
- HOME >
- Types of Tea
High Mountain Pu-erh Tea is Now Available in Our Store
- [2019.10.19] Posted By Akira Hojo
High mountain purple raw pu-erh tea is now available in our store. This is one of the very interesting raw pu-erh teas we made in 2019.
High mountain tea called Zi-Cha
High mountain purple tea is made from the specific varietry called Zi-cha by the locals. In Chinese, Zi-cha means purple tea. This variety is different from the Zi Juan cultivar which is famous in South Yunnan. Zi Juan was vastly cultivated as garden tea in South Yunnan in recent years. Zi Juan cultivar gives astringent taste while the purple tea in Lincang gives very soft mouth-feel and easy drinking sensation.
The leaf and tree of purple tea looks like the normal tea tree. The only difference is the stem that is slightly reddish-purple. Once it is processed into raw pu-erh tea, it turns into dark navy colour.
The growing speed of the purple tea is slower than that of normal tea. This tea is only available close to the end of tea season when most of other teas has nearly finished.
Very rare tea in Yunnan
Most of the production area of purple tea is located at the high mountain area of Lincang. Generally, the altitude of its growing area is scattering at around 1900-2200m.
In fact, the purple tea is quite rare kind of tea in Yunnan. In particular, the old tea tree is extremely rare. Fortunately, our manufacturer happens to own the very old tea trees of purple tea. Those trees were grown by his ancestor. Before tea plucking season, we have booked all trees.
Dry fruity flavor
The purple tea variety gives unique fruity flavor if it is process in a proper way. However, very few people are aware that purple tea is flavorful. It is because of purple tea is too rare and less common. In addition, during frying process some tea manufacturers often spoil the tea due to improper handling. Thus, tea losses its flavorful characteristic and taste turns bitter.
In making our purple tea, we conducted series of trial and we have optimized the process to bring out the real characteristic. As a result, our high mountain purple tea gives thick fruity flavor that reminds me of dried mangoes, apricots or dates. I often think that the flavor of purple tea has a lot in common with Phoenix oolong too.
Naturally farmed tea at 2100m
This year we collected the fresh tea leaves of purple tea from the garden at about 2100-2200m. Thanks to the high altitude and the old age of tea tree, it gives very thick after taste and soft mouth-feel.
Another characteristic of purple tea is the strong body. It gives very bold and rich drinking sensation on palate.
Honey flavor produced by aging
The high mountain purple tea gives no bitterness and astringency. I personally love to drink it when it is freshly produced. However it is also suitable for further aging. In particular, after a few years of proper aging, this tea produces sweet flavor like fresh spring honey.
The price of high mountain purple tea is as follow.
Japan and Oversea Customer: 200g JPY4600
Malaysian Customer 200g RM188 and 357g RM330
Related Articles
How to get the latest update on HOJO?
1. Follow Twitter, 2. Click "Like" on Facebook, and 3. Subscribe in newsletter. You can have the latest tea news from HOJO.
Subscribe the Newsletter to enjoy the privileges
- You may receive a free sample upon purchase, or you may have the priority to purchase special products. So please remember to subscribe our newsletter as well as the social network.
- We released Lapsang Suchong Qi Zhong Classic: Premium Lapsang Souchong
- Lapsang Souchong is one of the earliest known black teas distinguished by a unique production method and flavo …
- Special Release Limited Set of Ancient White Tea from 5 Gardens
- The ancient white tea is a very popular tea in our store. We produced this tea in spring. Following production …
NEW ARTICLES
We released Lapsang Suchong Qi Zhong Classic: Premium Lapsang Souchong
- Lapsang Souchong is one of the earliest known black teas distinguished by a unique production method and flavo …
Regular Consumption of Umami Seasoning Can Influence Taste Preferences
- Excessive consumption of artificial condiments, such as umami seasonings, is believed to influence one’s …
Special Release Limited Set of Ancient White Tea from 5 Gardens
- The ancient white tea is a very popular tea in our store. We produced this tea in spring. Following production …
The New Arrival of Da Xue Shan Wild White Tea Loose 2023
- We have released the 2023 harvest of wild white tea from the Da Xue Shan. Fresh Green Colour of Leaves Achieve …
5 Years Aged Wu Liang Shan White Tea from 2018
- In 2018, we introduced the Wu Liang Shan Ancient Tree White Tea. It became an instant hit, selling out quickly …
Grand Reopening of Gardens’ HOJO Store: Exciting Promotions Await!
- We are delighted to announce that HOJO tea shop at The Gardens Mall will be reopening after renovation on Tues …
Introduction to Easy Tea Brewing Methods
- Many people might find themselves without the necessary tools or knowledge to brew tea, despite having acquire …
Discover the long-lasting flavor profile of 2023 Shi Feng Long Jing
- We have launched the 2023 harvest of Shi Feng Long Jing tea. Shi Feng Long Jing tea, also known as Shi Feng Dr …
Rare Jasmine Tea Uniquely Crafted from Ripe Pu-erh
- Instead of sourcing finished jasmine tea, we specialize in producing custom-made jasmine tea by bringing our c …
Introducing 3 Varieties of Phoenix Dancong Oolong Tea
- We have released new types of Phoenix Dan Cong Oolong Tea that are finished with more rounds of roasting with …
Category
- New Arrival at HOJO Online Shop
- Featured Articles
- Newsletter
- Types of Tea
- Origin of Tea
- Teapot and Tea Equipment
- Tea Column
- How to enjoy tea
- Tea Processing
- How to choose quality tea
- Tea constituents and functional effect
- Safety of Tea
- Foods
- Tea Business Operation
- Hobby and Outdoor Activity
- Ranking of Tea
- Video
- FAQ
- Media Release
Profile

- AKIRA HOJO
- I invite you to experience my tea selections.I was born in Nagano, Japan. In university, I studied agricultural chemistry, and I have the master degree in food science. I worked in Japanese food industry for 10 years. I involved in R&D, QC and QA. As a factory manager, I implemented ISO9000 series and managed the factory.
- The Art of Tea Magazine
- We posted the article on “The Art of Tea Magazine No.9, the magazine is published in Taiwan. We featured …
- New Straits Times
- The Malaysian National Newspaper, New Straits Times featured HOJO Tea on 17-Oct-2007.
Shop Info

Address:Lot No. T-215, 3rd Floor, The Gardens Mall, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur
Tel: +603-2287-4537
Business Hour: 10am to 10pm