What Is Qing Xiang Black Tea? Every year we stay in Yunnan Province, where we manage selecting fresh tea leaves, production, packing and export and we also work on developing new teas. In 2024 we developed a new style of black tea using processing techniques which is not found in conventional black tea, and we are now releasing the first tea of this style. We are not producers who own tea gardens. We borrow local producers' equipment and raw leaves, and we design and carry out the processing ourselves. This black tea was processed at low temperatures to keep avoid heat damage to the leaves, this tea is a black tea of its own that does not fit into any existing category. We had been calling it "New Style Black Tea," but from now on we will call it "Qing Xiang Black Tea." The Qing Xiang means refreshing flavor in Chinese We plan to release several teas one after another as the Qing Xiang Black Tea series.

Qing Xiang Black Tea Purple Tea 2024
This tea is made from High Mountain Purple Tea from Yunnan Province, China. It uses the same High Mountain Purple Tea as our High Mountain Purple Black Tea, but a different processing method produces a completely different flavor and taste.

This purple tea grows at around 2,000 m in Lincang City. Depending on how it is processed, its flavor can resemble perilla leaves, peach, or menthol.
Our Qing Xiang Black Tea Purple Tea has a strong floral top note that recalls Phoenix Oolong, along with a cool, fresh note of perilla or menthol. It is so different from conventional black tea that you probably would not know it was black tea unless someone told you.
Fresh leaves of purple tea 
The Philosophy Behind Qing Xiang Black Tea
The flavor of black tea is formed mainly by two enzymatic reactions. One is the breakdown of terpene glycosides during withering and rolling, in which beta-glucosidase releases floral flavor compounds such as linalool and geraniol. The other is fermentation by polyphenol oxidase after rolling, which gives black tea its characteristic qualities. Of the two, the former is the main reaction that produces flavor compounds reminiscent of flowers and fruit.
In the Qing Xiang Black Tea series, we put the emphasis on withering to allow sufficient breakdown of terpene glycosides, while deliberately limiting fermentation. By limiting fermentation, we aim to preserve as much as possible of the fresh, floral flavor that develops during black tea processing. For this reason, the leaves remain greenish, and after brewing, their color resembles that of Phoenix Oolong leaves.


Keeping the distinctive aroma that appears during black tea processing
If you have ever watched black tea being made, you may know that the leaves give off a vibrant aroma reminiscent of flowers or menthol right after rolling. As processing continues and the leaves are heated at high temperatures, however, that aroma gradually changes into the familiar aroma we associate with black tea. In developing Qing Xiang Black Tea, we aimed to preserve as much of that flavor as possible in the finished tea.
Black tea is generally heated at high temperatures to stop enzymatic fermentation. However, high heat also destroys the fresh floral flavor. If heating is insufficient, some enzymes remain active, allowing fermentation to go too far and produce an unpleasant, stuffy smell. To solve this dilemma, we developed a method that reliably stops fermentation while keeping heating to a minimum. As a result, we made a tea with character somewhere between white tea and black tea that does not fit into any existing category.


The Qing Xiang Black Tea Series Is Also Ideal for Cold Brewing
White tea is our top recommendation for cold brewing. Unlike green tea, white tea does not undergo the enzyme-deactivating process. As a result, various enzymes remain in the leaves without being deactivated. When brewed with hot water, these enzymes become active and gradually change the flavor over multiple infusions. In contrast, when brewed with cold water, the enzymes remain largely inactive because of the low temperature. As a result, the original flavor compounds in the tea leaves can be extracted without enzymatic intervention. This allows you to enjoy flavors reminiscent of flowers, citrus fruits, and perilla leaves.
The Qing Xiang Black Tea series combines elements of both white tea and black tea, so it is also excellent for cold brewing. When cold brewed, it develops a vibrant flavor reminiscent of natural wine rather than black tea and tastes like an entirely different tea.
Black tea is generally difficult to pair with food, but this tea does not have the typical black tea character. It complements Japanese, Western, and Chinese dishes, making it an excellent tea to enjoy with meals.
If you carbonate it with a soda maker, its flavor becomes so reminiscent of natural sparkling wine that you may forget you are drinking tea.