but a different processing method produces a completely different flavor and taste.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3077.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eThis purple tea grows at around 2,000 m in Lincang City. Depending on how it is processed, its flavor can resemble perilla leaves, peach, or menthol.\u003cbr\u003eOur Qing Xiang Black Tea Purple Tea has a strong floral top note that recalls Phoenix Oolong, along with a cool, fresh note of perilla or menthol. It is so different from conventional black tea that you probably would not know it was black tea unless someone told you.\u003c\/p\u003e\n\u003cp\u003eFresh leaves of purple tea \u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_2589.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"1500\" height=\"1000\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003eThe Philosophy Behind Qing Xiang Black Tea\u003c\/h2\u003e\n\u003cp\u003eThe flavor of black tea is formed mainly by two enzymatic reactions. One is the breakdown of terpene glycosides during withering and rolling, in which beta-glucosidase releases floral flavor compounds such as linalool and geraniol. The other is fermentation by polyphenol oxidase after rolling, which gives black tea its characteristic qualities. Of the two, the former is the main reaction that produces flavor compounds reminiscent of flowers and fruit.\u003c\/p\u003e\n\u003cp\u003eIn the Qing Xiang Black Tea series, we put the emphasis on withering to allow sufficient breakdown of terpene glycosides, while deliberately limiting fermentation. By limiting fermentation, we aim to preserve as much as possible of the fresh, floral flavor that develops during black tea processing. For this reason, the leaves remain greenish, and after brewing, their color resembles that of Phoenix Oolong leaves.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9966.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"1500\" height=\"1000\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9959.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"1500\" height=\"1000\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003eKeeping the distinctive aroma that appears during black tea processing\u003c\/h2\u003e\n\u003cp\u003eIf you have ever watched black tea being made, you may know that the leaves give off a vibrant aroma reminiscent of flowers or menthol right after rolling. As processing continues and the leaves are heated at high temperatures, however, that aroma gradually changes into the familiar aroma we associate with black tea. In developing Qing Xiang Black Tea, we aimed to preserve as much of that flavor as possible in the finished tea.\u003c\/p\u003e\n\u003cp\u003eBlack tea is generally heated at high temperatures to stop enzymatic fermentation. However, high heat also destroys the fresh floral flavor. If heating is insufficient, some enzymes remain active, allowing fermentation to go too far and produce an unpleasant, stuffy smell. To solve this dilemma, we developed a method that reliably stops fermentation while keeping heating to a minimum. As a result, we made a tea with character somewhere between white tea and black tea that does not fit into any existing category.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_2347.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"1500\" height=\"1000\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignnone size-full\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9942.jpg\" alt=\"Qing Xiang Black Tea Purple Tea 2024\" width=\"1500\" height=\"1000\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003eThe Qing Xiang Black Tea Series Is Also Ideal for Cold Brewing\u003c\/h2\u003e\n\u003cp\u003eWhite tea is our top recommendation for cold brewing. Unlike green tea, white tea does not undergo the enzyme-deactivating process. As a result, various enzymes remain in the leaves without being deactivated. When brewed with hot water, these enzymes become active and gradually change the flavor over multiple infusions. In contrast, when brewed with cold water, the enzymes remain largely inactive because of the low temperature. As a result, the original flavor compounds in the tea leaves can be extracted without enzymatic intervention. This allows you to enjoy flavors reminiscent of flowers, citrus fruits, and perilla leaves.