HOJO's teapot that makes tea taste great
We select teaware to enhance the flavor of tea.
While teaware selection often focuses on design and the artist's name, we prioritize the performance of teaware in relation to tea. We examine the clay for high performance and choose the clay together with the artists.
We evaluate the relationship between the clay selection, firing method, and flavor, and we create and sell original teaware.
Due to the unique selection and performance of the materials, HOJO teaware has many users overseas, especially in Europe.
Materials that Enhance Tea Flavor
Teaware made from good materials releases mineral ions, including iron ions, into the tea or water, thereby improving the quality of the water itself.
The teapots produced by HOJO can change the taste of water just by passing water through them. Since they are selected with a focus on flavor, they significantly impact the taste compared to regular teapots.
Enhancing the taste of water or tea with a teapot means increasing the sensations of "aftertaste," "lingering flavor," and "richness," known as "hui gan" in Chinese.
Good quality teaware transforms the taste of tea or water into something richer, deeper, and rounder.
In the case of tea, the flavor becomes more intense, and the aroma and sweetness linger around the throat.
Depending on the type of clay, it can also enhance the body of the tea. The body refers to the richness, spread, and depth of the flavor.
It may be hard to believe that a teapot can change the taste of tea if you haven't experienced it yourself.
However, the difference is quite noticeable during actual tastings, and many customers are surprised and excited by the experience.
Our tongues have taste buds that detect flavors.
In fact, cells that can perceive flavors are also present in the throat and palate.
These cells in the throat and palate do not detect the type of flavor but rather the depth (aftertaste due to minerals) and spread of the flavor.

A high-quality teapot changes and enhances the taste of water simply by passing it through, indicating a reaction from the taste cells in the throat.
To meet these quality standards, HOJO independently selects the clay, refines it, and discusses firing methods with the teapot artists to create original teaware.
By collaborating with professional teapot potters and HOJO, which specializes in evaluating flavor, we strive to develop teapots that enhance the flavor of tea and function excellently as tools.
In terms of ease of use, what I value most is how fast the water flows.
We define a teapot as better the faster it pours. However, since all the teapots sold on this page are handmade, the flow rate varies from piece to piece.
For customers who are particularly concerned about how the water flows, or who need more detailed information, we send additional information and photos by email. Please feel free to ask.