\u003cbr\u003eThe Qing Xiang Black Tea series combines elements of both white tea and black tea, so it is also excellent for cold brewing. When cold brewed, it develops a vibrant flavor reminiscent of natural wine rather than black tea and tastes like an entirely different tea.\u003cbr\u003eBlack tea is generally difficult to pair with food, but this tea does not have the typical black tea character. It complements Japanese, Western, and Chinese dishes, making it an excellent tea to enjoy with meals.\u003cbr\u003eIf you carbonate it with a soda maker, its flavor becomes so reminiscent of natural sparkling wine that you may forget you are drinking tea.\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"30g (small bag)","offer_id":45567928139952,"sku":"b71ca","price":1400.0,"currency_code":"JPY","in_stock":false},{"title":"50g (in can)","offer_id":45567928172720,"sku":"b71cc","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"150g (large bag\/50g x 3 bags)","offer_id":45567928205488,"sku":"b71cb","price":6200.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [50g x 3 bags] x 4 bags)","offer_id":45567928238256,"sku":"b71cv","price":20700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_9953.jpg?v=1787816913"},{"product_id":"d177","title":"Da Xue Shan Wild Tea Loose 2026","description":"\u003cdiv style=\"border: 1px solid #ddd; font-size: .9em; margin-bottom: 30px; padding: 30px 10px 12.5px 10px;\"\u003e\n    \u003cp\u003e\n        Raw Pu-erh tea is a delicate tea that is fruity and fresh, like freshly made white wine. It has no bitterness or astringency, making it very popular with children.\n    \u003c\/p\u003e\n    \u003cp\u003e\n        When you think of Pu-erh tea, you might imagine a tea with a brown liquor and the flavor of dried mushrooms or dried fruits, but that is a type of Pu-erh called ripe Pu-erh.\n    \u003c\/p\u003e\n    \u003ca style=\"color: #fff;\" href=\"..\/pages\/about-raw-pu-erh\" target=\"_blank\"\u003e\n    \u003cdiv style=\"padding: 15px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-bottom: 20px;\"\u003e\n        Difference Between Raw and Ripe Pu-erh Tea \u0026gt;\n    \u003c\/div\u003e\n    \u003c\/a\u003e\n\u003c\/div\u003e\n\u003cimg alt=\"Dried dark wild tea leaves in a pile on a white background\" class=\"alignnone size-full wp-image-10635\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3932.jpg\" width=\"630\" height=\"420\"\u003e\n\u003ch2\u003eDa Xue Shan Wild Raw Pu-erh Tea 2026 – An Exceptionally Aromatic Harvest\u003c\/h2\u003e\nCompared with recent years, the 2026 harvest has good flavor.\nThis year's tea is relatively more fragrant, with a pronounced sweet grape-like flavor.\nFreshly produced wild tea also has a pronounced mineral character, with a rich taste and a distinct iron-like aftertaste. If stored unopened for several months, the tea undergoes its initial stage of aging. During this period, the sweet fruity flavor becomes more pronounced, while the iron-like impression gradually recedes, resulting in a more refined and floral flavor.\nWhen kept unopened (under oxygen-free conditions) for more than three years, the tea develops flavors reminiscent of raisins together with a honey-like sweetness, developing a floral and complex fruity flavor. It is delicious when enjoyed immediately after production, but it is equally rewarding to age it and allow the flavor to develop according to your own preference.\nPlease note that the aging speed is closely related to the storage temperature. The warmer the storage environment, the faster the tea matures.\n\u003cimg alt=\"Dry dark tea leaves in a white bowl seen from above\" class=\"alignnone size-full wp-image-10634\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3941.jpg\" width=\"630\" height=\"420\"\u003e\n\u003cimg alt=\"Wet tea leaves with reddish edges in a white bowl\" class=\"alignnone size-full wp-image-10633\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3950-1.jpg\" width=\"630\" height=\"420\"\u003e\n\u003ch2\u003eCultivated Camellia taliensis Sold as \"Wild Tea\"\u003c\/h2\u003e\nStrictly speaking, wild tea refers to tea made from tea trees that grow naturally in the mountains, rather than from cultivated tea gardens.\nIn Yunnan, however, the term \"wild tea\" is commonly used in a different way. Locally, all Camellia taliensis is referred to as \"wild tea,\" regardless of whether it grows naturally in the mountains or is cultivated in tea gardens. As a result, the term \"wild tea\" is often used simply to indicate the species Camellia taliensis, rather than whether the tea is genuinely wild.\nThis is similar to the term \"wild rice.\" Although much of today's wild rice is cultivated, it continues to be called \"wild rice\" because the name refers to the species rather than whether it was harvested from a natural wild habitat.\nAs the popularity of wild tea has increased, Camellia taliensis has been widely planted in many parts of Yunnan. Today, cultivated Camellia taliensis is also marketed locally as \"wild tea,\" without being distinguished from naturally growing trees. Consequently, most teas sold as \"wild tea\" on the market are, in fact, cultivated Camellia taliensis from tea gardens.\nThe situation is further complicated by the supply chain. Most wild tea passes through multiple intermediaries before reaching the market. Unless the raw material has been personally inspected at its place of origin, distinguishing naturally growing wild tea from cultivated Camellia taliensis is extremely difficult. As a result, many vendors themselves genuinely believe they are selling authentic wild tea.\nWe distinguish our products from this local naming convention. We sell only naturally growing Camellia taliensis collected from the mountains as wild tea. We personally visit the producing areas and verify the growing environment and harvesting locations before selecting the raw material. Compared with cultivated Camellia taliensis, genuine wild tea possesses a noticeably longer aftertaste and a much clearer mouthfeel.\n\u003cimg alt=\"A person with a red basket climbing a tree in a forest\" class=\"alignnone size-full wp-image-10636\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1594-1.jpg\" width=\"630\" height=\"420\"\u003e\n\u003ch2\u003eExcellent for Cold Brewing\u003c\/h2\u003e\nPu-erh tea is most commonly brewed with hot water.\nHowever, raw Pu-erh tea is also well suited to cold brewing.\nWild raw Pu-erh made from Camellia taliensis is particularly well suited to cold brewing because of its intense flavor and distinctive grape-like fruity character.\nPersonally, I prefer tea brewed with boiling water even during the hottest days. Even so, whenever I have a bottle of cold-brewed tea in the refrigerator, I find myself drinking it one glass after another.\nIts rich taste, intense flavor, and very low bitterness allow it to produce excellent results even if the brewing conditions are not precise. Feel free to experiment with different brewing methods and discover your preferred style.\n\u003cimg alt=\"Pale golden tea in a white cup\" class=\"alignnone size-full wp-image-10632\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3961.jpg\" width=\"630\" height=\"420\"\u003e\n\u003cp\u003eFor more on how raw Pu-erh is made, aged, and stored, see \u003ca href=\"..\/pages\/about-raw-pu-erh\"\u003eWhat Is Raw Pu-erh Tea?\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 style=\"letter-spacing: 2px; border-bottom: 1px solid #e8e9eb; padding-bottom: 12px;\"\u003e\n    Focus on Sourcing Naturally Cultivated Tea\n\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n    \u003cimg alt=\"A woman in a yellow jacket reaching into a tea tree to pluck leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_1207_417cac31-feef-474b-8429-501636b4b2b6.jpg?v=1727852439\" width=\"630\"\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    Since 2010, we have been visiting Yunnan Province every spring. Over the years, we have built connections with many famous tea regions. However, our focus is not on a region's fame, but rather on tea with transparency and a long-lasting aftertaste. To achieve this, we focus on remote mountain villages, selecting tea gardens with ancient tea trees, high altitudes, and no fertilizers, sourcing through unique logistics channels. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 30px; margin-bottom: 30px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/aftertaste\" style=\"color: #0000ff;\"\u003eBeyond Fame: In Pursuit of Teas with a Long-Lasting Aftertaste\u003cspan style=\"color: #0000ff;\"\u003e\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan, teas claiming to be from famous regions are produced in thousands of locations using leaves from other areas, and can be found everywhere—from airports and convenience stores to supermarkets.\n\u003c\/p\u003e\n\u003cp\u003e\n    What complicates matters is the surprising phenomenon where imitation teas made from leaves in remote areas are of higher quality than the genuine articles. This is especially common with Pu-erh teas from Lincang, and it is a well-known fact among professionals involved in local sourcing. For more details, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/famous_area\" style=\"color: #0000ff;\"\u003eFamous Tea Regions Where Imitation Is the Norm\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003e\n    In Yunnan Province, there are long-established brands like Dayi and Zhongcha. These brands are renowned because their teas produced before 1990 are highly valued.\n\u003c\/p\u003e\n\u003cp\u003e\n    So why are these older teas considered special? Many people assume it is due to long aging, but in reality, the tea leaves used at that time were naturally grown without fertilizers, resulting in their superior quality.\n\u003c\/p\u003e\n\u003cp\u003e\n    Therefore, even if current teas are aged for a long time, they will not reach the same quality. For more information, please visit the following page.\n\u003c\/p\u003e\n\u003cdiv style=\"padding: 25px 0; font-size: .9em; background-color: #cfcfcf; text-align: center; margin-top: 40px; margin-bottom: 40px; color: #0000ff;\"\u003e\n    \u003ca href=\"..\/pages\/pu-erh_brand\" style=\"color: #0000ff;\"\u003eChanges in the Quality of Famous Tea Brands: Then and Now\u003c\/a\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"50g (in a bag)","offer_id":45618957287600,"sku":"d177ca","price":3600.0,"currency_code":"JPY","in_stock":true},{"title":"200g (50g x 4 bags)","offer_id":45618957320368,"sku":"d177cc","price":13900.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":45618957353136,"sku":"d177cv","price":34200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_3932.jpg?v=1787819138"},{"product_id":"o49-2026","title":"Phoenix Oolong Mi Lan Xiang Nong Xiang 2026 No.1","description":"\u003ch2\u003ePhoenix Oolong Mi Lan Xiang Nong Xiang 2026 No.1\u003c\/h2\u003e\n\t\t\n\t\t\t\u003cp\u003eMi Lan Xiang has a sweet, lychee-like flavor. Many people trying it for the first time are surprised by a fruit flavor so pronounced that it is hard to believe it comes from tea. Its flavor is that sweet and fruity.\u003cbr\u003eThe Nong Xiang style is a very popular way of finishing tea in China. As the name “thick aroma” suggests, it is characterized by an intense flavor. This tea undergoes two rounds of charcoal roasting. Rather than using high temperatures, gentle heat is applied over a long period at a temperature low enough to avoid scorching the leaves. This accelerates the aging of the tea’s components, creating a captivating, fruit-like flavor.\u003cbr\u003eIf you have never tried Phoenix Oolong, this is the tea we would like you to try first.\u003c\/p\u003e\n\u003cdiv class=\"hojo-phoenix-common\"\u003e\n\u003cp\u003eWe frequently visit Fenghuang Town in Chaozhou, Guangdong Province, to source high-quality Phoenix Dan Cong Oolong tea directly.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7967.jpg\" alt=\"An old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eAn old Phoenix Dan Cong tree on Wu Dong Shan and me, Akira Hojo\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/IMG_7986.jpg\" alt=\"Tea trees growing on the steep, rocky slopes of Wu Dong Shan\" width=\"630\" height=\"420\"\u003e\u003cbr\u003eTea trees growing on the steep, rocky slopes of Wu Dong Shan\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HOJO Tea","offers":[{"title":"15g (small bag)","offer_id":45618963218608,"sku":"o49ca","price":1600.0,"currency_code":"JPY","in_stock":true},{"title":"40g (in can)","offer_id":45618963251376,"sku":"o49cc","price":3900.0,"currency_code":"JPY","in_stock":true},{"title":"120g (large bag\/40g x 3 bags)","offer_id":45618963284144,"sku":"o49cb","price":11400.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (large bag [40g x 3 bags] x 5 bags)","offer_id":45618963316912,"sku":"o49cv","price":46800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/o49_2013_01.jpg?v=1737905474"},{"product_id":"w49","title":"Da Xue Shan Wild White Tea Loose 2026","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-img_4326.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eThanks to this year’s climate, the tea has a strong flavor and the long aftertaste that only wild tea harvested in the mountains can offer. We are very pleased with how it has turned out.\u003c\/p\u003e\n\u003cp\u003eThe flavor stands out most when the tea is cold-brewed, and carbonating the cold brew gives a drink with a champagne-like color.\u003c\/p\u003e\n\u003cp\u003eThis loose-leaf version is not pressed into a cake.\u003c\/p\u003e\n\u003ch2\u003eThe Flavor of White Tea Changes Every Year\u003c\/h2\u003e\n\u003cp\u003eThe flavor of tea depends not only on the soil and the elevation but also on the year. Both the taste and the flavor can change greatly from one year to the next. In some years the floral flavor is strong, in others the fruity flavor, and in others a green character stands out. The climate of the year shapes the finished tea as much as the processing technique and the quality of the raw leaves, and sometimes even more.\u003c\/p\u003e\n\u003cp\u003eFrom our experience, the temperature and rainfall between Chinese New Year (Spring Festival) and March have a major influence on the flavor of that year’s tea.\u003c\/p\u003e\n\u003cp\u003eIn 2026, it hardly rained from Chinese New Year until the start of the tea season. Heavy rain fell on only two days in late March, the 28th and 29th, and the wild tea began to grow after that rain. With so little rain, the leaves took their time to grow. This year’s tea has a strong flavor and a long aftertaste, probably because the slow growth gave the leaves a higher cell density.\u003c\/p\u003e\n\u003ch2\u003eCold Brew and Sparkling: The Best Ways to Enjoy Da Xue Shan Wild White Tea\u003c\/h2\u003e\n\u003cp\u003eCold-brewed Da Xue Shan Wild White Tea has a very intense marigold and Shine Muscat-like flavor. It is so refreshing and satisfying that I would almost call it \u0026#8220;tea juice.\u0026#8221;\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-img_4351.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eIf you carbonate the cold brew with a sparkling water maker, it takes on a color like champagne, and the floral and fruity flavors are the first thing you notice when you drink it. It is a good drink to serve at dinner in place of alcohol, and it is especially appreciated when served at restaurants. Once you try it, it is hard to stop drinking.\u003c\/p\u003e\n\u003cp\u003eFor cold brewing, put 5 g of tea leaves in 1,000 ml of water and leave the container in the refrigerator for about 6 hours. If you would like to surprise your guests, make it stronger with 500 ml of water for 5 g of tea leaves.\u003c\/p\u003e\n\u003ch2\u003eWhy Cold Water and Hot Water Bring Out Different Flavors\u003c\/h2\u003e\n\u003cp\u003eBrewed with hot water, the tea shows a different character. Instead of the marigold-like flavor of the cold brew, matured fruity flavors reminiscent of grapes, apple and of fresh tomatoes come forward.\u003c\/p\u003e\n\u003cp\u003eThe reason lies in how the tea is made. Some white tea in Fujian Province is partly dried with heat, while this tea is made by farmers in Yunnan Province who wither the leaves for several days and then let them dry naturally. So, there is no heat involved in the process of making this tea.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-r0000216.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-r0000102.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-r0000101.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eBecause the leaves are never heated, their components stay very close to those of fresh tea leaves, and many of them are water-soluble. This makes the tea very well suited to cold brewing.\u003c\/p\u003e\n\u003cp\u003eThe enzymes in the leaves are also still active in white tea. When you brew the tea with hot water, they become active as the temperature rises, and fermentation by oxidase takes place. You might expect boiling water to deactivate the enzymes immediately, but the center of the stems takes time to heat up, and some of the enzymes become intensely active while the temperature passes through 40 to 50°C. This is why the flavor changes with the brewing temperature.\u003c\/p\u003e\n\u003cp\u003eWith cold water, the temperature is too low for the enzymes to become active, so the components of the white tea dissolve into the water as they are.\u003c\/p\u003e\n\u003ch2\u003eOur Commitment to Truly Wild Tea\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-img_5003.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eIn Yunnan Province, \u0026#8220;wild tea\u0026#8221; is the local name for Camellia taliensis, a species different from the common tea plant Camellia sinensis grown in Japan, India and Taiwan. The name Wild Tea is commonly used by the locals whether the tree grows naturally in the mountains or is cultivated. It is similar to wild rice and wild strawberries, which keep the name \u0026#8220;wild\u0026#8221; even when they are grown in fields or gardens. The name alone does not tell you whether the tea comes from trees growing naturally in the mountains.\u003c\/p\u003e\n\u003cp\u003eDa Xue Shan Wild White Tea is made from Camellia taliensis growing naturally in the mountains, not from cultivated trees. Tea from cultivated trees can have a similar flavor, but tea from wild trees is completely different in the length of the aftertaste and the clarity of the flavor, and the two are easy to tell apart if you taste side by side.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-img_4958.jpg\" alt=\"Da Xue Shan Wild White Tea 2026\" width=\"630\" height=\"420\"\u003e\u003c\/p\u003e\n\u003cp\u003eIn recent years, as wild tea has become popular, to meet the market demands, many farmers have started planting Camellia taliensis in their tea garden. A large amount of tea sold as \u0026#8220;wild tea\u0026#8221; is now on the market, and it is becoming easy to obtain without traveling to the remote village. However, Camellia taliensis that truly grows wild in the mountains is extremely rare and very difficult to obtain, and its tea is traded at high prices even in Yunnan.\u003c\/p\u003e\n\u003cp\u003eI have visited wild tea producing areas and tasted wild tea many times. Its remarkably deep and long aftertaste, which seems to soak into the body, is found only in truly wild tea, and this is why I am particular about sourcing it.\u003c\/p\u003e\n\u003ch2\u003eFlavor Development Through Aging\u003c\/h2\u003e\n\u003cp\u003eBecause the flavor is already strong in the new tea, you can enjoy it right away. Aging is simply another option. With aging, Da Xue Shan Wild White Tea tends to develop grape-like and honey-like flavors, and you can even notice the change after just one year.\u003c\/p\u003e\n\u003cp\u003ePu-erh is the tea most people think of for aging, but white tea actually changes even more with age, and aging white tea has become something of a trend in recent years.\u003c\/p\u003e\n\u003cp\u003eMost tea companies and tea lovers, however, age white tea with air. Oxygen causes uncontrolled oxidation, so an oxidized off-flavor develops along with the aging. Eventually the tea takes on a flavor close to Ripe Pu-erh, with notes of dry leaves and dried fruit such as raisins, and its color also becomes very similar to that of Ripe Pu-erh.\u003c\/p\u003e\n\u003cp\u003eBased on many years of experience and various experiments, we consider aging without oxygen ideal for white tea, because the tea still ages without oxygen but develops toward the flavor of fully ripe fruits such as grapes and mangoes, and toward a honey-like flavor. We remove the oxygen from each bag when we pack.\u003c\/p\u003e\n\u003cp\u003eTo age the tea at home, keep the bag unopened in a warm room, away from direct sunlight. The aluminum laminated bag blocks most light, but not all of it, so the tea deteriorates easily if left in direct sunlight.\u003c\/p\u003e","brand":"HOJO Tea","offers":[{"title":"50g (in a bag)","offer_id":45717849866416,"sku":"w49cc","price":3600.0,"currency_code":"JPY","in_stock":false},{"title":"200g (50g x 4 bags)","offer_id":45717849899184,"sku":"w49cb","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"600g value pack (50g x 12 bags)","offer_id":45717849931952,"sku":"w49cv","price":34200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0774\/6224\/files\/dxs-white-2026-img_4326.jpg?v=1792512206"}],"url":"https:\/\/hojotea.com\/en\/collections\/for-tea-connoisseurs.oembed","provider":"お茶の専門店HOJO \/ HOJO CO., LTD.","version":"1.0","type":"link"}